Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Sherrilynne Starkie

MARCH 2, 2013

The Academy Awards 2013 have come and gone. And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry.

Content 317

Content Film Marketing Loyalty 317

Ari Herzog

JANUARY 1, 2013

During the final days of last year, Danny Brown published his list of 5 bloggers that everyone should follow and read. Please continue reading The Best Blogs to Read in 2013 and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. It is his list. Got a question?

Blogger 125

Blogger List Publishing Comments 125

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Brands 150

Brands Case Study Content Facebook 150

Twist Image

JANUARY 6, 2017

This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. Now, a list of the top 20 marketing podcasts can come out, and Six Pixels of Separation won't even make the cut.

Brands 80

Brands Content Hubspot Marketing 80

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Why does your brand need a content studio?

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Buzz Marketing for Technology

MAY 28, 2014

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

Syndication 254

Syndication Marketing ROI System 254

agora pulse

FEBRUARY 19, 2020

So, what does this mean to marketers? Hummingbird Update was announced back in 2013. With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., Customer-centric content marketing .

Conversation 151

Conversation Marketing Google Analytics 151

Writtent Blog

OCTOBER 15, 2013

If it isn’t an official marketing term, it definitely should be. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. The time to begin considering Halloween marketing is definitely now. Tell a Real-Life Horror Story.

Content 109

Content Marketing Upcoming Retail 109

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Social Media Marketing

JUNE 28, 2012

Or, as MediaPost recently observed , Ford "could probably publish a textbook on social-media launch strategies for cars and crossovers." It's a style of marketing that you'll probably hear quite a bit more about in the near future, as many brands are in the midst of exploring or executing transmedia campaigns.

Case Study 167

Case Study Flickr Team Social Media 167

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Ignite Social Media

FEBRUARY 20, 2019

Since 2013, organic distribution of brand’s social media, especially on Facebook, has taken a hit. Today, brands are lucky to get 3% organic reach on their social content. Prior to 2013, you could push a social post out and expect a good number of your current followers to see it. Let’s Start A Conversation!

Strategy 153

Strategy Content Metrics Organization 153

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. So, how useful can the platform be for your marketing campaigns? According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand?

Statistics 111

Statistics Marketing Travel Buy 111

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Trends 111

Trends Social Media Brands Authentication 111

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. How often does your brand run email marketing campaigns?

Mobile 173

Mobile Statistics Study Campaign 173

Convince & Convert

NOVEMBER 11, 2014

Are you ready to make marketing education much, much easier? I am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. sort by host name(s). And we did it!

Engineering 145

Engineering Marketing Education Review 145

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

Social Media 277

Social Media Tips Marketing Mobile 277

Twist Image

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at TED 2013. I have been fortunate to have attended the annual conference since 2008.

iPad 108

iPad Apple Conference Collaboration 108

Twist Image

AUGUST 14, 2013

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. Those who are vaguely paying attention to the newfound brand narrative. Can brands protect themselves?

Brands 94

Brands Journal Airlines Publishing 94

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Something we’ve noticed at Buffer is that a lot of our posts are still relevant months after we publish them.

Social Media 168

Social Media Content Tips Marketing 168

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Twist Image

JANUARY 4, 2017

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact is that marketing dollars don't have to (only) go to advertising.

Products 76

Products Brands Retail iPhone 76

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Instead of PR content becoming a natural part of a brand’s online message, press releases became a tool in the SEO arsenal. Register here. To do that you had to write a release that had real news value.

Press Release 80

Press Release How To SEO News 80

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking, when done right, can help you improve brand image and help your marketing team improve on other goal areas as well. .

Brands 55

Brands Meme Trends UGC 55

Twist Image

DECEMBER 22, 2013

It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could argue that content marketing is the new social media. Pulizzi is the founder of the Content Marketing Institute and SocialTract. Get Customers and Managing Content Marketing ).

Content 79

Content Marketing Blogger Advertising 79

Twist Image

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? What if your ideas didn''t matter? Let''s take a step back. Great advertising is magic.

Marketing 99

Marketing Advertising Sentiment Buy 99

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

comScore 199

comScore Smart Phone SMS Advertising 199

Kikolani

AUGUST 9, 2013

Promote Your Blog: 10 Steps to Ultimate Blog Promotion [My Personal Cheat Sheet] – The web is flooded with blogs that manage to flourish while consistently publishing less than mediocre content. 23 Pay-Per-Click Lessons from Marketing Masterminds – We’ve gathered the best advice on pay-per-click marketing.

Marketing 119

Marketing Mashup SEO Metrics 119

Writtent Blog

DECEMBER 3, 2013

There’s just no question that the internet has drastically changed the face of marketing. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities. Content Planning Strategist. Data Specialist.

Content 87

Content Marketing Meme Trends 87