Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. Local vs. global.

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Activities Social Media Brands Guidelines 235

Firebelly

JANUARY 3, 2012

I am now almost three months into being a social media manager and I feel I’m finally in the right place at the right time because I believe in social business, I believe in conversation, and I believe in community. And I’m pleased to say – we’re not just a social media marketing firm, we are a social business.

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Project Marketing Social Media Management Collaboration 200

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. The question then becomes… how do you build a community of fans? Read the benefits of having your own blog and using social media to market it.

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Mashup Resources SEO RSS 113

Convince & Convert

MARCH 15, 2013

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. in 2012 for television, digital, mobile, print, magazines, and outdoor.

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Communities GPS How To Social Media Management 140

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Celebrating Black joy, seen through the eyes of Black women photographers.

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Issues Survey Campaign Authentication 136

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

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Training Course Social Media Press Release 76

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone.

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HootSuite URL Analytics Forums 120

Firebelly

JANUARY 12, 2012

We write for a variety of sophistication levels – but our work is best intended for a person involved with marketing communications that has an understanding of the value that social media and word-of-mouth provide in the overall marketing mix. We write about a wide variety of subjects and topics.

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Education Team Social Media Communities 164

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? 2012 was the year that America’s favorite cookie turned 100. Here’s why….

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Campaign Social Media Tumblr Eventful 100

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Facebook Groups.

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Trends Social Media Instagram Platform 182

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

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Metrics Analytics Nielsen Social Media 268

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Gini and Paul Evans made 2012 absolutely stellar. Content Marketing World.

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Eventful Social Media Forums Conference 128

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

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Review Marketing Metrics Meeting 186

Social Media Strategies Summit

JANUARY 3, 2019

If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 1 Madewell. madewell / 1.2 5 Glossier.

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Instagram Brands UGC Travel 139

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Engage with your community. view duration). Like so: 7.

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YouTube HootSuite Metadata Notification 145

ProBlogger

DECEMBER 30, 2011

Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He also has a talent for community engagement. I love his blog.

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Blogger Blogosphere Curation Case Study 53

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

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Social Networking Flickr Influencer Retail 222

Mindjumpers

JULY 2, 2012

Interacting with your Instagram community by following, commenting and liking photos will draw attention to your account and make you gain more followers. Use the hashtag (#) function to start conversations about different subjects significant to your brand and indicate the theme of the photo. 2012 Is The Year of Visual Communication.

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Instagram How To Hashtag Communities 279

Twist Image

DECEMBER 15, 2011

The Art of Marketing is coming to Toronto on March 5th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Toronto on March 5th, 2012. Next to the TED conference , these are the events that I attend to learn, grow and expand my marketing horizons. brandwashed.

Marketing 81

Marketing Loyalty Conference Price 81

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Today, the platform has its own niche audience and its influencer marketing business model.

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Social Media Brands Reddit Platform 130

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. Engagement with your community should be the ultimate goal. They don’t want to be sold to. Definitely.

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Social Media Meme Advertising Strategy 220

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. ” The Link Humans case study.

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Case Study Study Training Collaboration 100

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. So what does this all of this mean for you, dear marketer?

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Trends Instagram Marketing Influencer 87

Buffer Social

FEBRUARY 10, 2023

In just one day’s work, you can use a wide range of skills: emotional intelligence, predictive communication, technical knowledge, troubleshooting/diagnostics, and testing. I joined in 2014 when we were still a start-up (Buffer was founded in 2012), and we were fewer than 20 people. Be aware of working on autopilot.

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Skills Team Review Hotels 68

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

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Social Media Hashtag Eventful Journal 320

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. They should also be passionate about social media, as well, since the role of a social media community manager can be a tough one. Ma = Marketing – DON’T look at social channels like Twitter, Facebook, and YouTube as sales channels.

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Social Media Tumblr StumbleUpon Digg 280

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands. Engagement.

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Brands Social Graph Report Groups 244

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Xactly Corporation , a winner of a LinkedIn Best Company page award in 2012, advises brands to “post content that interests your followers, and less about how great your company is.”. Take Conversations Offline. Reach out Often.

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B2B LinkedIn Tips Marketing 107

Ari Herzog

NOVEMBER 12, 2012

Flextronics sent its first tweet on October 1, 2012. Its Twitter biography is explicit that I am the community manager. Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. My Connection to Flextronics. How Flextronics Met Me.

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Radian6 Press Release Vimeo Upcoming 172

Josh S Peters

JANUARY 15, 2013

It’s also recently emerged as the most important layer to Google with all of the content focused updates that came out in 2012 (and more rumored to be coming in 2013). Think about conversations at a party. I see both SEO and social media as being equal in the market place right now. Our brains work on keywords.

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SEO Engineering Film Sites 166

Convince & Convert

MAY 23, 2013

The “special ladies” included Chrissy Teigen, Miss California 2012 Leah Cecil, Jessica Lu of MTV’s Awkward, and more. While it hasn’t been communicated just how many “special ladies” Taco Bell reached out to, the company has created a fan/friend persona with their targeted influencers. Could they celebrate the art of the bromance?

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Influencer Instagram Social Media Strategy 147

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Augment transparency, accountability and communication efficiency. Join the conversation with a comment here.

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Social Enterprise Yammer Jive Crowdsourcing 209

Twist Image

JUNE 6, 2013

In thinking about doing something different, unique and fun, I thought it might be more lively (and interesting) to have a fireside conversation about what''s in the book (and what''s not) with one of the people I admire most in this industry, Seth Godin (author of amazing books like The Icarus Deception , Linchpin , The Dip , Purple Cow , and on.

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Google Film Eventful Travel 111

Hootsuite

JANUARY 31, 2024

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. But the question is, if long-form posts earn more reach, how significant will that reach be? Let’s find out.

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HootSuite Metrics Engagement Feed 78

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Please support them; we couldn’t do it without their help!

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Crowdsourcing B2B Social Media Retail 137

Twist Image

MAY 9, 2012

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). canadian marketing association. digital marketing. All under one roof.

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Engagement Banking Loyalty Hotels 93