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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012. Trend #7 – Make a Mobile Version of Your Website!

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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly.

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Millennials On Mobile, Social Media [Report]

The Realtime Report

Mobile plays a significant role with this generation: 61% of millennials own smartphones. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. The November 2012 Scarborough Research report, “ OMG! The November 2012 Scarborough Research report, “ OMG!

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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

The survey asked Facebook users whether they share info about products on social media, and what (if anything) motivates them to do so. Out of those surveyed, 63% of Facebook users share product info on the social network. The results are from an 8thBridge survey of 1,819 U.S.