Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Facebook Applications Dashboard | Main | Stop Following Instructions and Explore » October 10, 2010 Facebook Groups Simplified Last week Facebook launched three new enhancements.  You can now Back-up Your Faceboo k Information, monitor your applications from the New Applications Dashboard , and create New Groups with enhanced functionality.  This post will complete this trifecta by giving you my perspective on the new groups. MORE >>

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. When you contribute something interesting to the group, people will want to find out more about you. Use Active Voice. The Sales Best Practices group on LinkedIn has a different membership than the Construction Professionals group. You have 15 minutes to edit anything you post in a group, so check your work to make sure your description isn’t a carbon copy of the item to which you link. Here are 15 of my favorite tips. link]. MORE >>

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users. So I took a look at the Instagram profiles of major news sites, starting with the group I compared in my post on Google+ engagement. If I’ve left out any particularly active media outlets please let me know. 36 Yahoo! MORE >>

Many want to form a local group, appear on a music video or appear as a supporting act at a local gig (I’m making this up, I have no idea what street dancers want). Now you can plan discussions, activities, and content around these. One volunteer might be responses for writing regular tips about recording videos, interviewing members on the topic, hosting activities/online workshops about it, and otherwise ensuring your community is the best source of interactions on the topic.   Branded Online Communities Content Events/Activities Managing Online Communities MORE >>

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective. So how are websites replicating—and advancing—the traditional focus group? They’re leveraging social media and loyalty data. MORE >>