The Realtime Report

APRIL 11, 2014

This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. One year ago, Facebook was the preferred social network for teens, listed as the most important social platform by 33% of those surveyed. Around 5,000 teens (average age: 16.4)

Social Networking 189

Social Networking Instagram Tumblr Facebook 189

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. At Tonic Design Co.,

Mobile 60

Mobile Strategy Loyalty SMS 60

Webbiquity SMM

FEBRUARY 2, 2016

The CMO Survey ). By 2019 mobile advertising will represent 72% of all US digital ad spending. The CMO Survey ). billion in 2014 — due largely to growth in native advertising — while display advertising is becoming less important. In Europe, around 77 million people now block ads—a 35% increase from 2014.

Hubspot 100

Hubspot Marketing B2B Survey 100

Buffer Social

JANUARY 25, 2018

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. Concurrent with the rise of mobile internet usage has been the rise of apps.

Mobile 111

Mobile GPS Wireless Compete 111

The Realtime Report

MARCH 25, 2014

Are you surprised that social media websites ranked so low among the industries surveyed? ACSI 2014 Website Satisfaction: Credit Unions 86. Twitter Users Log In Via Mobile, #RLTM Scoreboard Smartphones Surpass TV in Time Spent with Media. See below for a full list of the website customer satisfaction scores. Social Media 68.

Sites 177

Sites Social Media Insurance Airlines 177

Webbiquity SMM

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). billion in 2014. The CMO Survey ). Just 6% of B2B product marketers—but 17% of B2B services marketers—say they are able to quantitatively prove the impact of social media on the business. ( The CMO Survey ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. billion use social networks from a mobile device. The CMO Survey ). Then again—a recent survey found 46% of CFOs admitted to making important decisions based only on instinct. ( 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. That may have a little something to do with Twitter’s great focus on mobile…. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Twist Image

AUGUST 20, 2014

That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying. So, while marketers are using words like "content marketing," "social media" and "mobile apps," the CEO is looking for marketers to act more like. mobile app. Tags: 2014 korn ferry marketing pulse survey.

Marketing 85

Marketing Survey Advertising Mobile 85

Proactive Report

MAY 14, 2014

Most marketers agree, through survey and actual business experience, that you have to impinge on your target audience at least 7 times. 5 things to do to be a content powerhouse in 2014. Make sure your site is tablet and mobile responsive. They’re rapidly moving to mobile. Upgrade your online newsroom. This is vital.

Content 92

Content Marketing Training Notification 92

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. State of affairs: The influencer marketing landscape.

Influencer 112

Influencer Marketing Survey Campaign 112

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. According to a survey by Tomoson : Influencer marketing generates as much as $6.50 Content is evolving and so are the ways in which people consume it.

Influencer 100

Influencer Campaign Marketing Fashion 100

Ignite Social Media

JUNE 1, 2016

However, a survey found that 32.1million U.S as of June 2014. Facebook was the early adopter of social commerce with its ‘ Buy Now ’ call to action buttons that were first tested back in July 2014. Facebook users were between the ages of 25 to 34 years. Social Commerce Goes Viral. Social Customer Service is the New Norm.

Trends 60

Trends Social Media Strategy How To 60

Social Media Strategery

SEPTEMBER 3, 2015

It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. As Richard Steinberg, CEO of DriveNow at BMW said , “we used to be the provider of premium cars, and now we’re the provider of premium mobility as well as premium cars.”.

Hotels 50

Hotels Library Survey Buy 50

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. mobile app. But, I pushed on with it. I did it for you. That''s what I do. I''m a giver. and that''s not legal). advertising agency.

Data 101

Data Marketing Sentiment Advertising 101

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buffer Social

NOVEMBER 7, 2017

Here are two interesting Instagram Stories statistics reported on Techcrunch : Instagram Stories generated, on average, 35 percent more views for brands than Snapchat Stories, according to the mobile video platform, dubdub. One in five Instagram Stories posted by businesses receives a direct message reply.

