Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. 6 of the Best B2B Brands on Social Media Now.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Writtent Blog

JULY 10, 2013

Mobile devices will account for 25% of global internet traffic by 2014. Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services. Source: Edison Research ). Source: Pew Research Center ). Source: Pew Research Center ). Source: Pew Research Center ).

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Statistics Mobile comScore Marketing 108

Writtent Blog

MAY 20, 2014

If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. Social Media Reigns King. Image source.

Trends 95

Trends Content Marketing Curation 95

Convince & Convert

NOVEMBER 17, 2015

According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour.

Nielsen 60

Nielsen Authentication Price B2B 60

Writtent Blog

NOVEMBER 1, 2013

It’s pretty hard to effectively create content for certain B2B brands, and GE has long been a leader in figuring out new and innovative ways to spice up their content. Perhaps all you need to put an exciting twist on your B2B brand is to incorporate vampires, werewolves, or some other trending monster.

News 65

News Marketing B2B Study 65

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Don’t believe us? Not bad for a year’s work, right?

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Statistics Social Media LinkedIn Instagram 40

Convince & Convert

APRIL 13, 2015

.” Bonus: As promised in the episode, here is the SlideShare about reliable vs. unreliable reach from my closing keynote speech at the Social Fresh Conference in 2014. Social Pros Podcast b2b marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros thought leadership'

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Proposal Consultant Insurance B2B 60

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. billion, more than double that of 2014.[ii]. iv] Accenture Research, 2017 Source: [link]. [v]

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Did anybody say B2B is boring? Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

SalesChoice

OCTOBER 4, 2016

However, advanced research is underway in many leading companies around the world. This is a research project that we will want to watch in the Cognitive Technologies evolution. SalesChoice , our company, has primarily been researching and applying Machine Learning AI Methods in our software.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs.

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Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda.

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LinkedIn Marketing B2B Groups 100

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

MAY 26, 2021

LinkedIn first introduced the concept of the SSI back in 2014. Plus, a lot of those users are using social platforms for brand research. Now, consider the numbers: 200 million Instagram users visit a profile at least once a day and 81% of Instagram users are researching products and services on the platform. That’s a 13.2%

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. do that for me?”

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Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Pew Research Center ). WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

AUGUST 11, 2015

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). 81% of B2B marketers use Facebook to distribute content. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Pam Moore

DECEMBER 11, 2016

We must do our research and not only understand who our our audience is, but also know exactly what their needs are and how we can help them solve their most simple and even biggest life or business problems. 70% of B2B marketers plan to create more content in 2017 compared to 2016. This is up from 808 words in 2014.

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Template Templates Content NewsCred 167

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. .”

Statistics 190

Statistics Research Social Media B2B 190

Buzz Marketing for Technology

MARCH 13, 2014

According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. Meanwhile, a new study released by IBM in 2014 reveals that brands stand to lose $83 billion due to poor customer experiences.

ROI 272

ROI Data Analysis Conversation 272

Webbiquity SMM

DECEMBER 17, 2013

” Probably more useful in consumer than B2B marketing, but worth considering regardless. ” Prolific as well as adept, Heidi frequently writes highly bookmark-worthy posts filled with the latest research and trends along with actionable guidance. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

DECEMBER 12, 2013

While I’m getting tired of the saying, ‘go big or go home,’ there’s something to be said for the willingness to make an audacious claim online, if you have research, experience, or a well reasoned opinion to back it up.” ” 5 Back-to-Basics Principles for B2B Storytelling by velocidi.

Tips 195

Tips Content Marketing B2B 195

Webbiquity SMM

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 54% of responding companies spent less than $1 million per annum on digital marketing in 2014.

Marketing 100

Marketing Statistics Skills Compete 100

Writtent Blog

DECEMBER 8, 2014

LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective.

Strategy 111

Strategy Content Marketing B2B 111

SalesChoice

JUNE 6, 2017

When we speak to Chief Revenue Officers or SVP’s of Sales worldwide, their confidence in achieving their sales revenue targets is currently at an all time low of 14% confidence levels, further validated by Accenture & CSO Insights Research. Performance levels can increase when the middle tier of sales professionals is optimized.

Patterns 20

Patterns Analytics GPS eBook 20

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. A B2B digital agency, for example, might not benefit from Instagram ads or even right-hand column ads. Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Which type of ads should you buy?

Facebook 153

Facebook Feed Feedly News 153

Convince & Convert

MAY 20, 2014

We then filtered for the top 100 pages based on Average Engagement Rate per Day (Total Engagement/Fans/Days in period) for the period of April 15 through May 14, 2014. Several B2B FB pages like Kim Garst’s Boom! For this experiment we first eliminated any page with fewer than 5,000 fans.

Data 164

Data Facebook Retail Fashion 164

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). e-Strategy Trends ).

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Statistics Social Media B2B Journal 226

Webbiquity SMM

OCTOBER 8, 2013

We’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. Can social media help shorten b2b sales cycles? Social Media Marketing Guides, Strategies and Tactics.

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Social Media ROI B2B Marketing 207

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months. Social PR Strategies and Tactics. The world has changed.

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Press Release Nielsen Blogger SEO 217

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Pew Research ). Pew Research ). Pew Research ). Pew Research ). Internet users have average of 5.54

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). Image credit: B2B PR Sense Blog. B2B PR Sense Blog ). On a company level, 83% of the Fortune 500 had a Twitter presence in 2014, up from 77% the year before. Unfortunately, strategy and measurement are cited as the top two challenges faced by social media marketers. 68% just want the facts. (

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Social Media Marketing Statistics Tumblr 80