Remove 2015 Remove B2B Remove Groups Remove Metrics
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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

Subscribe to “B2B Marketing Now” to stay up to date ! The platform claims that the idea behind this shift was to improve metrics. This has been coming for years now, officially since 2015 but unofficially for roughly a decade, which is a lifetime in the digital space so we know this is going to be a powerful marriage of the two groups.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. Making the most of these YouTube stats.

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The Coming Convergence of Social Media and Customer Experience

Convince & Convert

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). julierhopkins Tweet This.

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How Team Sprout Uses Its LinkedIn Company Pages Report

Sprout Social

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content. We also use the report to track the progress of our overarching business goals.

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The Coming Convergence of Social Media and Customer Experience

Convince & Convert

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). julierhopkins Tweet This.

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How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

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A Marketer’s New Year’s Resolution for 2016

Convince & Convert

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Predictive Metrics. In response, smaller, highly actionable groups are popping all over the US like SalesHacker, TOPO Councils, Content2Convergence, and others. Want to take a guess what it is? highlight to tweet).