Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. Bari Mogil is one half of the digital department of Corcoran, a high-end realty group with over 2,200 agents. As always, their experiences are as varied as they are rich.

Social Media 151

Social Media Strategy Apple Analytics 151

Oktopost

OCTOBER 23, 2019

The platform claims that the idea behind this shift was to improve metrics. This has been coming for years now, officially since 2015 but unofficially for roughly a decade, which is a lifetime in the digital space so we know this is going to be a powerful marriage of the two groups. Now Google has set a date: early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

yMarketingMatters

OCTOBER 18, 2015

Blab is a video chat app, like Periscope for groups. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. A Mixpo study revealed that, in a ranking of the most important metrics when running video ads on social, views placed fifth.

Video 133

Video Marketing Vimeo YouTube 133

Waxing UnLyrical

AUGUST 19, 2015

The Barcelona Principles of Measurement , a set of seven voluntary guidelines recommended by public relations industry groups for measuring and evaluating public relations campaign results, strongly discourages the use of AVEs and multipliers to measure media results.

Report 100

Report Committee Comparison Journal 100

Convince & Convert

DECEMBER 19, 2014

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). julierhopkins Tweet This.

Social Media 131

Social Media B2B Research Groups 131

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org. And no not just vanity metrics. In 2015 we can measure so much more in social than we did back in 2011.

Social Media 100

Social Media Collaboration Team Resources 100

Audiense

MAY 16, 2016

If we’re posting relevant content that’s performing well on these two metrics, then we’ll be connecting with both of those sections of our audience. Why was engagement such a key metric for your brand? With that mix of two distinct groups in your target audience, how do you meaningfully connect with them both on Twitter?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

DECEMBER 15, 2016

Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content. One of our team’s 2015 objectives is to grow our LinkedIn Page community to include more followers that are at the Director level or higher.

Team 40

Team LinkedIn Report Company 40

Waxing UnLyrical

JULY 20, 2016

But in order to grow, exit, or even stay in business, it’s critical that agencies measure and improve their operational performance with these metrics that matter: 1. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000.

Cost 100

Cost Insurance Project Team 100

Convince & Convert

DECEMBER 9, 2015

As Sponsored Social continues to grow, the demand for independent metrics to guide the industry’s future continues to increase. 2015 State of Sponsored Social Report. View the full 2015 State of Sponsored Social report here. Marketers Find Sponsored Social More Effective than Most Traditional Approaches.

Sample 60

Sample Samples Survey Study 60

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 165

Analytics Content How To Software 165

Convince & Convert

DECEMBER 19, 2014

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). julierhopkins Tweet This.

Social Media 95

Social Media B2B Research Groups 95

Jon Loomer

MARCH 24, 2016

We, as a group, don’t care about the customer. According to a study by Quintly , engagement rate with brand content on Instagram has dropped 37.5%, from 4.96% to 3.10% from the beginning to the end of 2015. Quintly also found that the growth rate of brand followings slowed from 21% at the beginning of 2015 to 16% by the end.

Brands 113

Brands Instagram Engagement Activities 113

Audiense

JANUARY 31, 2017

Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. Knowing how your audience thinks goes a long way to turning metrics into money. More info here. What’s the bottom line here?

ROI 60

ROI Social Media Metrics Campaign 60

Buffer Social

NOVEMBER 7, 2017

According to Statista , an online market research portal, the largest user group on Instagram in the U.S. Fifty-five percent of online adults between the age of 18 and 29 use Instagram — the highest percentage among all age groups. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern.

Study 111

Study Instagram Hashtag Research 111

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Predictive Metrics. In response, smaller, highly actionable groups are popping all over the US like SalesHacker, TOPO Councils, Content2Convergence, and others. Want to take a guess what it is? highlight to tweet).

Education 60

Education Process Software Analysis 60

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. Invite people from your email list to an informal focus group on the phone. Create a Facebook group to test the idea and build initial momentum. Use Iconosquare to learn about the key metrics about your Instagram account. First thing in the morning? Lunch time?

Training 20

Training Eventful Tips Analytics 20

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

YouTube 110

YouTube Strategy B2B Marketing 110

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. are “actively disengaged” ( Gallup, 2015 ). Facilitate focus groups or interviews with employees. Jay outlines four categories for marketing: Consumption metrics.

How To 60

How To Yammer Metrics Statistics 60

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Two Monkeys Travel Group. Since then, they’ve been featured on BBC, National Geographic, Huffington Post and won the Society of American Travel Writers Award for Best Travel Blog in 2014 and 2015.

