Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Ignite Social Media

JUNE 6, 2016

More specifically, follower growth was down 50% compared to March, and marked the lowest rate since Locowise began analyzing these profiles in April 2015. A recent April study of 2,500 brand profiles on Instagram reported that brand channels are reaching all-time lows in follower growth. Hope you enjoy.

Instagram 60

Instagram ROI Influencer Research 60

Convince & Convert

OCTOBER 24, 2014

This is as compared with a the costs of a direct mail campaign, for example, and his team can then calculate a tangible ROI. This is according to 2015 B2C Content Marketing Trends, released by Content Marketing Institute in partnership with MarketingProfs. For example, it costs less than $0.40

Social Media 151

Social Media Ensembli How To Insurance 151

Oktopost

MAY 23, 2022

Campaign content (CRM software, interactive content, content clicks). You’ll be able to provide them with highly relevant nurturing campaigns that speak to their needs so that you can improve the effectiveness of your marketing strategy. Personalize Your Campaigns. Ads (ad clicks, survey answers). External Data.

B2B 88

B2B Marketing Paid Search Buy 88

Convince & Convert

FEBRUARY 12, 2015

According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy. Mobile marketers said their No.

Metrics 60

Metrics Marketing ROI Mobile 60

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. Social media ROI is no different. Social ROI Isn’t Just Transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. This is also helpful on a campaign level. It’s very relevant.

Social Media 105

Social Media How To ROI Hashtag 105

Convince & Convert

JANUARY 5, 2016

Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. How focusing on and communicating ROI will lead to bigger budgets. 2015 Agency Hiring & Firing Insights. ” —@jaybaer. Audience Audit.

B2B 60

B2B Survey ROI Research 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Kikolani

FEBRUARY 16, 2016

Measure your success by monitoring your traffic, ROI, and inbound links, and getting started building the ultimate campaign for your website! SEO Myths 2015 – by Rebecca Churt. . Use this handy guide to ensure you get the best results for your business with AdWords advertising campaigns.

eBook 60

eBook SEO Hubspot Marketing 60

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000. Guest Post by David Klein.

Cost 100

Cost Insurance Project Team 100

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Large SMS marketing campaigns aren’t DIY.

SMS 60

SMS Tips Marketing Discount 60

Buffer Social

JANUARY 10, 2017

While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. I’d recommend experimenting with various audiences in order to find one that works best for your Facebook Ads campaigns. Why you should consider ROI, not only cost.

Cost 40

Cost Advertising Price Facebook 40

Rebekah Radice

MAY 2, 2016

In fact, it’s the exact one that helped grow our Facebook Page by 193% in 2015. Because despite what many social experts claim about ROI, it can be measured. . Use this figure and compare it to the results you’ve generated across each Facebook campaign. Pretty crazy, right? Measure Facebook Results.

Facebook 113

Facebook Marketing eBook GPS 113

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Pixlee

JANUARY 24, 2017

Although working with these influencers may be expensive, they can offer a large reach, and major exposure for your brand, as well as high ROI. The #BestDayEver campaign by Chevrolet is an excellent example of an influencer marketing campaign with celebrity influencers. April 1, 2015. What an awesome day!

Types 40

Types Influencer Brands Fashion 40

Sprout Social

AUGUST 2, 2016

A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT. All these things should factor into your social media ROI strategy. This is why so many brands do social media campaigns on Twitter. A video posted by DegreeWomen (@degreewomen) on Aug 20, 2015 at 3:33pm PDT. PetFoodMatters (Photo by @winston_ny).

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Talkwalker SM

APRIL 5, 2016

Starbucks customers across the country were asked to doodle on their cups and submit pictures as entries for a ‘White Cup’ contest in 2015. Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels. UGC Drives Purchase Decisions . UGC is Credible.

Influencer 60

Influencer UGC Content Marketing 60

Buffer Social

JANUARY 25, 2018

Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015. If you are interested in getting started with such a content strategy in 2018, here’s our guide to running a user-generated content campaign. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016.

