Janet Fouts

DECEMBER 30, 2014

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Do more searches to find people talking about the problem your product solves. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

Consultant 100

Consultant Retail Influencer Conference 100

Sprout Social

APRIL 19, 2022

Customers use them to ask questions about products, provide feedback and give compliments. By streaming product demos and Q&A sessions in real-time, you recreate the in-person experience. Use video chats as a chance to poll your community, answer common questions and show your product or service in action. Social listening.

Conversation 99

Conversation Strategy Social Media Marketing 99

agora pulse

JANUARY 4, 2018

Snapchat is partnering up with NBC to promote productions from ESPN, ABC, and Discovery, among others. Setting up a social media store was huge between 2015- 2016. The problem was, they offered limited information about products. A feature which will delight retailers everywhere! It’s simple.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Pixlee

OCTOBER 27, 2016

You’re fully in touch with the benefits and advantages of your products. Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising.

UGC 40

UGC Content Statistics Hotels 40

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. Instagram is the perfect place to showcase your branding, creativeness and visual aspect of your product or service.

Instagram 70

Instagram Brands Collaboration Hashtag 70

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Adidas – 36 million followers.

Brands 96

Brands Facebook Campaign Sports 96

Kikolani

MARCH 30, 2015

If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Ecommerce Strategy – Private labeling, product sourcing, and supplier relations. Build Grow Scale LIVE in a Nutshell. per opt-in, and triple your leads.

Conference 60

Conference Retail Hotels Eventful 60

Buzzlogix

NOVEMBER 27, 2017

Facebook alone expects 90% of its content to be video by 2018, and globally, video traffic will be 3x higher in 2020 than it was in 2015. Of total online retail sales, 14% are currently influenced by videos and that segment is growing sharply year on year. times more likely to buy.

Campaign 40

Campaign Video Retail Statistics 40

ProBlogger

OCTOBER 25, 2016

You have what’s called ‘emotional influence’. In three years they have built a $10m business all thanks to a strategy to use influencers and celebs to spread the word. The rules of advertising, the way people interact with advertising and get new ideas about products to better their lives have changed forever.

Advertising 20

Advertising Blogger Influencer Retail 20

Audiense

MAY 16, 2016

It simply shows the production of a car, yet our fans wanted to see it and we were the only people who could give it to them. — Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers. — Porsche (@Porsche) June 14, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. No matter where they find you or how they interact with your product, the experience is seamless. Product story communication directly from product experts (source: BrandLive).

Trends 146

Trends Social Media Strategy CSR 146

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Adidas – 36 million followers.

Brands 72

Brands Facebook Campaign Sports 72

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. There’s also a social listening aspect that’s relevant to them too, as it’s often the first place we’ll hear about how people are reacting to our products. Relevance is next to godliness when it comes to influencers. Britt Adami, HaveYouHeard.

Trends 60

Trends Marketing Forums Microsoft 60

Buffer Social

SEPTEMBER 20, 2018

Take advantage of this time to start building towards your holiday campaigns by raising awareness of your brand and products before the big rush starts in December. You could use Facebook Ads’ Brand Awareness and Video Views objectives to create demand for your product before promoting it again in December with an eye on making sales.

Small Business 98

Small Business Campaign Content Eventful 98

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. How to plan a successful product launch with Instagram Drops.

Products 131

Products Instagram Retail Upcoming 131

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Engage customers in mobile polling to find out how your company is doing in terms of service, product quality, prices, and more. “Buy now.”

SMS 60

SMS Tips Marketing Discount 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. They could be talking about buying a relevant product or service or asking questions about it. Influencer Monitoring. They wanted to figure out which influencer was driving the most impact.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. No matter where they find you or how they interact with your product, the experience is seamless. Product story communication directly from product experts (source: BrandLive).

Trends 60

Trends Social Media Strategy CSR 60

ProBlogger

JULY 5, 2016

In fact, a study done by genius.com indicated that 66% of buyers say that consistent and relevant communication provided by businesses is a key influence in choosing a solution or brand. Helpful Features/Products. “Oh Get off on the right foot and don’t let leads slip through the cracks with an automated lead nurturing campaign.

Blogger 33

Blogger Marketing Module Campaign 33

ProBlogger

JULY 5, 2016

In fact, a study done by genius.com indicated that 66% of buyers say that consistent and relevant communication provided by businesses is a key influence in choosing a solution or brand. Helpful Features/Products. “Oh Get off on the right foot and don’t let leads slip through the cracks with an automated lead nurturing campaign.

Blogger 26

Blogger Marketing Module Retail 26

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. DashBurst ). AddShoppers ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

AUGUST 30, 2022

It has nothing to do with a company’s products or quality, only their actions and messaging. That number was only 73% in 2015, a 30% jump in 7 years. Additionally, 90% have a computer and 80% have a gaming device in their home, which was about the same as 2015’s statistics. Influencer marketing. But, it tracks: Source.

Statistics 102

Statistics Marketing HootSuite Study 102

Hootsuite

FEBRUARY 17, 2022

If you take the platform seriously and put some love into your business page, you can start selling products on Pinterest in 7 simple steps. Why sell products and services on Pinterest? The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated. It’s self-contained.

How To 111

How To Metadata HootSuite Retail 111

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. It also gives prospective customers an opportunity to see a product or service in action. 6 social campaigns that captivated the internet in 2021. Apple’s #ShotOniPhone.

Campaign 135

Campaign Social Media Collaboration Apple 135

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Crucially for sponsors, this means there’s plenty of air time to get their products front and centre. Make a genuine connection with influencer marketing. But how effective are influencers for your business?

Trends 121

Trends Strategy Tips Meme 121

Webbiquity SMM

DECEMBER 1, 2015

Influencer marketing? Pursuing the industry influencers with the largest follower counts may not be the best strategy. Your best influencers are often your own employees (but train them). billion on social marketing in 2015. Rethink “influencer” marketing? And your prospective buyers—they are watching.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

MAY 6, 2016

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. Utilize Influencers. highlight to tweet). Courtesy of: The Shelf.

UGC 60

UGC Retail Influencer Price 60

Convince & Convert

FEBRUARY 10, 2016

Did you know that 82% of local searchers will follow up by either calling the retailer, visiting the store, or making a purchase? highlight to tweet) But as of August 2015, Google made some significant changes. Local search plays an important role in driving more foot traffic to your store. It makes sense, doesn’t it?

Directory 60

Directory Review Survey Adwords 60

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. 63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Sprout Social

NOVEMBER 28, 2016

Social media is absolutely critical for directing followers to your landing or product pages. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. What’s the ratio of mentions to product questions?

Social Media 40

Social Media Social Networking Review Mobile 40

Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. source ) Uses Facebook video to creatively showcase its product.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MAY 11, 2016

Cumulative data from Statista shows that worldwide social commerce revenue has grown from $5 billion in 2011 to a whopping $30 billion in 2015. Similarly, BI Intelligence’s 2015 Social Commerce Report found, “Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.”.

Buy 60

Buy Banking Eventful Price 60