Convince & Convert

NOVEMBER 19, 2013

To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge). Social listening is also for proactive company actions like product innovation, marketing sideways, and sales.

Trends 166

Trends Marketing Case Study Loyalty 166

Bill Hartzer

APRIL 22, 2014

I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014. Tomorrow’s SEO Today – Social Search and Beyond – As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results.

SEO 148

SEO Conference Engineering Eventful 148

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Jay is the founder of [link] and host of the Social Pros podcast. You can’t.

Statistics 142

Statistics Marketing SMS Research 142

Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Before the Patriots and Eagles square off, let’s take a look back at some great social media Super Bowl content from previous years. lowsscorinh 5_0.

Social Media 106

Social Media Insurance Eventful Hashtag 106

The Realtime Report

SEPTEMBER 9, 2014

From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Shoppers received the chance to pick up their favourite pieces and pay with social media.

Social Media 177

Social Media Retail Fashion Sports 177

The Social Media Incubator

FEBRUARY 5, 2014

5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. “As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page.

Examples 139

Examples Social Media Strategy Health Care 139

Small Business Mavericks

DECEMBER 30, 2013

If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. 1 site online, and you may know that social media traffic has been on a steady rise, as well. Other social media sites that do well in sending traffic to websites include: YouTube.

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

The Realtime Report

JULY 22, 2014

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Social Media.

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

Net-Savvy Executive

JANUARY 5, 2015

One of the nicest compliments I''ve received over the years came from a company founder who read one of my reports and said I''d summarized his company''s work better than they did. One way to tell how things are changing is to watch where the money goes, and in 2014, more money flowed to consolidation. Social media analysis'

Analysis 40

Analysis Social Media Applications Data 40

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 163

Social Media Skills UGC Sample 163

Convince & Convert

DECEMBER 28, 2014

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers.

Social Media 167

Social Media Skills Training Software 167

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,

Template 111

Template Templates Social Media Strategy 111

Writtent Blog

FEBRUARY 12, 2014

57% of marketers report custom content is their top marketing priority for 2014. The most common content marketing tactic is social media, used by 87% of marketers. The average B2B marketer engages in content promotion on 6 social media platforms. 58% of B2B marketers will spend more on content in 2014.

Content 110

Content B2B Hubspot Marketing 110

Ari Herzog

JANUARY 5, 2014

With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that?

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Socialmedia.biz

OCTOBER 7, 2016

Social media is your best friend. Increasingly, today’s marketers working with startups or small businesses with bare-bones budgets point to social media because it basically amounts to an enormous base of potential leads. Social media can do that! The competition goes social. Amazing, no?

Social Media 126

Social Media Startup Creative Commons Survey 126

Oktopost

SEPTEMBER 22, 2022

Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Watch the recording: Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today: We’re on Apple Podcasts.

Data 174

Data Engagement Hubspot B2B 174

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. 4 Experts on What It Takes to Be an Amazing Social Pro.

Social Media 149

Social Media Strategy Apple Analytics 149

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so. His secret?

Organization 108

Organization Flipboard Social Media Company 108

The Realtime Report

MARCH 25, 2014

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Social Media 68.

Sites 177

Sites Social Media Insurance Airlines 177

Idaconcpts

JANUARY 17, 2014

As a freelance marketer specialized in the digital space, I get asked almost on a daily basis about whether or not a business should get into social media. Heck, even some companies have to invest in a Business Phone System to be able to handle all client calls! John Gullickson (@ShortSalesLV) January 16, 2014. .

Questions 153

Questions Social Media Hotels System 153

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

FEBRUARY 13, 2014

With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution. The challenge? Molson Canadian’s Beer Fridge Uses Passport. Read the whole entry. »

Apparel 129

Apparel Social Media Company Examples 129

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Data 118

Data Engagement Hubspot B2B 118

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media.

Activities 100

Activities Social Media Film Mobile 100

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Oktopost

SEPTEMBER 8, 2022

But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Ask questions about the data that focus on company objectives. Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

Engagement 131

Engagement Training Apple Conference 131

Convince & Convert

JANUARY 23, 2014

From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? Have you seen any creative uses of brands leveraging selfies in social media creative?

Examples 162

Examples Social Media Content Film 162

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Image from Bigstock.com. Improvisation.

Skills 166

Skills Social Media Patterns Class 166

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US.

Social Media 107

Social Media Survey Startup Reputation 107

Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. She’s been studying this for five years now and she shared the 2014 stats for Inc. 500 social media use in an SNCR webinar today. 500 and then random interviews with executive at companies on the list to get more in-depth data.

Company 40

Company Social Media Study Template 40

Writtent Blog

MAY 7, 2014

We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Depending on the industry, mentioning the names of clients, brands, and certifications associated with your business can establish trust and give your company a credibility boost.

SEO 110

SEO Engineering Guidelines Industry 110

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. billion in 2019.

Social Media 108

Social Media How To Metrics ROI 108

Twist Image

AUGUST 1, 2014

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. So many companies collect email addresses and (basically) spam everyone the same way. social media.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 110

B2B Social Media Marketing Survey 110