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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( B2B Marketing Insider ). Michael Brenner ). eMarketer ). eMarketer ).

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

Page Likes Definition: We’ll try to deliver your ads to the right people to help you get more Page likes at the lowest cost. Objectives: Engagement (Conversion Location: Facebook Page) When to use it: It’s 2013 and you still get amazing organic reach. This performance goals also allows you to set a frequency cap.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

” Another 20% of both groups say they use social media, but in an ad hoc manner. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Only a quarter of all U.S.

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This Week in Social Media – 8/7/2013

Social Media Marketing

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. million a day. million a day.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block.

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

My article in The Australian April 1 2013 . ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. The customer is effectively signing up the next customer at zero cost.

ROI 101
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20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. If you’re just joining a LinkedIn group and beginning to post, perform a search to ensure your question hasn’t already been answered by a group member. Join More Groups.

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