Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Let’s look at some numbers. billion one.

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Buffer Social

SEPTEMBER 7, 2017

To help you with your social media marketing strategy , we would love to share some suggestions and examples that have worked for us and others. Here are the general guidelines: Facebook : Videos and curated content. Blog posts and curated content. A post shared by Buffer (@buffer) on Aug 23, 2017 at 8:45pm PDT.

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Social Media Strategies Summit

JUNE 13, 2019

Users quickly embraced the ephemeral nature of this feature, which took away concerns about posting too often on the highly curated platform. Both savvy brands and Instagram themselves were quick to adopt the popular feature for marketing purposes. The Ultimate Guide To Using Instagram Stories in Marketing. Source: InstaBoom.

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Later

OCTOBER 29, 2020

An inclusive marketing campaign has never been more important in 2020. And millennials are no different — a 2017 study found that 80% of millennials care about diversity and inclusion. And millennials are no different — a 2017 study found that 80% of millennials care about diversity and inclusion.

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? They sound like generic marketing messages that could be directed at anyone. — BC Startups (@BC_Startups) April 11, 2017. Automate Your RSS Feeds.

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Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Buffer Social

NOVEMBER 16, 2016

Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. As part of our State of Social Media 2016 campaign , we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.

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Later

OCTOBER 28, 2018

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season. Let’s get started!

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Hootsuite

AUGUST 2, 2022

Read on for our curated research on the ideal character counts for social media posts (not to be confused with character limits) and other types of content on: Facebook. In 2017, Twitter doubled its tweet character limit from 140 to 280 to help make writing on the platform easier. , it’s pivotal to nail the length of your message.

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Razor Social

JANUARY 26, 2017

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Last year I ran a content marketing conference with my buddy Mark Schaefer and over 25% of the ticket sales were from Twitter. Social Media. No problem!

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Buffer Social

AUGUST 22, 2017

Buffer (@buffer) August 11, 2017. Buffer (@buffer) August 14, 2017. Buffer (@buffer) August 17, 2017. Here’s a guide on social media video marketing to help you get started. Reach: Facebook ranks live videos higher on the News Feed than non-live content. Buffer (@buffer) August 15, 2017. Attach a GIF.

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Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

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Buffer Social

MAY 30, 2017

Here’s a look a quick our average Facebook Posts per day between January 2016 and April 2017: Data Source: Buffer. Not only that, but reach continues to grow as we move into 2017 and beyond. To do so, I downloaded all Facebook post data using Buffer from January 1, 2016 to April 30, 2017. Curated content.

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Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Buffer Social

FEBRUARY 22, 2017

Storytelling has always played a part in successful marketing. Here’s a bonus: I believe Facebook re-shares the whole album on the News Feed whenever you add new photos to it (e.g. Furthermore, Facebook is tweaking its News Feed algorithm to prioritize longer videos that engage viewers.

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Hootsuite

APRIL 7, 2022

New social media apps and platforms marketers should watch in 2022. In 2021, only 9% of marketers were using TikTok to promote their business. They live in your feed, under a dedicated tab: Reels offer more sophisticated editing options than Stories: you can edit clips together, adjust the layout, or add AR effects.

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Sprout Social

FEBRUARY 5, 2020

In many ways, it’s both the starting point and the end goal of Facebook marketing. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. Increasing your Facebook reach can be a challenging and time-consuming task.

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Webbiquity SMM

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

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Hootsuite

JULY 9, 2019

And as a marketer, it’s one of your most important tools. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. Then incorporate it into your own social posts, email marketing, and product copy.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. samideane.

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Later

MARCH 13, 2019

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content.

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Keyhole.co

JULY 29, 2023

In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Starbucks’ marketing strategy is entirely aligned with the brand’s mission – it’s inspirational and nurturing the human spirit. million likes, 2.3

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Later

MARCH 3, 2019

Instagram’s native in-app filters have been out for a while, and 2018 saw an increase in both the everyday user and brands applying Lightroom presets to their feeds. You may also recognize this from popular Instagram influencer’s feeds, created by photographer Claire Huntsberger : View this post on Instagram.

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Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

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agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. Visitors can also queue curated themes to display on the ArtLens Wall, playing them like a jukebox that changes every 40 seconds.”. ARTLENSgallery. The entire visitor (i.e.,

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agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. Visitors can also queue curated themes to display on the ArtLens Wall, playing them like a jukebox that changes every 40 seconds.”. ARTLENSgallery. The entire visitor (i.e.,

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Pixlee

NOVEMBER 8, 2018

It’s also notable that, according to the NRF, from Black Friday to Cyber Monday 2017, over 115 million Americans left home to visit stores in-person (though only 51 million shopped exclusively in stores.) It’s one thing to see a blouse on a faceless mannequin.

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Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. Since 2017, we have seen many improvements. Although there are many new options for marketers to integrate their marketing strategy, you can’t always apply the same techniques you’d use for Facebook to Instagram and vice versa.

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Audiense

MARCH 30, 2017

— Twiplomacy (@Twiplomacy) March 16, 2017. Curating this list in Audiense and using the DM capabilities to communicate relevant messages with them all saves us an incredible amount of time. — Twiplomacy (@Twiplomacy) March 18, 2017. — Mauricio Macri (@mauriciomacri) March 28, 2017.

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Unmetric

SEPTEMBER 27, 2019

The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. This was an initiative to capture the minds of millennials who are always on the lookout to not just feed themselves but also the gadgets they carry along with them everywhere they go.

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Keyhole.co

FEBRUARY 28, 2023

Before we get down to the specifics and show you how you can use memes and emojis the right way in your marketing, we need to make sure you understand what each of these terms mean. Now, you might wonder, what do “inside jokes” have to do with you as a marketer, and exactly how can you use memes to boost your brand?

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Later

SEPTEMBER 22, 2019

Add links or tag products in Instagram posts to turn your feed into a clickable, optimized landing page. ???Linkin.bio Linkin.bio by Later helps your followers find the exact URL they’re looking for from your feed. ?? ??? ??? Start planning and scheduling your feed with Later ! . Looking to level up your Instagram aesthetic ?

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Hootsuite

JUNE 26, 2019

Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Use your hashtag on all your social media content, and include it on other marketing collateral as well, even printed materials. Monitor your feeds to address any concerns or questions that come up for people.

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Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Your customer service accounts may use a slightly different vocabulary from your marketing channels, for example. If you haven’t yet defined your target market and developed your audience personas , now is the time to do so. Curation guidelines.

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Buffer Social

SEPTEMBER 19, 2017

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. Share curated content. Share curated content. Post when your fans are online.

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Pixlee

FEBRUARY 13, 2020

That’s double the number of active users in 2017 and an indication of how popular the Story feature has become. This is ideal for marketers who’ve seen a drop in adverts directed at user’s feeds. Andriana Moskovska is a content curator and contributor at Digitalmarketingjobs.io.

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