Social Media Marketing

MAY 1, 2013

Content Altimeter has a new report: Organizing for Content , which looks at models to incorporate content strategy and content marketing within your business. Some brands are breaking this rule - but are doing so in creative and engaging ways and talking about what they do, not what they sell. Image credit: teresia (Flickr).

Social Media 167

Social Media Tumblr Mobile Automotive 167

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. Real-Time Media Strategy. Get intel and get a strategy in place so you can achieve results. A Converged Media Content Strategy.

Mobile 111

Mobile Reputation Social Graph Skills 111

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. While the News Feed has been experiencing growing pains, a new format has arisen: Stories. ” The rise of Stories.

Feed 111

Feed Feedly News Facebook 111

Proactive Report

JULY 4, 2014

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Let’s look at what makes content show up in a News Feed. Ah, that ever-elusive engagement.

Feed 90

Feed Feedly News Facebook 90

Buffer Social

OCTOBER 17, 2017

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Jon Loomer

DECEMBER 27, 2021

I’m currently dedicated to a comprehensive strategy to grow my podcast, The Pubcast with Jon Loomer. I want to share the steps I’m taking to grow it so that you may be able to apply some of my strategies as your own. It was a huge part of my business in 2013 to 2015. Publishing Strategy.

Apple 186

Apple Hosting Publishing Mobile 186

Buffer Social

JUNE 6, 2018

Social media is as much about engagement with other people as it is about sharing content. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. In 2017, Buzzsumo analyzed 880 million Facebook posts and uncovered a sharp decline in engagements.

Social Media 111

Social Media Engagement Marketing How To 111

Ignite Social Media

APRIL 22, 2021

We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and that YouTube would now fit more comfortably into the TV, film and video services. Community Tab.

YouTube 154

YouTube Social Media Notification Film 154

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. Wendy’s created the RTM event but it quickly ballooned beyond the confines of Wendy’s news feed and their followers.

Strategy 125

Strategy B2B Marketing Conference 125

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the first year, this strategy helped our account grow by almost 400% – 4,250 to 21,000 followers.

Instagram 64

Instagram Strategy How To Feed 64

Hootsuite

OCTOBER 29, 2019

Tweets that include visual content are three times more likely to get engagement. Make visuals part of your social media strategy. Great visuals are only as good as the social strategy that supports them. Every visual strategy should include: Audience research. How to Use Instagram Live to Grow and Engage Your Followers.

Social Media 110

Social Media Engagement Tips Content 110

Buffer Social

MAY 31, 2017

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Hootsuite

APRIL 6, 2023

Apparently, A LOT of people (like 45 million unique viewers by 2013 ) love watching live-streamed video games. Vine reshapes the way we view video (2013) Vine launched in 2013, but not before Twitter bought the video-sharing app for $30 billion. Amazon saw the spike and quickly scooped Twitch up. Try it free today.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Your Escape From 9 to 5

JULY 1, 2022

This decline has been visible from late 2013. According to Ogilvy, organic reach has declined to 6%, a drop of 49% since October 2013. Avoid overcrowding of content on news feed due to limited space and the amount of new content. How Facebook Decides What to Show in Your News Feed? Infographic credit: Quicksprout.com.

Organization 40

Organization How To Feed Feedly 40

yMarketingMatters

FEBRUARY 10, 2014

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing: 86% of marketers stated that social media is important for their business. T his is a game changer for businesses engaging in marketing, sales, customer service and other business activities. Integrate! .

Social Media 279

Social Media Mobile YouTube Social Networking 279

Hootsuite

AUGUST 23, 2023

If you want to build a strong audience on this platform, you’re going to need a Facebook hashtag strategy. Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. In this section, you can review the performance of your hashtagged posts to see if your strategy has had an impact.

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Social Media Marketing

APRIL 3, 2013

Typically reserved to the right column, Facebook just announced that these targeted ads will now come to the News Feed. Putting all of this together is hard work, but here are Three Brands that Used Data to Transform Their Media Strategies and The Marketer's Guide to Creating Data-Based Content.

Social Media 160

Social Media Flipboard Storify Reddit 160

Unmetric

AUGUST 2, 2019

So what are they offering to keep their audience engaged? What is their social strategy on Instagram? The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. Launched in 2013, Huda Beauty has seen consistent growth on Instagram. Gucci – 35.6

Instagram 155

Instagram Brands Fashion Sports 155

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. All three of these issues are avoidable with proper strategy.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Mindjumpers

MARCH 7, 2013

The key is to catch the specific news that people talk about when standing by the digital water cooler that is the Facebook news feed. The number of fans and engagement are not business objectives; they can merely be tools to leverage business objectives. Localization is pointed out to be one of the biggest trends in 2013.

