Convince & Convert

OCTOBER 24, 2014

The recipes, health tips, and food or exercise trends show up on A Healthier Michigan. Dave is careful to measure the KPI surrounding his social efforts, especially in the context of the larger marketing picture , as well. 27% of B2C marketers say the C-level of the organization owns the content marketing.

Social Media 149

Social Media Ensembli How To Insurance 149

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.

Social Media 172

Social Media Advertising Team Hubspot 172

Waxing UnLyrical

JUNE 1, 2015

But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. Why it’s Essential You Monitor Trending Content.

Content 100

Content Consultant Flickr Trends 100

Dave Fleet

FEBRUARY 16, 2016

We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt. I’ve spent a lot of time thinking about this landscape over the last year or so. Less “social”, more “media”. Ubiquity of rich media.

Mobile 105

Mobile Trends Compete Loyalty 105

Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. PR contacts. A journalist should never have to search for your PR contacts. SEO is no longer a mysterious skill the IT or internet marketing people have. Here is the checklist.

Features 40

Features Press Release Smart Phone Skills 40

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

JANUARY 5, 2016

Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. How dare they! Audience Audit.

B2B 60

B2B Survey ROI Research 60

Sprout Social

NOVEMBER 19, 2018

Retailers know it’s never too early to start planning holiday social media campaigns, and recent years’ trends only further support those strategies. Retailers know it’s never too early to start planning holiday social media campaigns, and recent years’ trends only further support those strategies.

Retail 109

Retail Sentiment Project Instagram 109

Buffer Social

NOVEMBER 29, 2018

But taking a stand isn’t as simple as jumping in on a trending topic on Twitter, or sharing a quick piece of content here and there. But taking a stand isn’t as simple as jumping in on a trending topic on Twitter, or sharing a quick piece of content here and there. But that’s exactly what REI has found.

Brands 94

Brands Retail Campaign Authentication 94

Talkwalker SM

MAY 11, 2016

In 2015, the spread of the disease started to reach pandemic levels in South and Central America and reports emerged of pregnant women passing the virus on to babies. But first, let’s recap quickly what’s happened so far and why this topic is so important. What is Zika and why is everybody talking about it?

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. These ten steps will help you create and document your content marketing strategy.

Strategy 40

Strategy Tools Content Posterous 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . This is not one of those posts.

Social Media 40

Social Media Retail Reputation Authentication 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . This is not one of those posts.

Retail 40

Retail Reputation Authentication Social Media 40

ProBlogger

SEPTEMBER 22, 2021

I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired. Professional Development’ quickly became my two favourite words.

Blogger 48

Blogger Conference eBook Skills 48

ProBlogger

SEPTEMBER 22, 2021

I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired. Professional Development’ quickly became my two favourite words.

Blogger 48

Blogger Conference eBook Skills 48

Buffer Social

JUNE 30, 2017

Or, how about your first social media post? My first profile was on Myspace , my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” ” The rest is history. How people use social media has changed as well. Feel free to jump to a certain moment(s) in the social media history!

Social Media 111

Social Media MySpace Hashtag News 111

Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. FOLLOW THE MONEY.

Real Estate 40

Real Estate Content Brands Survey 40

Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. PR 101 RULES. The problem is, not all of them are doing it right. LACK OF STRATEGY. The “throw spaghetti against the wall” approach is not effective.

Social Media 40

Social Media Education Template Templates 40

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Do you realize how valuable it is to monitor and track conversations online? You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

ProBlogger

MARCH 20, 2018

When I launched my eco-living blog lauratrotta.com in late 2015, I never imagined it would become the launchpad for crowdfunding substantial amounts of money to grow my business (and my impact). In fact, 2015 saw an estimated US$34 billion worldwide being raised by crowdfunding. Here’s how she did it. And the rest is history.

Case Study 47

Case Study Project Study How To 47

ProBlogger

OCTOBER 5, 2017

When I realised my traditional sales and marketing skills were in danger of being superseded in a digital world, I enrolled in a Diploma in Digital Marketing. It wasn’t strictly blogging related, but it covered content marketing, social media, advertising, PR, acquisition/conversion/retention strategies and much more.

Blogger 47

Blogger How To eBook Conference 47

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. – About the data.

Social Media 40

Social Media Report Survey How To 40

Keyhole.co

AUGUST 4, 2023

It’s about gaining valuable insights that can help you build a solid social media presence and an overall social media marketing strategy that works. If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content.

Social Media 52

Social Media How To Analytics Metrics 52

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 100

Video Tips Statistics Vimeo 100

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by The Marketing Nut. ** 5 STARS.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

NOVEMBER 6, 2014

As content marketers, we’re expected to do it all at our organizations. And we’re tasked with understanding how social media, SEO, email marketing, native advertising, display, programmatic, video marketing, and PR work together for a single campaign. That same idea can be applied to how we work in content marketing.

Platform 144

Platform Content Exercises Trends 144

Convince & Convert

NOVEMBER 9, 2015

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. email marketing.

Marketing 60

Marketing Paid Search Mobile B2B 60

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Trends 112

Trends Social Media Analytics Instagram 112

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. trillion between 2015 and 2020, with growth expected to be between 27-40%. Audience intelligence needs to drive your business. Ben Donkor , social data analyst, Microsoft.

Trends 60

Trends Marketing Forums Microsoft 60

Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. ” Disclosure now has to be above the content.

Trends 40

Trends Smart Phone Skills Guidelines 40

Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. ” Disclosure now has to be above the content.

Trends 40

Trends Smart Phone Skills Guidelines 40

Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. ” Disclosure now has to be above the content.

Trends 40

Trends Smart Phone Skills Guidelines 40

Webbiquity SMM

MARCH 25, 2015

29 Free Ways to Promote Your Business Blog by Zude PR Blog. 29 Free Ways to Promote Your Business Blog by Zude PR Blog. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Simple—but not easy. Image credit: GreenPal. Social media?

Survey 100

Survey Blogger Influencer Engineering 100

Convince & Convert

MARCH 23, 2016

Rather, the true power comes from the trends you find by aggregating data to extract patterns. By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing. Now, you’ll get a full view of their marketing activities that are actually making an impact.

Twitter 60

Twitter How To Case Study Patterns 60

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Buffer Social

JULY 18, 2022

So, on I went and launched Prohibition PR. I started with a small personal blog discussing new social media trends and issues. I started with a small personal blog discussing new social media trends and issues. Now we’ve grown into a medium-sized PR and social media agency. I knew this would be challenging.

Social Media 87

Social Media Survey Apple Issues 87