Study 111

Study Instagram Hashtag Research 111

Proactive Report

JANUARY 5, 2015

It must be mobile-responsive. According to the 2014 Edelman Trust Barometer, privately-owned, small to medium-sized businesses have the edge when it comes to trust. 79% of people trust an online review as much as a personal recommendation. Consumers are forming opinions faster now than they were 12 to 24 months ago.

Reputation 40

Reputation Airlines Review System 40

Webbiquity SMM

FEBRUARY 10, 2015

And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). Consumer marketing is about mobile, B2B is about content. Experience: The Blog ). DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

The Realtime Report

MARCH 20, 2014

New data reveals that, for the first time, Americans are spending more time on mobile devices than watching TV. Millward Brown’s 2014 AdReaction study says Americans spend 151 minutes per day on their smartphones, vs. 147 minutes each day watching TV. Daily Screen Use, Per Person – Millward Brown study.

Statistics 194

Statistics Survey Mobile Study 194

Sprout Social

AUGUST 23, 2016

When is the last time you filled out a customer survey? Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. And social media is the perfect example of this shift.

Social Media 40

Social Media Avatar Social Networking Compete 40

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

SEPTEMBER 7, 2022

Make sure your site is mobile-friendly. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Start your campaign early. Work with influencers.

Strategy 104

Strategy Discount How To Retail 104

Ignite Social Media

NOVEMBER 23, 2020

eMarketer shared this report from IAB earlier this year (August 2020) that surveyed marketers on how long they planned to pause/cancel social media placements for their brands. Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience.

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

MAY 23, 2017

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. In fact, spending for online videos has gone up 114% since 2014. Did anybody say B2B is boring? Not if you look to these guys for inspiration. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Rebekah Radice

FEBRUARY 15, 2016

Here’s a few ideas: Post feedback surveys. Relationship/experience surveys. At least once per quarter, send a survey to your customers asking how their support experience has been. Customer happiness surveys. Sure, you could accomplish this on a Google Hangout, but that’s so 2014. Add to that, 3.65

Trends 114

Trends Social Media Survey Mobile 114

Writtent Blog

JUNE 10, 2013

Well, you’re in luck, because the Social Media Examiner just released their annual report, the 2013 Social Media Marketing Industry Report , and we’ve analyzed key takeaways from their survey of over 3,000 marketers that made the biggest impression. billion consumers worldwide who currently own a mobile device.

Report 100

Report Social Media Marketing Survey 100

Webbiquity SMM

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Marketing Salary Survey: Social Media Marketing by Aquent. 80% of Twitter use is on mobile devices. billion by 2014. percent just a year earlier—a 43 percent increase. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Sprout Social

OCTOBER 26, 2021

This might sound obvious, but you may be surprised by how many companies have slow, buggy application processes, or job portals that aren’t mobile-friendly. Taking a slightly different approach, Zappos turned heads with a strictly social approach to recruiting in 2014. Ensure your online presence reflects your brand. " [link].

Applications 112

Applications Cost Team LinkedIn 112

Webbiquity SMM

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? anticipate an increased budget for 2014, while just 3% foresee spending reductions. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. How does social media use differ in B2B vs. B2C companies?

Statistics 226

Statistics Social Media B2B Journal 226

Proactive Report

NOVEMBER 10, 2012

The Burson-Marstellar Digital Crisis Report showed that 79% of the 800 companies surveyed globally said they expect a major crisis within the next year. Nearly half of those surveyed said they lack even a basic form of effective online reputation monitoring. Facebook’s mobile traffic jumped 23% in the 2nd quarter of 2012.

Mobile 111

Mobile Reputation Social Graph Skills 111

Socialmedia.biz

OCTOBER 29, 2016

Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.” She was also recently named an Inman Top 100 Most Influential Leader for the second year in a row, and was one of the Top Ten Most Shared Content Marketers of 2014. Read more). Rebekah Radice.

Influencer 60

Influencer Social Media Resources HootSuite 60

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 10 Mobile Marketing Stats. 94% of CMOs plan to use mobile applications within the next 3-5 years. Over half of all mobile searches lead to a purchase.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. StumbleUpon Stats.

Statistics 190

Statistics Research Social Media B2B 190