Social Media 111

Social Media Trends Report Survey 111

agora pulse

JANUARY 9, 2020

Micro-influencers are the most engaging group of influencers that also produce greater ROI. ROI : Micro-influencers deliver 30% better ROI per $1 spent than micro-influencers and 20% better ROI than celebrity influencers. Calvin Klein launched the #MyCalvins campaign to improve its sales position.

Social Media 96

Social Media CPM ROI Marketing 96

Convince & Convert

FEBRUARY 17, 2017

To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. Moreover, video traffic accounted for 70 percent of all consumer internet traffic in 2015, and this number is expected to rise to 82 percent by 2020. This ad format is utilized less than the CPC campaigns, but it’s a marketing goldmine.

Video 143

Video CPC Facebook Strategy 143

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. How should it look? Easy, natural, organic – in a word: charismatic.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

NOVEMBER 9, 2015

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It’s exhaustive, and it should certainly help you choose a vendor for the marketing arena you’re thinking about entering in 2015.

Marketing 60

Marketing Paid Search Mobile B2B 60

Social Media Strategies Summit

AUGUST 1, 2019

Now that we’ve convinced you of the value of micro-influencers, let us help you brainstorm campaign ideas. Known primarily for designing the first boat shoe, Sperry launched an influencer campaign to raise awareness for cold, wet weather shoes while positioning the brand in a more fashion-forward direction. Source: The Shorty Awards.

Influencer 114

Influencer Examples Brands Fashion 114

Hootsuite

AUGUST 30, 2022

So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. That number was only 73% in 2015, a 30% jump in 7 years. Additionally, 90% have a computer and 80% have a gaming device in their home, which was about the same as 2015’s statistics. Get Started.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. Not only can you generate leads through social media , but you can also get a nice ROI. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral. 46% of millennials rely on social media when making purchase online. Marketers spent more than $8.3

Social Media 40

Social Media Avatar Social Networking Compete 40

Sprout Social

APRIL 17, 2017

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results. In 2015, Google started to include Tweets in its search results. Track Campaign Performance. Sprout Social.

Hashtag 111

Hashtag Analytics Fashion Campaign 111

Keyhole.co

APRIL 20, 2023

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. You can assess your output by looking at your numbers, audience engagements, website traffic, ROI, and public perception. Start your free trial now.

Aggregator 52

Aggregator News Trends Reputation 52

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

DECEMBER 30, 2014

It Depends On Proving Your ROI by Forbes. Yet) despite the overwhelming interest in content marketing, 55% of B2B content marketers think their campaigns are ineffective”—Benjy Boxer contends that content marketing efforts need to show ROI, and provides an example worksheet. an offer of an assessment or ROI calculator).

Content 193

Content Tips Marketing B2B 193

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Her agency has led major campaigns for a wide variety of programmes, including: BBC One’s Poldark, ITV’s Endeavour, BBC One’s Line of Duty, BBC Two’s Hospital and Sky’s Portrait Artist of the Year. Still not convinced?

Trends 122

Trends Strategy Tips Meme 122

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Twist Image

DECEMBER 18, 2015

So, guess where the brand's lion share of advertising goes in 2015. To translate that: if you paid less for a placement, it is considered a successful campaign. A cheaper CPM does not equal campaign success. Brands must optimize their spend by focusing on real ROI. as we head into 2016? Yes, it's television. media review.

CPM 40

CPM Brands Affiliate marketing ROI 40

Webbiquity SMM

DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Internet advertising will make up 25% of the entire ad market in 2015. billion on social media advertising in 2015. Banner ads have the lowest ROI. NewsCred ). Econsultancy ). Social Fresh ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Socialmedia.biz

OCTOBER 29, 2016

With so many millions of campaigns, ads, products and personalities shouting for attention, what can a new business do to be seen through all the chaos? Andy was recently named #3 on a list of “10 Online Influencers in 2015” by Forbes. in 2016, and listed as one of the top 50 content marketing influencers globally in 2015.

Influencer 60

Influencer Social Media Resources HootSuite 60

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. Schedule Social Posts to Save Time.

Engagement 60

Engagement Strategy Social CRM Hashtag 60