Facebook Testing Ads in Groups
OCTOBER 11, 2016
Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups. The social network issued the following statement to Constine: We have started to test delivering ads to people in Facebook groups and will be evaluating the response before determining how we will move forward. According to Constine, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.”.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Group size: 999,929 members. Group size: 50,858 members. Group size: 182,536 members. Learn more ].
How To Make The Best Use of LinkedIn Groups
DECEMBER 8, 2011
One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups. Groups on LinkedIn are the communities of like-minded people where they discuss their topics of interest. Starting a Group on LinkedIn is one of the best ways to do that.
Multi-Company Groups Being Tested in Facebook at Work
AUGUST 25, 2016
Facebook is testing a multi-company groups feature within its Facebook at Work offering for businesses. Reader Geoffrey Moffett of Triovia shared the screenshot and video below with SocialTimes, adding that Facebook will begin charging businesses $3 per active member for Facebook at Work in December. Facebook Facebook at Work Geoffrey Moffett Groups Multi-Company Groups Triovia
135 Million Users Are Active in Google+ Stream
The Realtime Report
DECEMBER 11, 2012
Out of the 500 million users that have signed up for Google+, 235 million are “active across Google” (aka +1′ing apps in Google Play, hanging out in Gmail, connecting with friends in Search), and 135 million are active just in the Google+ stream. What do you think? Is 135 million the only real important number – and will it continue to grow?
Workplace (Formerly Facebook at Work) Officially Launches Worldwide
OCTOBER 10, 2016
Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live livestreaming, Reactions , search and Trending to company networks that are kept separate from Facebook users’ personal profiles. The service will be offered free-of-charge to nonprofits and educational institutions. Norway. France. We feel we are ready for primetime now.
An Overview of Bulletin Board Focus Groups
JULY 22, 2015
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages. Methodology of Bulletin Board Focus Groups.
Facebook Audience Insights: 5 Groups You Should Analyze
SEPTEMBER 25, 2015
Activity on Facebook. Monthly Active Users. While I just hit 100,000 total fans, nearly 6,000 of them were not active during the past 30 days. Most Common Age Group is 25-34. They are Active on Facebook. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average. Activity.
Download Your Facebook Data Your Profile And Activity Log - Social Media
Social Media Network Marketing
JUNE 8, 2015
For UPDATES ON OnLine Earning Join Here: https://www.facebook.com/groups/AboutOnlineEarningAndLifestyle/ 3. Facebook is one of the most visited and most referred to Social Media Platform. The amount of Data one stores on the Platform is huge. The Lighter side of You: You had a great Dinner - Promptly your Status message says it. You simply like the sight of the Food - up goes your food dish Photo. You absolutely do not know the person - But you Wish a great Happy Birthday. You have no clue on the problem - but you wish them good health. You have a headache - its on Facebook!
MUST WATCH: The state of the internet and group-forming
JANUARY 22, 2011
I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. According to Pew, American adults active in groups were asked about three potential reasons for being active in social or civic groups. research
8 Best Practices for Collaborative Blog Groups
JUNE 15, 2010
Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole. This should be the most obvious and important use of a private blog group. Therefore, one of the most important way a multi-author blog group could be used is to encourage all contributors to help push posts on social media. link].
MUST READ new Pew survey about groups on the internet
JANUARY 19, 2011
There is a brand new Pew Internet Research survey out called The Social Side of the Internet which is all about the impact of the internet on GROUP-FORMING. There’s lots of data in here about internet users joining groups, including associations. It is hard to underestimate the impact of social media and internet use on group engagement. As noted [.], See what you think.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network. The company reported revenue of $6.436 billion for the quarter, up 59 percent from $4.024 billion in the year-ago period. billion.
Travel Reservations a Key Online Activity for All Age Groups
JANUARY 18, 2011
According to the Pew Generations 2010 study, making travel reservations online is one of the top activities people do online. And it is true for all age groups. Another activity that has increased again this past year is watching video online. If you are a travel venue with an interest in attracting people 45 and older, your 2011 strategy should include.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success. “Happiness is in expectations management.” ” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. Should the speculations be ignored? By that time the “game” may be over.
Best Way To Experience Facebook Group Is Now! - Social Media
Social Media Network Marketing
DECEMBER 15, 2010
Why not use the Facebook Group here. We have an active Social Media community at my Facebook Business Page. With the festive season on and the celebration of New Year is about to begin there are lots of things you need to plan out. It could be an office party, it could be a company throwing a party inviting clients, or it could be family and friends based outing. Planning time is on. It is the best way to see the usage and experience this if you have not as yet attempted doing so. What do you think?
Didit Acquires LVM Group
FEBRUARY 26, 2014
Didit , a digital advertising and marketing company based in Mineola, New York, has acquired LVM Group, a Manhattan-based public relations firm. “We are very excited to integrate the services of LVM Group into our Didit family of marketing services,” says Kevin Lee, chief executive officer of Didit. Marketing
How to Derive Inspiration from an Active Fan Base
Convince & Convert
FEBRUARY 15, 2013
Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts. via NPD Group. Listen Now.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
We are all aware of the fact that not every individual active in social media is the greatest participant in all conversations taking place across social network platforms. Whatever the case then might be, it’s vital for brands to reach and engage with the right group of people to both expand their fan base and possibility of increasing in-store purchasing. Social media personas.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. ” Another 20% of both groups say they use social media, but in an ad hoc manner. What do buyers really want from social media marketers? Earnest Agency ). 4.
