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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Find your own voice.

Trends 279
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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly.

Mobile 178
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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports.

Mobile 186
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. But you could also make use of tools like surveys and social listening.

Issues 136
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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

The survey asked Facebook users whether they share info about products on social media, and what (if anything) motivates them to do so. Out of those surveyed, 63% of Facebook users share product info on the social network. The results are from an 8thBridge survey of 1,819 U.S.

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New Data: Retargeting Industry Facing New Challenges as Growth Continues

Convince & Convert

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Most brands and agencies are conducting Site and Search Retargeting (88 and 65 percent, respectively).

Industry 146