Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Holly Clarke, Airbnb.

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Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? Users of all ages are joining the TikTok phenomenon, with celebrities, influencers, publishers, and household brands now in the mix. Users of all ages are joining the TikTok phenomenon, with celebrities, influencers, publishers, and household brands now in the mix.

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agora pulse

OCTOBER 7, 2020

Content curation. Curate relevant content. To curate content, browse the profiles of your partners, influencers in your industry , or other figures that resonate with your target audience. In 2017, Twitter expanded its 140-character limit to 280 characters—but that doesn’t mean you have to use every character.

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Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

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Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Let’s look at some numbers. billion one.

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Social Media Strategies Summit

JUNE 13, 2019

Users quickly embraced the ephemeral nature of this feature, which took away concerns about posting too often on the highly curated platform. Both savvy brands and Instagram themselves were quick to adopt the popular feature for marketing purposes. The Ultimate Guide To Using Instagram Stories in Marketing. Source: InstaBoom.

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Later

FEBRUARY 4, 2021

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! In 2017, the founders of influencer management agency, SHADE , grew frustrated by the lack of diversity in the stock photography market. Look no further.

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Pixlee

DECEMBER 7, 2017

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Influencer Marketing.

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Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

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Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. are informative insights from experts or influencers.

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Webbiquity SMM

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

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Later

OCTOBER 29, 2020

An inclusive marketing campaign has never been more important in 2020. And millennials are no different — a 2017 study found that 80% of millennials care about diversity and inclusion. And millennials are no different — a 2017 study found that 80% of millennials care about diversity and inclusion.

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Hootsuite

JULY 9, 2019

And as a marketer, it’s one of your most important tools. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. Then incorporate it into your own social posts, email marketing, and product copy.

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Buffer Social

NOVEMBER 16, 2016

Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. As part of our State of Social Media 2016 campaign , we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017. Price: Free or $4.99/month.

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Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? They sound like generic marketing messages that could be directed at anyone. — BC Startups (@BC_Startups) April 11, 2017. Automate Your Content Curation.

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Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Social Media Strategy YouTube Trends 52

Keyhole.co

JULY 29, 2023

In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Influencer collaboration for brand advocacy Starbucks collaborates with influencers to enhance its brand advocacy. million likes, 2.3

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Keyhole.co

FEBRUARY 27, 2024

But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for? With such an active focus on social media, it’s no wonder Spotify’s marketing strategy is a resounding success. Let’s find out. Now that we know Spotify’s online following, socials tick.

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Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Hootsuite

APRIL 7, 2022

New social media apps and platforms marketers should watch in 2022. In 2021, only 9% of marketers were using TikTok to promote their business. Companies can create their own branded channels, partner with Twitch influencers, or buy ads on the platform. We’ve created a guide to Twitch marketing for you. Source: Statista.

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Razor Social

JANUARY 26, 2017

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Last year I ran a content marketing conference with my buddy Mark Schaefer and over 25% of the ticket sales were from Twitter. Social Media. No problem!

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agora pulse

JANUARY 4, 2018

Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials. The advantage of course is that you will tap into the FOMO market and in theory make your content more valuable and grabable. By now you will all have read some social media predictions for 2018.

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Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Hootsuite

AUGUST 2, 2022

Read on for our curated research on the ideal character counts for social media posts (not to be confused with character limits) and other types of content on: Facebook. In 2017, Twitter doubled its tweet character limit from 140 to 280 to help make writing on the platform easier. As a marketer, fight this urge. Too little?

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agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. Website: tedrubin.com. Twitter: @tedrubin.

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Social Media Marketing

FEBRUARY 14, 2018

Search Engine Optimization or SEO is a marketing strategy to improve search engine rankings. Websites that show up on search engine sites provides phenomenal information in the form of in-depth and carefully curated blog posts. It can be time-consuming and to be honest a lot more confusing for people who are new to content marketing.

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Pixlee

NOVEMBER 8, 2018

It’s also notable that, according to the NRF, from Black Friday to Cyber Monday 2017, over 115 million Americans left home to visit stores in-person (though only 51 million shopped exclusively in stores.) But the fast food giant wisely recognized a fact that many retailers are just now coming to understand: Digital signage sells.

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Later

MARCH 13, 2019

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. And that’s it!

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Socialmedia.biz

JUNE 28, 2018

With more than 200 million active users per month (2017), Instagram Stories has quickly demonstrated how brands, especially B2C businesses, can leverage ephemeral photos and videos to not only engage with their target audience, but also achieve their marketing objectives. What to put in your Instagram stories.

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Instagram Template Templates Price 75

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

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Unmetric

SEPTEMBER 27, 2019

The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. For instance, take their back-to-school campaign launched in 2017. It is also interesting to note that Nike has deleted a lot of its posts and videos on Facebook from 2017-18. You may ask.

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Later

AUGUST 23, 2019

Once a growth hack used by brands and influencers to get thousands of followers overnight, Instagram loop giveaways have recently exploded into our Instagram feeds thanks to… the Kardashians! The Rise of Influencer and Celebrity Giveaways on Instagram. And if so, how much do Instagram loop giveaways cost? View this post on Instagram.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online! Wondering how you can leverage UGC for your next marketing campaign on social?

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

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Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy curates this content from various social media platforms and displays it on its website.

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Buffer Social

SEPTEMBER 19, 2017

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. Share curated content. Share curated content. Post when your fans are online.

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