Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Holly Clarke, Airbnb.

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agora pulse

JANUARY 4, 2018

Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials. In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. Shopping and social media.

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Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. How to create a Twitter marketing strategy. Create guidelines.

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Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Let’s look at some numbers. billion one.

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Buffer Social

AUGUST 22, 2017

As a social media manager , it can be super fun to strategize and come up with multiple ways to share content with your audience. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? Buffer (@buffer) August 11, 2017. Attach a GIF.

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Buffer Social

SEPTEMBER 7, 2017

But how do you decide what to post on each social media platform? To help you with your social media marketing strategy , we would love to share some suggestions and examples that have worked for us and others. Here are the general guidelines: Facebook : Videos and curated content.

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Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? They sound like generic marketing messages that could be directed at anyone. — BC Startups (@BC_Startups) April 11, 2017. link] via @SproutSocial.

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Buffer Social

MAY 30, 2017

What happened next, even the most optimistic social media manager couldn’t have expected: Our Facebook reach and engagement began to increase even though we were posting less! Here’s a look a quick our average Facebook Posts per day between January 2016 and April 2017: Data Source: Buffer. Curated content.

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Buffer Social

NOVEMBER 16, 2016

The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. And here’s the even crazier part: The graphic (from Buddy Media) is four years old. Price: Free or $10/month.

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Razor Social

JANUARY 26, 2017

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Social Media. The successful people on social media build relationships and add value. Use a social media management tool.

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Ignite Social Media

APRIL 3, 2017

But in the age of visual marketing, the images you choose are just as important (if not more than) the words that accompany them. It’s 2017, and digital video is booming. While the idea of recycling images may make some social media managers cringe, the reality is that repurposing content is a smart strategy.

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Hootsuite

JULY 9, 2019

Relying on social proof is universal behavior. And as a marketer, it’s one of your most important tools. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 10 social proof examples and how to use them in marketing. Online reviews.

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Keyhole.co

JULY 29, 2023

How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. To automate this, you will need a social media management software.

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Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. Free #unswoweek Night Markets film screening tonight @ 7pm. — UNSW (@UNSW) February 22, 2017. — University of British Columbia (@UBC) February 21, 2017. Pro tip: make sure any Facebook group administrator is familiar with your school’s social media policy.

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Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

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Hootsuite

JUNE 26, 2019

Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. One guarantee about social media event promotion?

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Buffer Social

SEPTEMBER 19, 2017

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. Share curated content. Share curated content. Try videos. Reply comments.

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Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Curate user-generated content.

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Later

MARCH 13, 2019

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. And that’s it!

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Buffer Social

APRIL 24, 2018

If that’s not too far from your day-to-day experience, I would love to suggest a simple tactic that can help you get better results and make you a better marketer… Scheduling your Facebook posts. Buffer can help you with Facebook scheduling, managing multiple Facebook Pages, and more. Curate top content.

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Socialmedia.biz

JULY 9, 2018

Thanks to the digital revolution, social media has now permeated every aspect of small, medium, and large businesses, especially with 52% of consumers acknowledging that platforms like Facebook influence their online/offline purchasing decisions.

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Buffer Social

MAY 9, 2016

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. These two things are a powerful combination for curating amazing content from your community.

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Buffer Social

JANUARY 17, 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape 1 Chief Marketing Technologist Blog , 2017.

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Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

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Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Being a social media manager means you have to be willing to take on the challenges of the technical space. Remember, it’s 2017 and this is the internet. Well, there is. We understand why. Also, they are long and ugly.

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Later

SEPTEMBER 8, 2019

In the last year or so, brands and businesses have also started jumping on the meme bandwagon , breaking away from the highly curated feeds of 2018 in lieu of something a little more authentic and way more fun: It was really just a matter of time. Niche, yet relatable social media manager content.

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Hootsuite

AUGUST 8, 2019

marketers who are currently using IG Stories ads plan to continue doing so. If you’re a more experienced user, feel free to skip to the tips and tricks section for best practices every marketer should know. — Instagram (@instagram) May 24, 2017. Brands are on board with Instagram Stories. How to make Instagram Stories.

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Pixlee

DECEMBER 30, 2020

To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

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Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Wednesday through Sunday are the strongest days to post.

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Sprout Social

MAY 3, 2017

With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1. Add some authority to your company’s services by offering to write guest posts on well-known blogs or media outlets. Use Influencer Marketing to Help PR. Be a Contributor or Guest Blogger.

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Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. He recently updated that post for 2017.

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