Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

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Devumi

JANUARY 28, 2015

This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Having options for your fans to stay engaged is going to be your key for 2015. This keeps complaints and negativity off your main account where you share engaging content.

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Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. We can all use that knowledge to better our own video marketing campaigns in 2015. Their most viewed video of the year was published in January of 2014. GoPro – Their subscription numbers are great at 2.5

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Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. Plus, you can ‘shut the doors’ on a public community in order to increase engagement even more.

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Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. Algorithms prioritize engagement. Low organic reach and referral traffic.

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Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. — Pete Zaroll (@totinos) May 4, 2015. — LEGO (@LEGO_Group) May 4, 2015. — JOLLY RANCHER (@Jolly_Rancher) May 4, 2015. — Pirate's Booty (@piratesbooty) September 19, 2014.

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Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. 24 hours is the maximum amount of time it will stay live, through “Stories”.

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Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. It’s my primary targeting method these days.

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Buffer Social

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

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Ignite Social Media

FEBRUARY 1, 2018

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. Esurance Sweepstakes. lowsscorinh 5_0.

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Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

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Jon Loomer

JANUARY 21, 2018

I wrote a rant back in 2014 that would apply equally today (seriously, read it). 21, 2014: Showing more from friends. 10, 2014: Cleaning up spam. May 27, 2014: More control over sharing from apps. 25, 2014: Stop with the click-bait. 14, 2014: Enough of the overly promotional stuff. 20, 2015: No more hoaxes.

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yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

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Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

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The Realtime Report

DECEMBER 19, 2013

And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26 According to eMarketer, digital accounts for nearly 45% of total media ad spending in the UK (this figure is predicted to pass 50% by 2015.) Mobile ad spend for 2013 will total over £1 billion (around $1.89 billion) in the UK. of digital ad spending.

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yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Smartphone App in 2015. is now being rolled out into the rest of the world.

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Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. User Engagement Stays Steady.

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Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. 24 hours is the maximum amount of time it will stay live, through “Stories”.

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Buffer Social

DECEMBER 1, 2023

  You will not only build closer connections with your team members by engaging in their work, but you will also gain a deeper understanding of the intricacies of Buffer.  Juliet Chen, Senior Customer Advocate 📍Started at Buffer in November 2015 as a Customer Hero 🌎 Location: London, U.K.  ” 6.

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Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

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Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.

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Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. In 2015, Chevrolet created an emoji-only press release. They have become a language of their own. What Emojis Mean for Marketers.

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The Realtime Report

NOVEMBER 1, 2017

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web.

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Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. He saw potential for MarketingProfs in Google Plus, so he threw his hat in that ring and quickly found a very engaged audience. If you’re a Social Pro who possesses these abilities, you will be in high demand in 2015 and beyond.

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Jon Loomer

FEBRUARY 3, 2017

In April of 2014, they took aim at pages that ask for comments, likes and shares. If you’ve engaged with something recently, you’re more likely to see something from that source again. If a friend engages with something recently, you also may then see it. Categorize pages that post spam or try to game the news feed.

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Jason Yormark

APRIL 20, 2016

From comScore’s “2015 U.S. Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. While desktop searching is averaging a -1% decline, smartphone and table search growth have grown 17% and 28% respectively (Year-over-year search growth, by device.

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Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). 70% of Facebook users engage with the site daily—and 45% do so several times a day. ( Infinit Datum ).

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Convince & Convert

JANUARY 29, 2015

In the videos, the content each user sees is created from their personal Nike+ activity from 2014, plus their location and the typical weather there. The videos were sent to the 100,000 of the most activate Nike+ users to celebrate a strong 2014, while inspiring those people to work toward an even better 2015.

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Jason Yormark

APRIL 20, 2016

From comScore’s “2015 U.S. Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. While desktop searching is averaging a -1% decline, smartphone and table search growth have grown 17% and 28% respectively (Year-over-year search growth, by device.

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Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Valeria Maltoni reviews Vision Critical’s 2014 report. If you’re in the U.S., What’s the point of measurement , exactly? 5 Measurements for PR ROI.

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Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

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Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. Most viral April Fools videos of 2014. , dust it off along with the rest of your spring cleaning. Here are some ideas on “buzz marketing” (I know, I know). Why: Natasha Smith published this post in January of this year. Why: Because The Day is coming up!

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Socialmedia.biz

FEBRUARY 11, 2019

According to experiential cognitive processing , people are more likely to engage with content that’s relatable and appeals to their emotional quotient. In 2015, Maurice Lineman and his colleagues set out to analyze compare the search volume for both global warming and climate change and how they increased/decreased over time.

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Waxing UnLyrical

APRIL 13, 2015

” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. Why: “In 2015, consumer expectations are going to continue to rise.

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Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. Take for instance the Nigerian 2015 elections; Nigerians needed a change and we along with social media influencers, utilized the one tool that we could all use irrespective of class or social status to get it; the tool was social media. A number that is estimated to almost double in the next five years.

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Hootsuite

FEBRUARY 24, 2020

Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. A post shared by Doe Deere (@doedeere) on May 17, 2015 at 9:05am PDT. Here are a bunch of tips for creating engaging visual content.

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Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Engagement Statistics. Don’t believe us?

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