Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

B2B 125

B2B Examples Discount Campaign 125

The Realtime Report

JUNE 21, 2019

Is Your Business Using All 4 of These Core Customer Experience Metrics? To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Just how important is it to “wow” customers these days?

Metrics 79

Metrics Aggregator Price Loyalty 79

Oktopost

DECEMBER 6, 2018

To determine the success of your video marketing, focus on these two groups of metrics: engagement and ROI. This is how you can measure and optimize your video marketing, leveraging the right metrics.

Metrics 107

Metrics Video Marketing ROI 107

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. Pay attention to what Joachimsthaler says about social metrics. Those are the social currency metrics that really matter.

Loyalty 226

Loyalty B2B Metrics Curation 226

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. You can also assign tags to your Threads for even more granular reporting, so you can measure their performance with ease.

Engagement 69

Engagement Case Study Overview B2B 69

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Keyhole.co

MARCH 11, 2024

From identifying key metrics to collecting and interpreting your data, we’ll cover all the essentials you need to know to master your LinkedIn analytics. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

DECEMBER 4, 2018

In those situations, these organizations benefit from a structure that brings together various groups and sits outside of the regular reporting structure. . These long-term groups combine learning and oversight around a specific area, driving the organization to shift across multiple disciplines together. . How do you roll out a COE?

Class 146

Class Meeting Resources Template 146

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You can also tag your messages to group and categorize posts based on your workflow.

LinkedIn 112

LinkedIn How To Collaboration URL 112

Convince & Convert

MARCH 4, 2010

This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. They are metrics geeks. Yet, creating and running social ads is how consultants most-often support sales.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Ignite Social Media

MAY 27, 2021

We have become accustomed to seeing these metrics both easily and quickly. Audiences that are served retargeting messages often have stronger than average conversion rates compared to other target groups. So, the trend isn’t only on the B2B side of things. Relationship Building on Social.

Privacy 155

Privacy Social Media Apple Advertising 155

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

OCTOBER 14, 2019

We’re very excited to share the new Oktopost podcast, B2B Marketing Now! Next time we will be reviewing the power of video in B2B marketing. ” Many successful organizations have a blurred line between the two groups, having a few SDRs that actually roll up to marketing. A Few Takeaways from Episode 1.

Marketing 76

Marketing B2B Team LinkedIn 76

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Then, gradually, add more people into the fold.

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

NOVEMBER 23, 2022

LinkedIn advocacy metrics. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Metrics that tell you, “how many people are using advocacy?”.

LinkedIn 111

LinkedIn Tips Curation Training 111

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Sprout Social

SEPTEMBER 30, 2022

Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We Arias says the B2B brand uses Instagram and TikTok to create a window into the company and those who are behind Chili Piper. . “We Is it a LinkedIn group?

Tips 131

Tips Authentication LinkedIn Groups 131

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. Now that you are well-versed in LinkedIn page analytics, let’s find out what each of these metrics signifies. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. Now that you are well-versed in LinkedIn page analytics, let’s find out what each of these metrics signifies. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

FEBRUARY 14, 2023

I told the customer success team at Sprout, ‘Give me the key performance indicators and other metrics that we can hold ourselves accountable to, so I can bake that into our social strategy for the year.'” ZoomInfo To Caroline Salis, Social Media and Community Manager at ZoomInfo , social advocacy groups are a type of community.

Authentication 90

Authentication Examples Class Team 90

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

SEO 188

SEO B2B Social Bookmarking Organization 188

Sprout Social

OCTOBER 10, 2023

The skincare brand invited a diverse group of 18 influencers including reality television star Dami Hope , esthetician Sean Garrette and lifestyle creator Ishini Weerasinghe. The “Define Your Load” campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Several had never been to a brand trip before.

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. .

Campaign 105

Campaign Groups Groups Communities 105

Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Metrics will mature. Facebook added more than 150 million new users in 2010. So what’s next? . Download the report and join the discussion on Focus.

Trends 187

Trends Social Media Marketing Technorati 187

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. Let’s say you’re a B2B company providing cloud computing solutions. Fortunately, several studies have been conducted to determine the most effective posting times for different groups of users.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom. React in real time.

Social Media 112

Social Media Sentiment Survey Marketing 112

Sprout Social

MAY 10, 2019

The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

YouTube 111

YouTube Strategy B2B Marketing 111