article thumbnail

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

article thumbnail

SEO in 2013: What to Expect

Idaconcpts

Here are a few SEO trends you can expect to see in 2013. You can also expect the cost of SEO services to drop as the lines between optimization and content creation blur, bringing additional products and businesses into the field of play. Competition is good for the market – and your wallet. Short answer: ads cost more in 2013.

SEO 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Here’s a graphic showing that increase from 2013.

CPM 195
article thumbnail

Not Everything Has Changed

Jon Loomer

The best ad keeps your costs down. Don’t Ignore Underrated Placements In 2013, I wrote about how you shouldn’t ignore the sidebar (right hand column) placement. But the cost to run ads there was insanely low, which meant that the conversion rate was a secondary concern. But the best ad wins the auction.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

article thumbnail

Top 3 Employer Review Websites Of 2013

Idaconcpts

While manually exploring each of these factors is possible, it’s going to cost a lot of time and money at the job seeker’s end. Here are the top 3 employer review websites for 2013. These are the top 3 employer review websites of 2013. Business & Marketing employment sites job search job search tips top employment sites'

Review 129
article thumbnail

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.