Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

DECEMBER 14, 2017

Not only do I provide you with an easy to use content inventory worksheet but I also teach you to how to do a quick content marketing inventory analysis so you can: Identify the content you already have. Tips to get your 2015 content marketing budget approved. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Organization 165

Organization Content ROI Marketing 165

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Up-to-date and timely (given that it comes directly from social media). Customers change.

Sentiment 131

Sentiment How To Marketing Analysis 131

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Audiense: What was the key objective of the campaign’s social activity? Will you support Eric? PZGErCXzZF.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 81

Sports Social Media Engagement Compete 81

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

FEBRUARY 9, 2017

We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! Methodology. User Engagement Stays Steady.

Metrics 60

Metrics Brands Facebook Sample 60

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buffer Social

JANUARY 15, 2017

Setting social media goals is hard. ” This is how I tend to go about setting social media goals. Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. 7 Popular Strategies for Setting Social Media Goals. Absolutely! S.M.A.R.T.

Social Media 111

Social Media Strategy Metrics Research 111

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Each week on the Social Pros podcast my co-host and I interview a leading figure in the world of social media. A Humble Start.

Social Media 60

Social Media Marketing Badge Hosting 60

Audiense

MAY 10, 2016

What can the social media data tell us about those who have followed the club this season? With Leicester having no official partners in mobile technology, and with Samsung ending their sponsorship of Chelsea in 2015, is this an opportunity for both parties to look into sponsorship possibilities with each other?

Social Media 99

Social Media Airlines Sports Report 99

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. This is not your ordinary conference about social media. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Audiense

NOVEMBER 22, 2017

In my years of experience I have not witnessed a human resources company use Social Data as innovatively as Adecco has. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. We have recently carried out an analysis of the developer community in Spain.

Resources 90

Resources Data Groups Groups 90

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

Data 60

Data Social Media Brands Forums 60

Ignite Social Media

OCTOBER 19, 2017

I did a highly unscientific search on Untappd (the social media channel for beer) for “yam OR pumpkin” and was served 15,760 beer results. I wanted to execute a quick analysis and see if pumpkin beer has jumped the shark. appeared first on Ignite Social Media - The original social media agency.

Trends 94

Trends Data Conversation Analysis 94

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. million social media posts linked to the brand in January. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

ROI 84

ROI Influencer Sentiment Tips 84

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 124

Team Questions Retail Marketing 124

Buffer Social

DECEMBER 19, 2019

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. For even more great content to share … Newsletters are one of the many places to find inspiration for adding fresh content to social media. Buffer’s social media newsletter.

Newsletter 90

Newsletter News Journal Social Media 90

Proactive Report

OCTOBER 12, 2015

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

Social Media 40

Social Media Patterns Report Analysis 40

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. One of these experiences in particular has received a lot of love and attention from users and media alike: a photo collection titled #BlackJoyMatters , which features the work of Black photographers and artists. But you could also make use of tools like surveys and social listening.

Issues 132

Issues Survey Campaign Authentication 132

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Most articles about it date from 2013 to 2015. Competitive analysis. It wasn’t always like this.

Tips 127

Tips Hubspot Facebook Hashtag 127

Ignite Social Media

SEPTEMBER 20, 2016

As of the 2015 Ad Blocking Report from The Pagefair Team and Adobe, it was estimated that 45 million people in the United States, and 198 million people globally were blocking ads. In 2015, Adobe predicted that the number of people using ad blocker software would cause a $21.8 Who is Using Ad Blockers? How do Ad Blockers Affect Brands?

Software 60

Software Advertising Privacy Analysis 60

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 100

Team Questions Retail Marketing 100

Unmetric

JULY 12, 2016

About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Fret not, here’s the how-to on creating a kickass social media campaign. Head over to the ‘Important events in your social calendar’ tab and click on back-to-school. Log on to your Discover homepage.

Campaign 60

Campaign How To Retail Template 60

Audiense

JUNE 7, 2016

With presence on over 11 different social media networks, WHO is followed by over 7.1 We spoke to Sari Setiogi , head of media monitoring and social media at WHO, to understand how the foremost global health agency uses Twitter to inform their wider communication strategy, and how it’s helped demystify many health rumours and myths.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. — Models Own (@modelsown) August 19, 2015. Ellie Hernaman , CEO, Truffle Social. — Models Own (@modelsown) August 29, 2015.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Devumi

FEBRUARY 20, 2015

Please follow our social media account.” pic.twitter.com/sqMvXz8kb2 — Seattle Sounders FC (@SoundersFC) February 16, 2015 Monitor your Twitter account for the best engagement possible All of the ideas above are proven to increase Twitter engagement levels. Check out our top 10 blog post.” We have 3 copies to give away.

Activities 60

Activities Engagement Twitter How To 60

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Reasonable pricing.

Software 103

Software Marketing Analytics B2B 103

Hootsuite

DECEMBER 15, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. graceegang.

Trends 142

Trends HootSuite Fashion Video 142

Oktopost

OCTOBER 23, 2019

Nothing comes out for use within other platforms or for independent performance analysis. This has been coming for years now, officially since 2015 but unofficially for roughly a decade, which is a lifetime in the digital space so we know this is going to be a powerful marriage of the two groups.

Marketing 110

Marketing YouTube Overview Instagram 110

Buffer Social

JUNE 8, 2016

Let’s get started… We’ve rounded up five social media tactics that are ready to retire. Making a strict employee social media policy. Some companies have social media policies so lengthy they get their own binders. Want to brush up on social media etiquette? The problem?

Social Media 40

Social Media Policies Influencer Video 40

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. A report from TrackMaven discovered not only does Instagram lead all social networks in engagement per-post, but by an enormous margin. People use social media to be heard. Be human and engage.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. A Holistic Approach to Social Media. 76% of teens use social platforms. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

Content 60

Content Tips Analysis Curation 60

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105