Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 3: Social is for creating new customers. Social media is a spectator sport.

Social Media 167

Social Media Content Marketing B2B 167

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

CPM 204

CPM Handbook Comparison Consultant 204

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement.

Engagement 109

Engagement Social Media Class Loyalty 109

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Waxing UnLyrical

APRIL 8, 2013

Sandra Fathi (@sandrafathi) April 2, 2013. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. John Trader (@John_Trader1) April 2, 2013. Eric Wittlake (@wittlake) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013. So far so good.

B2B 207

B2B Consultant Flickr ROI 207

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic.

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

APRIL 19, 2013

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Facebook was most cited as the hardest to maintain social-media platform, according to the survey.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Ari Herzog

AUGUST 17, 2013

Engineers at the MIT Media Lab created a tool called Immersion enabling anyone with a GMail or Microsoft Exchange account to scan timestamps of messages, though not actual content, and display the interconnections and frequencies of people who are in the “to,” “cc”, or “from” fields. Media email metrics'

Microsoft 119

Microsoft Metrics LinkedIn Project 119

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. 2013 will see us start anew! Recap of #measurePR on Oct. 11, 12-1 pm ET.).

Analysis 198

Analysis Metrics Questions Communities 198

Kikolani

AUGUST 9, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Social Media / Social Networking. The key is to decide what metrics you need to be measuring and find the tool that best works for your brand.

Marketing 119

Marketing Mashup SEO Metrics 119

Convince & Convert

OCTOBER 11, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social makes companies accountable in a direct, authentic, and transparent way.” Clearly this man is an underrated social media genius. Social Media Stat of the Week: 218,000,000+ monthly Twitter users.

Posterous 124

Posterous Social Media Comparison Team 124

Convince & Convert

MARCH 29, 2013

In order to more fairly rank celebrities who do not have a strong social media presence, Klout has incorporated news sources to corroborate the metrics they pull. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. Social Pros Shoutout.

Klout 129

Klout Curation Social Media Analytics 129

Waxing UnLyrical

JUNE 5, 2015

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. I didn’t probe further, figuring he’d tell me whatever he wanted me to know.

Consultant 100

Consultant Hotels Conference Sports 100

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Engagement in your community, retweets, comments, shares, questions. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Gender split.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Social Media 115

Social Media Groups Groups Team 115

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. What might this mean for marketers (and for social media)? The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information.

Instagram 40

Instagram Brands Feed Feedly 40

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Writtent Blog

MARCH 10, 2014

Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards. A 500% Increase in Social Media Traffic. Did it work? Absolutely! Good Blogs: The Flaming Vegan.

Content 85

Content Marketing Energy Case Study 85

Social Media Marketing

APRIL 10, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 159

Social Media Flipboard Survey Journal 159

Sherrilynne Starkie

JUNE 9, 2013

Social Media Analysitcs (Photo credit: cambodia4kidsorg). It gives a good understanding of what people are looking for, what they value, how they want to be communicated with. Getting a solid return on investment in social media is tough to measure. This is valuable insight not reflected in superficial metrics.

Analytics 380

Analytics Social Capital Klout Analysis 380

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. Image credit: Business 2 Community. 21 Social Media Statistics.

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

Social Media 111

Social Media Engagement Marketing How To 111

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media 120

Social Media Consultant Social CRM eBook 120

Mindjumpers

NOVEMBER 15, 2012

Chief Operating Officer at Outbrain , David Sasson, explains: “As we head into 2013, the ability for brands to connect directly with consumers has never been easier. This is a difficult challenge that requires collaboration between strategists, content creators and community managers. Have you determined a content marketing strategy?

Strategy 226

Strategy Brands Curation Content 226

Webbiquity SMM

FEBRUARY 11, 2013

Corey Eridon walks readers through the process of setting up the “new” Twitter profile page (okay, it’s been a few months now but a lot of Twitterers still haven’t done it) to add a larger header image, then highlights some creative examples from various media outlets, brands and organizations. by Creative Ramblings.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Kikolani

NOVEMBER 16, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. I always find it interesting to hear the business applications that others use and felt this would be a beneficial post for the community. The Resources Mashup.

Mashup 122

Mashup Resources RSS Sentiment 122

Webbiquity SMM

FEBRUARY 25, 2014

Google is eager to tell your story, but without your keywords you could create a situation where consumers have to hunt and peck to find you”) and creating great content to joining niche communities and paying attention to your ripples. The 2013 Google+ Marketing Guide by KISSmetrics. ** 5 STARS. Google+ Social Media Marketing'

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Here are six social media tactics you should adopt: 1. SproutChat.

Social Media 40

Social Media Content Meme Geotagging 40

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. Naturally, video strategy has evolved on each of the various social media platforms over the years. The five big social media video channels are Facebook , YouTube , Snapchat , Instagram , and Twitter. Video Creation Essentials: Hardware.

Video 40

Video Twitter Content Facebook 40

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Social Media Marketing

JULY 31, 2013

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. Robinson counseled Benjamin with one word: Plastics.

Social Media 166

Social Media Embedding CoTweet CoTweet 166