Remove 2014 Remove Advertising Remove Industry Remove Influencer
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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Personal and Human.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group. Image Credit: Robert Rose. iMedia Connection ).

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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Study: Social Media is Not a Trusted Media Source for PR Pros

Convince & Convert

Facebook is also the most-used paid platform for PR’s counterpart — marketing — as 90 percent of respondents said they use Facebook ads in Social Media Examiner’s 2014 Industry Report. Platforms like Cision’s Content Marketing Suite offer native advertising that delivers content to readers based on their viewing history.

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This Week in Social Media – 4/3/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. More on content marketing: Writing sucks, and it’s hard.

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How to Run a Twitter Contest that Succeeds & Finds More Twitter Followers

Devumi

Ask for retweets as part of the promotion, use a hashtag specific to the contest, and speak with some viral influencers to get their help reaching a wider audience. Off-Twitter contests are best run alongside other social media platforms and contest advertisement strategies. — Bebe Rexha (@BebeRexha) September 23, 2014.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

billion industry. According to a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in news feed is increasing at a faster rate than people’s ability to consume it.” Those “influencers” you’re always trying to reach? It’s become overwhelming. Paid sponsorships.