Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. We can all use that knowledge to better our own video marketing campaigns in 2015. Their most viewed video of the year was published in January of 2014. GoPro – Their subscription numbers are great at 2.5

YouTube 60

YouTube Brands Sports Video 60

Buffer Social

FEBRUARY 16, 2017

Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below! Engagement. 4) Video views on Twitter grew 220X from December 2014 to December 2015 ( Twitter , 2015). 18) Videos up to 2 minutes long get the most engagement ( Wistia , 2016).

Social Media 111

Social Media Video Strategy Statistics 111

Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

Engagement 109

Engagement Social Media Class Loyalty 109

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. 24 hours is the maximum amount of time it will stay live, through “Stories”.

Authentication 0

Authentication SMS Influencer Advertising 0

yMarketingMatters

FEBRUARY 28, 2016

Consumers Are Mobile. Google considers activities such as social engagement, comments, and website visits to be ranking factors. more engagement than those without images. Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012. Consumers Are Social.

Social Media 100

Social Media Marketing Mobile B2B 100

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. The primary driver behind the internet’s appification has been the mobile revolution.

Mobile 111

Mobile GPS Wireless Compete 111

yMarketingMatters

SEPTEMBER 23, 2016

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Buffer Social

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Price 70

Price Buy Insurance Cost 70

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Smartphone App in 2015. is now being rolled out into the rest of the world.

Social Media 100

Social Media URL iPhone iPad 100

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.

Advertising 112

Advertising Social Media List Statistics 112

Jon Loomer

DECEMBER 27, 2021

It was a huge part of my business in 2013 to 2015. While I haven’t yet regained the heights the show hit in 2013 and 2014, the progress is noticeable and exciting. It’s mobile-only and US-only, so we’re just scratching the surface. One targets mobile users on an iOS device. The concept is pretty simple.

Apple 188

Apple Hosting Publishing Mobile 188

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. 24 hours is the maximum amount of time it will stay live, through “Stories”.

Authentication 100

Authentication SMS Influencer Advertising 100

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

Social Media 84

Social Media Trends Community building Hosting 84

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). 70% of Facebook users engage with the site daily—and 45% do so several times a day. ( Infinit Datum ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. In 2015, Chevrolet created an emoji-only press release. They have become a language of their own. What Emojis Mean for Marketers.

Tips 122

Tips Marketing Press Release Influencer 122

Hootsuite

DECEMBER 17, 2019

YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. This number has increased 40% in the five years between 2014 and 2019. Over 70% of YouTube views are on mobile. Source: Statista. Source: Pew Research Center.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Writtent Blog

JULY 6, 2016

In 2014, the average online conversion rate amounted to 2.95%. 62% of B2B marketers work on their mobile-optimized blog, in comparison to 51% of B2C marketers. 54% of marketers in 2016 have a mobile-optimized blog, which is apparently different from 2015 (50%) and 2014 (43%). Image Credit: MarketingCharts.

Strategy 83

Strategy Hubspot B2B Blogger 83

Unmetric

SEPTEMBER 10, 2019

Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. So what are brands offering to keep their audience engaged? Chanel added an average of 5,088 new followers every day since 2014.

Brands 123

Brands Twitter Fashion Ensembli 123

Buffer Social

JANUARY 25, 2018

Social media is going mobile. User-generated content can help drive reach and engagement. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. Social media is going mobile. Snapchat: Snapchat only has a mobile app and no web application yet.

Social Media 111

Social Media Trends Report Survey 111

Socialmedia.biz

FEBRUARY 11, 2019

According to experiential cognitive processing , people are more likely to engage with content that’s relatable and appeals to their emotional quotient. In 2015, Maurice Lineman and his colleagues set out to analyze compare the search volume for both global warming and climate change and how they increased/decreased over time.

Social Media 88

Social Media Sentiment Analysis Study 88

Pixlee

JANUARY 12, 2021

According to Brafton , 20% of mobile queries were done through the spoken word as of last year. Only the top three results are so far displayed in mobile voice searches, so don’t be surprised if less is displayed in 2021. Content with high social engagement levels performs better in voice search results. Rise of Voice Search.

SEO 67

SEO Trends Marketing Mobile 67

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Engagement Statistics. Don’t believe us?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

JANUARY 15, 2015

Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels. Video, jonka BBC News (@bbcnews) julkaisi Tammi 12, 2015 at 4:21 PST.

News 60

News Social Media Tumblr Case Study 60

Convince & Convert

FEBRUARY 12, 2015

According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.” However, when we asked channel marketers the same question in our 2015 State of Marketing report , we got very different answers.

Metrics 60

Metrics Marketing ROI Mobile 60

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Marketing Survey Metrics 100

Ignite Social Media

OCTOBER 19, 2016

These are not separate posts – the engagement metrics (likes, comments, shares) are rolled up into the main post. You will receive notifications for location based occurrences such as reviews or engagement on a location specific post. You can publish posts from the main Page to all location Pages. Are there search benefits?

Brands 60

Brands Facebook Aggregator Metrics 60

Webbiquity SMM

FEBRUARY 16, 2016

Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. billion in 2014. Mobile email is still more of a consumer thing. The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 Social media has shifted how your company interacts and engages with prospective buyers and customers. According to Cisco , your employees have 10 times more followers than your company and 8 times the engagement you do.

Trends 114

Trends Social Media Survey Mobile 114

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. In 2015, Chevrolet created an emoji-only press release. They have become a language of their own. What Emojis Mean for Marketers.

Tips 60

Tips Marketing Press Release Influencer 60

Ignite Social Media

JUNE 1, 2016

Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. If the brand does not post something new for days or even weeks on Facebook, the engagement is much higher on Facebook than Twitter (even though it posts regularly on Twitter). as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Social Media Strategery

SEPTEMBER 3, 2015

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer. . It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. BMW, the ultimate driving machine, is now trying to become the ultimate carsharing service.

Hotels 50

Hotels Library Survey Buy 50

The Social Media Hat

MAY 21, 2016

Prominent influencers have been developing weekly shows and dedicated followings on the network, just as we saw with Google Hangouts On Air throughout 2013 and 2014. In March of 2015, Meerkat exploded onto the scene thanks to influential exposure at SXSW. So what happened? What's All The Fuss? That new app? Scheduling Blabs.

Social Networking 113

Social Networking YouTube Platform Hosting 113

Waxing UnLyrical

AUGUST 7, 2015

An “engaged” blog was one that drew a lot of attention, comments, back links, etc. in July 2014: 61 comments. How to get off your ass and start blogging , August 2015: 5 comments. What does this mean for your content? So when you’d research bloggers for outreach, that was a huge factor.

Content 100

Content Metrics Lurker System 100

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. Caption length doesn’t affect engagement. To engage them, you have to create similar high-quality images and videos. Later posts do not decline in engagement. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Socialmedia.biz

OCTOBER 29, 2016

Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.” She was also recently named an Inman Top 100 Most Influential Leader for the second year in a row, and was one of the Top Ten Most Shared Content Marketers of 2014. Read more). Rebekah Radice.

Influencer 60

Influencer Social Media Resources HootSuite 60

Webbiquity SMM

FEBRUARY 10, 2015

What type of posts generate the most engagement on Facebook? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50