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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012. 10 of the best social media campaigns from 2012. Seriously obsessed.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Dusty (@DustyHunt) January 3, 2012. Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. Sentiment scoring remains an inexact science. Hell, 12.7%

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Dusty (@DustyHunt) January 3, 2012. Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. Sentiment scoring remains an inexact science. Hell, 12.7%

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Trends for 2012: Social Media Intelligence

Proactive Report

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Social Media Intelligence is definitely a trend to watch in 2012.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Each light color represented the sentiment coming from a different social channel. With more than 18.5

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Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm. Do you work in sales, marketing or communications? How do you measure ‘sentiment’ online when people are talking about your policies or district? It’s a great half day instruction for beginners AND advanced. Book social media course. Learn here!

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