Small Business Mavericks

AUGUST 27, 2014

Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. . Always include the search partner network when starting a new AdWords campaign.

Adwords 121

Adwords Campaign Tips CPC 121

Devumi

DECEMBER 24, 2014

The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. Let’s take a look at the best holiday ads of 2014 and remember that today is about more than commercials. 1 DAY ONLY!

Hashtag 84

Hashtag YouTube Campaign Twitter 84

Firebelly

NOVEMBER 29, 2013

Be sure to share pics of great moustaches you find on the Internet to keep people interested during your campaign. We’ve covered tracking your moustache in the past, but tracking doesn’t do a lot of good unless you are analyzing and refining your strategy based on the data.

Tips 151

Tips Campaign Sites Strategy 151

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. What can you learn from a megastar’s Instagram teaser campaign? The best strategy is to map out your year and understand which initiatives deserve above and beyond support.

Campaign 167

Campaign Instagram Case Study Upcoming 167

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective.

Influencer 100

Influencer Campaign Marketing Fashion 100

Kikolani

JUNE 18, 2013

This week, Jason Hines , my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. Spots in a 2014 Photography Workshop. Press Releases.

Strategy 139

Strategy Film Marketing Press Release 139

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. Social media, SEO performance, opportunities for partnerships with other companies—everything within Rob’s marketing strategy connects and works together to move the company forward. Click the play button to listen here: ">[link].

Social Media 151

Social Media Strategy Apple Analytics 151

Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Creating a content plan.

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Hashtag Campaign Brands Retail 100

Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. We can all use that knowledge to better our own video marketing campaigns in 2015. Their most viewed video of the year was published in January of 2014. GoPro – Their subscription numbers are great at 2.5

YouTube 60

YouTube Brands Sports Video 60

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. If it connects with your digital strategy, then it will work. Strategy: Authenticity and Fight Counterfeiters. Strategy: Robust consumer experience for data mining. Holistic digital Strategy.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Convince & Convert

JANUARY 29, 2015

Enter the, “Your Year With Nike” campaign. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess. The strategy behind the videos is two-fold.

Campaign 60

Campaign Case Study Film Training 60

Writtent Blog

DECEMBER 22, 2013

Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. For a sneak peek into how we approach our keyword research process from start to finish at Writtent, I recommend Keyword Strategy the Right Way. Here’s How to Do it. The WordPress App.

Tools 111

Tools Content Marketing WordPress 111

Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We also asked how they manage different audience personas, where sales sits in their social strategy, and what their most surprisingly successful piece of social content was. The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Nine Steps of a Social Media Strategy. Before you build a social media campaign, you need a strategy.

Social Media 69

Social Media Press Release Class Course 69

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

The Realtime Report

SEPTEMBER 9, 2014

Coming soon: the @YesSirMen social barber shop [link] Pay with a tweet from 18th-20th Sept #W1 pic.twitter.com/qMAfnlB4Js — LondonPopups (@LondonPopups) September 9, 2014 Other brands have already explored the concept of the Social Media Pop-up. Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail'

Social Media 177

Social Media Retail Fashion Sports 177

Convince & Convert

MAY 15, 2014

If you nurture the engagement you receive as well as asking for it, by add those people into circles, answering comments, and making the experience about them, you will have set yourself up well for future posts and campaigns. You just need to turn up your strategy and invest in communities.

Communities 167

Communities Google Notification Project 167

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies. Today’s strategies are no longer reliant on rules. User-Generated Content.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Mindjumpers

APRIL 25, 2014

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. While real-time marketing ads seem to be conceived in the heat of the moment, reality is that they are often well thought out campaigns planned ahead of time. Where’s Social Media Going in 2014?

Engagement 203

Engagement Tumblr Activities Communities 203

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Problogger Training Event 2014: The Wrap via Style and Shenannigans. The top 9 things I learnt at PBevent 2014 via Working Women Australia. Image by WonderWebby.

Eventful 47

Eventful Blogosphere Conference Blogger 47

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Sungard’s strategy worked. Make It Unique.

Campaign 60

Campaign List Tips Embedding 60

Unmetric

AUGUST 2, 2019

What is their social strategy on Instagram? The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth.

Instagram 155

Instagram Brands Fashion Sports 155

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Campaigns optimized for engagement may cost more to run. You should also be asking whether you still need to run campaigns for engagement in this new environment.

Instagram 91

Instagram Metrics Influencer Campaign 91

Social Media Strategies Summit

OCTOBER 21, 2021

Wherever he posts, Scudamore’s social presence is universally upbeat, offering personal insights, strategies, and motivational messages that have played a part in his business success. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Ari Herzog

FEBRUARY 18, 2014

— Scott Gulbransen (@kcgully) February 19, 2014. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. — Susan Beebe (@susanbeebe) February 19, 2014. — Lewis Bertolucci (@Lewis502) February 19, 2014. — Vala Afshar (@ValaAfshar) February 19, 2014.

ROI 154

ROI Social Media Syndication Collaboration 154

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So how do you incorporate live video streaming to your social strategy? as of June 2014. Live Video Streaming to Take Over.

Trends 60

Trends Social Media Strategy How To 60

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Janet Fouts

JULY 7, 2014

.” — Josh William Evans (@JoshEvans_) July 1, 2014. CLIT Fest Austin (@CLITFestAustin) February 26, 2014. Claire OT (@claireOT) July 3, 2014. SciFriLive — Science Friday (@scifri) July 4, 2014. audi #wantanR8 pic.twitter.com/qkUik9N3nS — Audi Tulsa (@AudiTulsa) April 24, 2014. BET (@BET) July 7, 2014.

Hashtag 156

Hashtag Proposal Open Source Twitter 156

Small Business Mavericks

DECEMBER 4, 2014

2014′s Holiday Shopping Kickoff. Instead of jostling shoulders with that crowd of fishermen-marketers right at the edge of the water, it looks like the effective strategies are more remote, in the form of targeted e-mails and mobile marketing. What’s Your Strategy Going To Be?

Mobile 98

Mobile Banking Overview Small Business 98

Bill Hartzer

DECEMBER 16, 2013

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. With a more open platform there may be a tendency to waffle on campaign literature, but this excess content can quickly bore an audience. Pitch perfect. Make it work for you.

SMS 97

SMS Strategy Wireless Mobile 97

Sprout Social

FEBRUARY 25, 2021

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. — Adrian Molina (@theadrianmolina) January 22, 2014. It's marketing, communications strategy, and subject matter knowledge.

Social Media Management 120

Social Media Management Marketing Collaboration Skills 120

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. 1. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. .

Trends 37

Trends Content Marketing Press Release 37

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Approach your strategy with an audience-first mindset. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know.

How To 125

How To Social Media Management Metrics Team 125

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5%

Engagement 106

Engagement Nielsen Delicious Campaign 106

yMarketingMatters

JUNE 4, 2013

Mobile users are primed to outpace desktop users by 2014. As you create your marketing campaigns, be sure a clear and concise theme ties all of your channels together. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay. This has critical implications for business.

Trends 277

Trends Smart Phone Marketing Mobile 277