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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. Results of the 2012 Canadian Trust Barometer. 2012 Edelman Trust Barometer Canada and Global Results.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. While that is promising, good intentions are not enough.

Brands 151
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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New Data: Retargeting Industry Facing New Challenges as Growth Continues

Convince & Convert

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Only eight percent of survey respondents were “very successful” in meeting their objectives with mobile retargeting.

Industry 148
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. What are dark social strategies?

HootSuite 120
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2012, that number increased to more than $1.2 What’s the hashtag for that event you’re planning?

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3 Email Marketing Examples Not to Copy

Ari Herzog

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010. ShowStoppers to produce official press events of IFA 2010-2012. Emailing Me Internet Marketing Spam.

Examples 122