Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

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Analytics Content How To Software 165

Convince & Convert

DECEMBER 19, 2014

According to Magna Global , IPG ’s media research unit, at $163 billion, digital expenditures will reach 30 percent of ad spending in 2015. Be able to answer this “five-blank Mad Lib” in one sentence: “You are trying to engage a __ individual on __ platform using type of content in support of bigger goal, and you will measure it by metric.

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Social Media B2B Research Groups 95

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Predictive Metrics. Want to take a guess what it is? I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. highlight to tweet).

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Education Process Software Analysis 60

Twist Image

MARCH 16, 2017

Had Q3 2016 revenue of $616 million compared to Q3 revenue of 2015 is $569 million. Would Twitter not be in a better place to optimize and grow against that metric, than those waiting for them to become the next. We see multiple forms of successful brands across B2B and B2C. display advertising a year.

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Twitter Journal Applications Advertising 59

Hootsuite

NOVEMBER 25, 2015

You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. DATE: Wednesday, December 2, 2015. Demografies : Get useful demographic info from your Instagram audience. Discover the age, gender, and language of your biggest fans. Ready to develop your influencer marketing strategy? TIME: 11 a.m.

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Influencer Tools Marketing Klout 76

Hootsuite

NOVEMBER 25, 2015

You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. DATE: Wednesday, December 2, 2015. Demografies : Get useful demographic info from your Instagram audience. Discover the age, gender, and language of your biggest fans. Ready to develop your influencer marketing strategy? TIME: 11 a.m.

Influencer 40

Influencer Tools Marketing Klout 40

Oktopost

JUNE 28, 2023

While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. There are rainbows, unicorns, anthropomorphized animals…everything you wouldn’t expect to see in a B2B campaign. Vince Vaughn, along with the cast of the new-for-2015 movie Unfinished Business.

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Social Media Engagement Strategy B2B 62

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

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Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 16, 2014

Which metrics are most valuable in evaluating tactical success? She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog.

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Social Media Tumblr Marketing B2B 245

Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. million #b2b – 3.7 million #b2b – 3.7 Hashtag analytics provide you with important metrics on hashtag usage and performance. Do hashtags on Facebook work? How to use hashtags on Facebook? million #growthmindset – 5.3

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Hashtag Facebook Fashion Trends 120

Keyhole.co

AUGUST 4, 2023

Social media reach is one of the most important social media metrics. Engagement metrics include likes, shares, and comments. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. You can track how many times a hashtag is used, its reach, and engagement metrics.

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Social Media How To Analytics Metrics 52

Webbiquity SMM

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. For the most part, these predictions from Gazalla Gaya will hold true for 2015 as well.

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Content Tips Marketing B2B 193

Oktopost

MAY 2, 2023

Examples of Social Listening Cast your mind back to 2015, and you may just remember a big moment in the world of B2C SaaS. In the realm of B2B, Shopify have clearly kept their nose to the ground when it comes to identifying common pain points and questions from entrepreneurs and business owners.

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Sentiment B2B Trends Social Media Management 62

Writtent Blog

SEPTEMBER 6, 2016

Want to learn what 73% of inbound marketers say their #1 metric is? For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Well, you’re in the right place.

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Survey Metrics Aggregator Analysis 40

Webbiquity SMM

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

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Social Media Social Networking Real Estate CPC 100

Writtent Blog

DECEMBER 8, 2014

It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. LinkedIn Promotion for B2B. Understand that you’re definitely not alone.

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Strategy Content Marketing B2B 111

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

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Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

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Tools Content Marketing ROI 60

Convince & Convert

AUGUST 26, 2015

Momentum Worldwide came out with a very insightful marketing chart for 2015. There’s no hidden metrics here, but it’s a brilliant example of smart, strategic marketing psychology. Yet Hammock managed to increase open rates by 48% for B2B companies. I’m curious, what catches your eye most? Their secret? Simplifying content.

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Case Study Study Marketing B2B 60

Techipedia: Tamar Weinberg

JUNE 13, 2012

Taking all of this into account, I’m really beginning to wonder if SEO as we know it will be around in 2015. Telegraphed Punches and Missing Metrics. It’s rather curious that Google is becoming more transparent with its rules and less transparent with its metrics. Will SEO Exist in 2015? Where To from Here?

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SEO Paid Search Metrics Google 228

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. But you very quickly see what’s in draft, what’s been published and you can jump in and see the metrics of all the different types of apps you might be running. Aaron: We do.

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Content How To B2B Questions 104

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Includes audience growth, reach, and engagement metrics, social media scheduler, email reports, and online support. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.

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Social Media Management Tools Social Media HootSuite 100

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Twitter Hashtags Metrics to Track Impressions The number of times your Tweet appeared in a user’s search or feed. Resource Call to Action Phrases That Convert Metrics to Track Post Reach The number of unique people that have seen your page's posts. If you're in the B2B space, LinkedIn is a must.

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Social Media Marketing Hashtag LinkedIn 40