How To 249

How To System Skills Loyalty 249

Likeable

APRIL 23, 2019

In 2013, Snapchat launched Stories and forever changed the way social media users would create and consume content. In 2018, its then-Chief Product Officer Chris Cox announced, “The stories format is on a path to surpass feeds as the primary way people share stuff with their friends sometime next year.” We’d say yes.

Social Media 87

Social Media Authentication Feed Feedly 87

The Social Media Incubator

SEPTEMBER 13, 2013

A key in being successful in your social media strategy relies on connecting and engaging with your audience. It has become a lot easier for users to stop following or getting updates in their news feeds once they are no longer interested. CEL PR (@PRoutloud) September 11, 2013. Notes [link]. —

Social Media 119

Social Media Engagement Eventful Strategy 119

Hootsuite

FEBRUARY 24, 2021

There’s so many roles squished into one that it can be really tough,” says Nick Martin, Hootsuite’s global social engagement specialist. Align your social media strategy with business objectives, track performance metrics, and prove your return on investment. Facebook reportedly offered $3 billion to acquire Snapchat in 2013.

Questions 141

Questions Social Media HootSuite Marketing 141

Hootsuite

APRIL 7, 2022

But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. They live in your feed, under a dedicated tab: Reels offer more sophisticated editing options than Stories: you can edit clips together, adjust the layout, or add AR effects.

Platform 142

Platform Social Media Reddit Hosting 142

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Engaging Customers. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

AUGUST 22, 2023

But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. There’s a limit to how effective your Instagram can be if you’re posting content randomly without a specific strategy in mind, or if you’re not thinking ahead. 1 Social Media Tool Create.

Instagram 65

Instagram HootSuite Hubspot Marketing 65

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. One study found that if you want higher engagement, 2 to 5 minutes was the range to aim for.

Video 125

Video Social Media Study Instagram 125

Ignite Social Media

MAY 4, 2020

A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. Since then, Instagram Stories has launched a slew of creative tools and interactive features that keep users engaged and posting. This content also takes prime real estate on your profile just above your feed posts.

Social Media 121

Social Media Brands Content Real Estate 121

Kikolani

MAY 24, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Blogging / Content. Enjoy your blogging! Content marketing metrics is about measuring the results.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

The Realtime Report

AUGUST 29, 2012

.” The report lays out the method behind Ben & Jerry’s engagement with audiences across its social media platforms, leading with more than 4 million fans on Facebook. A huge helping of personality, a serving of attitude and a strategy that’s far more simple than it may first appear. A key ingredient? One example?

Sample 180

Sample Samples Case Study Hotels 180

Convince & Convert

OCTOBER 29, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. ” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content. Listen Now.

Committee 139

Committee Aggregator Social Media Film 139

Later

JULY 24, 2020

In fact, Snapchat only introduced stories in 2013 — and it’s unlikely that anyone could have predicted just how successful the 24-hour, mobile-friendly, ephemeral format would become. A study by Fohr and Later found that influencers shared 18% less feed posts from 2016 to 2019. . But this wasn’t always the case.

Instagram 85

Instagram Authentication Features Mobile 85

Josh S Peters

FEBRUARY 22, 2013

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy. Social Media Strategy in Times of Tragedy.

Statistics 159

Statistics ROI API Analysis 159

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Today, in 2018, that number is very likely to be smaller than six percent.

Organization 108

Organization Flipboard Social Media Company 108

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy.

Hashtag 145

Hashtag Instagram How To HootSuite 145

Ignite Social Media

MAY 22, 2017

Stories have been a core piece of the Snapchat platform since it came on the scene in October of 2013. The platform continues to add new features , like looping videos, a magic eraser and A/R emojis, to try to keep the audience engaged. Snapchat Stories. Snapchat was the original creator of ‘Stories’. Instagram Stories.

Review 121

Review Instagram Real Estate Facebook 121

Sprout Social

MAY 21, 2019

Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. The male audience share has also increased over time from 14% in 2013 to 20.5% On most social media channels, it’s crucial to find the balance between promotional and engaging content. As of 2019, 79.5%

Statistics 111

Statistics Marketing Travel Buy 111