Dave Fleet

APRIL 15, 2013

One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. Here are 15 top tips for success in a public relations career. Curiosity may have killed the cat, but it made the PR pro. Be a sponge. Double-check your calculations.

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Waxing UnLyrical

DECEMBER 21, 2018

They highlight what is important within a mishmash of related ideas. Without them, you will certainly be lost, and may find many Pooh – predicted surprises along the way. In what ways do you want the behavior of your audiences to change – their thinking, their behavior, their buying pattern? Guest Post by Paula Newbaker.

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Waxing UnLyrical

JUNE 21, 2013

So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts. Where Twitter for PR usually begins… and ends. These include: 6.

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Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. It is surely becoming part of your daily PR research function. Lighting up” your PR stunt.

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Dave Fleet

APRIL 15, 2013

One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. Here are 15 top tips for success in a public relations career. Curiosity may have killed the cat, but it made the PR pro. Be a sponge. Double-check your calculations.

Tips 353

Tips Proposal News Industry 353

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Curating content is a great way to buff out your calendar without the extra work of creating it.

Curation 75

Curation Social Media Management Tools Social Media 75

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

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Waxing UnLyrical

MARCH 15, 2013

And if you look at quotes from his plays, some are particularly relevant for public relations professionals… even today. In PR : This is one of the most important things we need to remember, as practitioners and advisers to our clients. ” ~ As You Like It, Act IV, Scene I. In PR : Yes. 5. “Out, damned spot!

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Waxing UnLyrical

OCTOBER 12, 2012

And I thought some of you might relate. “Real” people don’t “do” social media like we do. The PR world is full of very smart people who aren’t “out there.” I just happen to come across those in PR, so I guess that sticks with me. So here they are. Why is this?

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Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. The role of social media in crisis communication A seismograph is vital in alerting governments of impending disasters so they can evacuate residents.

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Sentiment How To Reputation Analysis 52

Sherrilynne Starkie

MAY 15, 2015

Every year about this time, young graduates email me about PR internships and job opportunities. She explained she worked in the PR department and described some of her duties. She told me about Algonquin College ‘s PR Diploma Program, and I applied the very next day. I cried on the train on the way home.

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Waxing UnLyrical

MARCH 14, 2016

Here are some ideas on how to hook them the right way. 4 Creative Email Marketing Campaigns That Inspire Action. Ask the PR Expert: What’s a “Hook”? Why: Pam Lontos explains why “adaptation is the foundation for creating your hook” when you work in media relations. Not just any audience.

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Banking Campaign Consultant Training 100

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement. Artificial intelligence is here to stay.

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Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! PR Measurement – What to Measure.

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Storify Press Release Case Study Hashtag 216

Sprout Social

APRIL 7, 2022

Instead of shying away from the crisis, Myers took to the brand’s Facebook profile to report on what happened in his own unfiltered way. Soon, media outlets picked up the story as the unruly baker’s star continued to rise. Find unique and memorable ways to connect with your audience. View this post on Instagram.

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Social Media Strategies Summit

APRIL 15, 2021

Or, is it the other way around? Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. They use your products, follow you on social media, engage with your branded content, and tell their friends about your brand. Want to know the best part? Here we go.

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Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. PR Crossroads: Four Ways to Navigate Measurement in the Future. PR Crossroads: Four Ways to Navigate Measurement in the Future. ” 4. No One Puts Social (PR) In a Corner. Does PR Serve the Brand or Start it?

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Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Brand values are the beliefs that govern the way an organization does business. Deviation from these standards can quickly become a public relations nightmare. What are brand values? Sprout Social.

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Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. 4 reasons to work with KOLs. Let us count the ways: 1. What are KOLs? Make more sales.

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Waxing UnLyrical

FEBRUARY 6, 2015

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Social media isn’t part of my job.”.

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Questions Strategy Consultant Directory 100

Sprout Social

OCTOBER 19, 2023

When done right, monitoring can uncover low-hanging ways to improve your overall business. A consistent approach provides an up-to-date understanding of your reputation and ways to improve it. This is where something like social media sentiment analysis can really save the day. or G2), it goes far beyond that.

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Waxing UnLyrical

AUGUST 4, 2011

The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. Stacie Barnett (an executive for the firm who created the Summer’s Eve campaign) told Adweek.com , “Stereotyping or being offensive was not our intention in any way, shape, or form.”. Dear Stacie: We Know.

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Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2.

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Education Creative Commons Metrics Journal 102

Waxing UnLyrical

JUNE 2, 2014

Why: Is your brand using multiple social media sites to converse with potential customers? Four Ways Content Writers Can Change the World. Why: How do you break through the noise on social media? Public Relations Ideas for Small Business. Are You Trying To Get Your Business Found Online? Daniel Newman has some ideas.

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Conversation Exercises Small Business Consultant 205

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.”

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Social Media Communities Overview Forums 393

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

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News Google SEO Postrank 274

Sprout Social

APRIL 4, 2023

One way is through brand advocacy. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. What does brand advocacy look like?

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Ignite Social Media

OCTOBER 22, 2019

A PR Week contributor said it “could be final nail in coffin. While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Nearly 6 years later, total investment in social media marketing has only skyrocketed. for many influencers.” ” An Inc.

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Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. For example, here’s what a social media mention looks like on X: 2.

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Social Media How To Metrics Sentiment 59

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Guest Post by Jen Zingsheim Phillips.

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Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

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Social Media Management Social Media Real Estate Brands 90

Buffer Social

OCTOBER 29, 2021

Especially for entrepreneurs with countless non-social-media-related to-dos on their plates, staying on top of Instagram trends can be tough. While these insights and tools can be powerful ways to drive growth to your business, they can also bring overwhelm to your social media strategy.

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Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving.

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Waxing UnLyrical

MARCH 14, 2011

In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Sphere of Influence.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. 3 Free Tools to Help with Your PR Campaign. Social Media – I’ve Been Doing It Wrong. Why: Can you ethically gain support for a client’s cause via social media?

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Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. The best way to know where to put your money is by understanding and listening to your customers.

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Waxing UnLyrical

JULY 22, 2016

added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. Jim Macamara and Giles Peddy of Lewis PR – couldn’t have made it more idiot-proof if they’d tried. 4 steps to start refocusing PR measurement on metrics that matter.

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