Travel 66

Travel Influencer Brands Airlines 66

agora pulse

OCTOBER 8, 2019

Here are some of the metrics you can hone in on: Top contributors. Also, invite your employees to tag themselves and others in group photos to get more likes, shares, and comments. Originally published in May 2015. Lastly, you should understand why you are doing employee advocacy and how you plan to monitor the results.

Social Media 84

Social Media Guidelines Hashtag Training 84

Twist Image

MARCH 18, 2016

If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to channels to technology to content to newer opportunities - the base of communications is still highly derivative of past metrics. These are vanity metrics. vanity metrics.

Marketing 40

Marketing Mobile Advertising Metrics 40

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. According to Donnelly, one of the most effective ways to glean consumer insights is by analyzing social media conversations.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Sprout Social

SEPTEMBER 13, 2016

He divided his attention (and his budget) among three core groups: fans, non-fans and anyone who visited his website. When targeting non-fans, Loomer saw no conversions at all—a stark difference from the previous group. For the third group, Loomer utilized FBX to target users who visited his website. in direct revenue.

ROI 40

ROI Facebook How To Analytics 40

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Only people in audience group you’ve chosen can see your video (anywhere on Facebook).For You can see these metrics by clicking on any videos in the “Videos” tab of your Facebook Page Insights.

Video 111

Video Engagement Facebook Mobile 111

Sprout Social

NOVEMBER 15, 2016

The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers. What better group to represent your brand than the people who define it? In order to be successful here, sometimes you have to pull out the big guns. Four more years.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

JULY 23, 2018

They shared the contest constantly on social channels & in select social media groups. In 2015, they analyzed the text from 37,259 Facebook ads from to find out exactly how the best Facebook advertisers are piecing together their ads. In 2015, the average link description was a whopping 18 words. Hailley : So good.

Case Study 69

Case Study Study Social Media Tools 69

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Facebook Scheduling is available for Facebook Pages and Groups. Campaigns You can group content together by adding campaign tags to content. Dashboard On the analytics home screen, you’ll see the high-level metrics for all of your channels.

Features 84

Features Sentiment Analytics Statistics 84

Waxing UnLyrical

NOVEMBER 9, 2016

Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. This means pick 1-5 key metrics that will tell you and your organization how you are performing relative to your public relations’ goals and objectives.

Committee 217

Committee Metrics Industry Sample 217

Keyhole.co

AUGUST 4, 2023

Social media reach is one of the most important social media metrics. Engagement metrics include likes, shares, and comments. When your content goes viral, it reaches far beyond your existing audience, potentially exposing your brand to a whole new group of people. How do you do this? What is social media reach?

Social Media 52

Social Media How To Analytics Metrics 52

Rebekah Radice

JUNE 12, 2015

link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. Beki Winchel (@bekiweki) June 11, 2015. Pinterest should be like any #socialmedia strategy, you need to check the metrics + adjust if necessary. Pinterest should be like any #socialmedia strategy, you need to check the metrics + adjust if necessary.

Strategy 131

Strategy Tips Marketing Storify 131

Webbiquity SMM

FEBRUARY 10, 2015

Metrics matter. There are, on average, eight new LinkedIn groups created each week, and 200 group conversations per minute. By the end of 2015, 81% of all U.S. LinkedIn is the only platform the majority (62%) of B2B marketers consider to be effective; in second place is Twitter, with 50% of saying it is effective. (

Statistics 50

Statistics Social Media B2B Hubspot 50

ProBlogger

JUNE 23, 2016

Finally, each week I break them down and set out my goals for the week, and I post them in my accountability group in slack. Doing this allows you focus on the people and the mission more so than vanity metrics or silo’d networks. A huge factor in our growth since the start of 2015 has been the people I’ve met. Colin Gray.

Eventful 21

Eventful Communities Blogger Buy 21

Writtent Blog

SEPTEMBER 6, 2016

Want to learn what 73% of inbound marketers say their #1 metric is? For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Well, you’re in the right place.

Survey 40

Survey Metrics Aggregator Analysis 40

Hootsuite

NOVEMBER 4, 2019

There’s also wide disparity among age groups: 18–24: 76%. That number from Pew Research is way down from 71% in 2015. Seniors are the fastest-growing group of Facebook users. Only YouTube has higher reach in this group, at 83%. LinkedIn again comes second with this group, at 51%. billion people use Facebook Groups.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Webbiquity SMM

DECEMBER 16, 2014

Which metrics are most valuable in evaluating tactical success? The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. Guides to Social Media Metrics and Measures.

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. Conducting a social media audit, for example, generates insights like engagement and publishing metrics that tell you what types of content perform best on specific networks.

Campaign 132

Campaign Social Media Collaboration Apple 132