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Social Media Roundup: Super Bowls Past

Ignite Social Media

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day.

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Instagram Introduces New Business Profiles

yMarketingMatters

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

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Social Media Updates January

yMarketingMatters

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Smartphone App in 2015. is now being rolled out into the rest of the world.

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The Importance of Local Activation on Social Media: West Africa/Nigeria

Mindjumpers

million users it had in 2014. Take for instance the Nigerian 2015 elections; Nigerians needed a change and we along with social media influencers, utilized the one tool that we could all use irrespective of class or social status to get it; the tool was social media. The hashtag #thingsilongthroat trended for several days in Nigeria.

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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. A post shared by Doe Deere (@doedeere) on May 17, 2015 at 9:05am PDT. Here are a bunch of tips for creating engaging visual content.

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How to Win Instagram with Six Simple Tests

Convince & Convert

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. our content engagement spikes then dies off until just after lunch time, 12:00–2:30.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

According to experiential cognitive processing , people are more likely to engage with content that’s relatable and appeals to their emotional quotient. In 2015, Maurice Lineman and his colleagues set out to analyze compare the search volume for both global warming and climate change and how they increased/decreased over time.