A social media focus group in the 99-year old home of the Red Sox
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. would also gladly come back in for another focus group to chat with the team on social media.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. The event is a year-round influencer, so its social presence is also active 365 days a year. Sharing photos and videos from events is a sure way to keep guests actively engaged. By Steve Randazzo. Post-event Engagement Tool.
Is Your CEO on Facebook Live?
JUNE 16, 2016
It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day. Facebook Web Video AOL BeOmni.com Beth Comstock Brad Jakeman CEOs Chobani Craig Mullaney daily active users DAUs Devin Wenig Doug Mcmillon ebay Edelman Facebook Live Fortune 500 GE Global Business Leaders Hamdi Ulukaya hp Indra Nooyi Jeff Jones Live Streaming Live Videos Loic Le Meur Marcelo Claure Meg Whitman Pages PepsiCo Richard Edelman sprint Steve Case Target WalmartFacebook reaches 45 million people per day with business news. 670 million Facebook users are connected to news pages.
Linking Up on LinkedIn
JUNE 14, 2011
By including past companies, affiliations and activities, you’ll be sure to show up in more searches. Create and Maintain a LinkedIn Group. You’ve started a group on LinkedIn, but you only have four members. Primarily, remember that groups on LinkedIn, much like on Facebook or other social networking sites, thrive off of discussion. [Tina Safi blogs weekly at [link].
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. What’s the best way to start and grow a LinkedIn group? How to Grow Your LinkedIn Group Numbers by Flyte Blog.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Collaborate with your customers. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Activating brand advocates. When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth.
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Owned media activities include store signage, product packaging, website and blog content, and press releases. Image via CreativeMarket.com.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon. Influence in social media: how to find the top bloggers by blur Group. Which social media monitoring tools should I use? What should I monitor for? But 44.24
How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm
NOVEMBER 20, 2012
This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands. Engagement. What is your vision for the future?
Are You Harnessing The Power of Brand Advocates?
Convince & Convert
JULY 2, 2014
For starters, you are creating and incentivizing a group to share brand recommendations and information. Part of having a group of advocates that you work with in an incentive program is that you can also ask them product improvement questions and reward them for their input. Pretty straightforward, right? Aside from keeping customers satisfied, WOM is generally out of your hands.
Facebook Updates: Target Your Content to Interests and Demographics!
AUGUST 2, 2012
Know your target groups – and aim directly at them! In social media, this is the core of all activities and the aim of all metrics measurements: “How do we write and what do we post in order to get our target group to interact – and how are we performing?” However, the majority of your fan base is 13-18 y/o because your brand identity is very appealing to this age group.
The Spin Sucks Inquisition: Paula Kiger
NOVEMBER 7, 2014
After the initial niceties, the interviewer asked a question relevant to a major legislative issue that was active at the time. Here is a good source. I am happy to be an Instigator with the Lead Change Group and encourage people to visit the site to participate in dialogue about leadership! By Gini Dietrich Nearly two years ago, now, I received a package from Big Green Pen.
How NASCAR Creates Exciting Fan Experiences on Social Media
Convince & Convert
FEBRUARY 25, 2016
Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. These partnerships and activations follow a record 2015 , where NASCAR hit 4.1 Keep Activations Aligned With Fan Interests. Too often, real-time or live event activations can feel like one-hit wonders. Rules: https://t.co/lB97h1nPTr lB97h1nPTr https://t.co/KGvLw9W93v.
Having a Community Means Having a Brand: Listen to Feedback!
AUGUST 21, 2012
They get more than “only” the features of the brand or product as they join a group where they can ask questions, get help or help others and not least build relationships with both the brand itself or other customers. Increase user activity. Community Management Facebook Social Media Tips brand community fan loyalty feedback increase listening monitoring user activity
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.” Or that 73% of U.S. ” Nearly a quarter prefer video content to text.
Activating Your Social Media Second Team
Social Media Strategery
NOVEMBER 8, 2010
Second Team – a group of individuals, formally or informally organized, who are mentored and coached by a leader and who work together to further a shared vision and goals. Who gives that big social media presentation if you can’t make it? If you get pulled into another big project and can’t take on that client meeting, who do you send in your place?
How Small Businesses Can Use LinkedIn to Grow
JULY 25, 2011
Participate and be active: In order to get the word out, it is important to be seen. Therefore, it is advisable to be a part of LinkedIn Groups, but it’s best not to overdo it since it’s difficult to manage. It’s good to be a part of only those Groups, where you can share your expertise network with the right people. Recommendations are great help in building trust.
How to Create an Online Course Your Audience Will Fall in Love With
SEPTEMBER 6, 2016
It’s the kind of content that will have your audience saying “you must have read my mind” and “it’s just what I needed” It’s content that gets them results and turns them into raving fans who stay active in your online course … and refer all their friends. Social Media Strategy Facebook Facebook Groups Online CourseWhere do you start?
The Murky Nature of Internet Vigilantes
MAY 28, 2013
Nowhere is this more evident than private groups and communities who act on their own. There were a couple of cases where the wrong was very real, most notably with BP’s Deep Horizon oil spill. I’m still rather proud of the response, CitizenGulf activism. believe that civic activism is needed now more than ever. The protocols of civic activism are well known.
How Social Media Has Changed the Hotel Business
NOVEMBER 2, 2010
We’ve hired an intern to help support social media activities. Our hotel management company, West Paces Hotel Group , gives us great flexibility and autonomy to manage our social media program. Guest post by Ann Manion , president of Hotel Advantage. would not describe the hospitality industry as a community of early adopters when it comes to social media. So I did. Definitely more.