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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas has been crowned as the ‘ most talked about ‘ brand connected to the 2014 World Cup, generating 1.59 Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas .

Campaign 176
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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data.

Data 174
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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Catch all episodes here. Episode Summary.

Data 118
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TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word

Oktopost

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Winning Sales Person of the Year in 2014 and Sales Leader of the Year in 2018, Rich is also a thought leader in social selling and has contributed to multiple blogs and podcasts on the topic. Rich Stone, VP Sales at TechTarget takes the hot seat.

Data 69
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10 Key Areas Holding Back your Social Advocacy Program

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet the Host. She joined the company in 2014 when the team was 5 people strong and has since been helping transform the way B2B organizations manage and measure social media. Want to hear more from renowned B2B marketing leaders? Episode Summary.

B2B 62
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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Writer and analyst Kevin Allocca works with YouTube trends. He tracks viral content and connects that content within the so called ‘viral planets’ of YouTube’s universe. His dissertation, Transmedia Education, was presented during the 2014 TranXmedia conference at the Hong Kong Design Institute.

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How Nokia and Volkswagen Are Embracing 360 Storytelling In New Video Campaigns

Convince & Convert

The video stars pro stunt driver and Top Gear host Tanner Foust showing the power and capabilities of the GTI while running everyday errands. Each changes the viewing experience slightly while staying within the YouTube environment. GoPro consistently does an incredible job with video content, as seen on the company’s YouTube page.

Video 152