ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche. Sujan Patel is a leading expert in digital marketing. Sol Orwell.

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Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

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Twist Image

APRIL 30, 2017

Piers Fawkes spends - what seems like - an awesome amount of time searching out trends, building data, publishing reports and curating news from around the world. And, along with running an incredible conference (check out PSFK 2017 ), Piers also recently published a report on marketing titled, The Future Of Advertising.

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Laurel Papworth

JANUARY 21, 2017

2017 How to Create and Use Facebook Lists: the old way has gone. So for example, I want a list of all Farmers’ and Growers Markets and Stalls Facebook Business Pages so I can see in one long toilet roll of Facebook updates, all the Facebook updates from those Facebook Business Pages and only those Facebook Business Pages.

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Sprout Social

FEBRUARY 17, 2017

Social media marketers have a plethora of productivity apps and platforms in their tool boxes. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity. — Evernote (@evernote) February 15, 2017. Managing Your Content Calendar.

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Twist Image

APRIL 30, 2017

Piers Fawkes spends - what seems like - an awesome amount of time searching out trends, building data, publishing reports and curating news from around the world. And, along with running an incredible conference (check out PSFK 2017 ), Piers also recently published a report on marketing titled, The Future Of Advertising.

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Unmetric

AUGUST 29, 2018

We’ve curated this list of the top social media posts put out by brands so you can take inspiration from content that performed well in the past. — Dodge (@Dodge) September 4, 2017. If you’re still not done ideating that campaign for Labor’s Day, we know what you need. Click to see the latest Labor Day posts.

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Pixlee

DECEMBER 7, 2017

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Influencer Marketing.

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Later

FEBRUARY 4, 2021

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! In 2017, the founders of influencer management agency, SHADE , grew frustrated by the lack of diversity in the stock photography market. Look no further.

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Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? They sound like generic marketing messages that could be directed at anyone. — BC Startups (@BC_Startups) April 11, 2017. Automate Your Content Curation.

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Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. Consumers don’t like to be marketed to.

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Convince & Convert

MARCH 2, 2015

Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool. At this point, you can benefit from curating content from your employees and customers. ” (highlight to tweet).

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Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Webbiquity SMM

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

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Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

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Pixlee

SEPTEMBER 17, 2018

Nike is already a pioneer in the UGC space, having created a way for customers to submit brand photos through its PHOTOiD campaign in 2017, so the brand likely anticipated an increase in UGC for its latest campaign and fans have been primed to engage accordingly.

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Social Media Marketing

FEBRUARY 14, 2018

Search Engine Optimization or SEO is a marketing strategy to improve search engine rankings. Websites that show up on search engine sites provides phenomenal information in the form of in-depth and carefully curated blog posts. It can be time-consuming and to be honest a lot more confusing for people who are new to content marketing.

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Sprout Social

FEBRUARY 5, 2020

In many ways, it’s both the starting point and the end goal of Facebook marketing. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. Increasing your Facebook reach can be a challenging and time-consuming task.

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Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

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Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. Since 2017, we have seen many improvements. Although there are many new options for marketers to integrate their marketing strategy, you can’t always apply the same techniques you’d use for Facebook to Instagram and vice versa.

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Twist Image

OCTOBER 6, 2017

Instead, it became the world's biggest example of what happens when people apply their cognitive surplus to curation. That curation takes a lot of time and effort -- pages on topics like climate change or gun control are constantly being edited, rolled back, and locked down. What if it wasn't curated, and nobody checked sources?

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Twist Image

MAY 4, 2018

2017 Founder's Letter - Alphabet. I love Spotify 's weekly curation of music their algorithm thinks I will like. Within this story also lies many lessons about consumers, marketing, branding, what we believe and, ultimately, why did it take so long for someone to realize what had happened here? content marketing.

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Twist Image

MAY 4, 2018

2017 Founder's Letter - Alphabet. I love Spotify 's weekly curation of music their algorithm thinks I will like. Within this story also lies many lessons about consumers, marketing, branding, what we believe and, ultimately, why did it take so long for someone to realize what had happened here? content marketing.

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The Way of the Web

DECEMBER 5, 2020

And as content creators and marketers, they can be really useful, which is why I’m collecting the best of 2020 reviews, right here. If you’re not familiar with Pocket, it’s one of the remaining survivors from the bookmarking tools which article lovers and curators find invaluable. Pocket: Best of 2020.

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Later

JUNE 12, 2020

There will be curated edits, a carousel of shoppable brands to browse, and “Suggested For You” product recommendations. Since launching the optimistically-inclined line in 2017, Peiman and his three partners have offered a sunny take on streetwear. View this post on Instagram.

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Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy curates this content from various social media platforms and displays it on its website.

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Pixlee

NOVEMBER 8, 2018

It’s also notable that, according to the NRF, from Black Friday to Cyber Monday 2017, over 115 million Americans left home to visit stores in-person (though only 51 million shopped exclusively in stores.) It’s one thing to see a blouse on a faceless mannequin.

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Hootsuite

JUNE 26, 2019

Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Use your hashtag on all your social media content, and include it on other marketing collateral as well, even printed materials. — James Lane (@JamesLaneMe) September 13, 2017. Give a sneak peek.

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Later

MARCH 13, 2019

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. And that’s it!

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agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. Visitors can also queue curated themes to display on the ArtLens Wall, playing them like a jukebox that changes every 40 seconds.”. ARTLENSgallery. The entire visitor (i.e.,

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agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. Visitors can also queue curated themes to display on the ArtLens Wall, playing them like a jukebox that changes every 40 seconds.”. ARTLENSgallery. The entire visitor (i.e.,

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

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Pixlee

MAY 7, 2018

As each social media platform tests out new methods of sharing content, some marketing professionals are stumped. This quick guide breaks down the differences between Instagram Stories vs. Snapchat Stories and outlines best practices used by social marketing masters. A Marketer’s View: Instagram Stories Vs. Snapchat Stories.

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Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. Free #unswoweek Night Markets film screening tonight @ 7pm. — UNSW (@UNSW) February 22, 2017. — University of British Columbia (@UBC) February 21, 2017. They also invited potential students to come to fun events showcasing the fun side of UNSW. Crisis communication.

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