The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Driving awareness for product launches, events and brand initiatives is a common marketing objective.

Influencer 195

Influencer Products Marketing How To 195

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. While these numbers aren’t huge, they are significant enough for brands to take note. online adults aged 18 or older in May 2012.

Buy 183

Buy Brands Facebook Survey 183

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Twine 246

Twine Brands Policies Campaign 246

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Kikolani

MAY 11, 2012

6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Try finding influencers in your industry using these six tools. 10 Mistakes You’re Making on Your Brand’s Facebook Page – A look at some of the goofs brands are making on Facebook.

Mashup 113

Mashup Resources SEO RSS 113

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. Influencer Marketing Going Micro. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Twist Image

DECEMBER 13, 2012

Likeonomics - The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action by Rohit Bhargava. What makes people like a brand (or an individual) and not another? Now, it's your turn: which business book in 2012 turned your head upside down? best business books 2012. and it's fascinating.

Social Media 111

Social Media Skills Influencer Advertising 111

Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012.

Klout 204

Klout Overview Influencer Hosting 204

Proactive Report

NOVEMBER 12, 2011

However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. You start by listening and gathering information about your brand/s, your company and your competitors.

Trends 103

Trends Social Media Social Graph Analysis 103

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Why brands will lose if they ignore Google+ by iMedia Connection.

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

OCTOBER 8, 2018

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. Brand takeaways. Brand takeaways. Crunch Gym.

Social Media 94

Social Media Brands Instagram Training 94

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Reach the right audience.

Retail 217

Retail Discount Loyalty Data 217

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Short-form video content isn’t new.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Marketing 157

Marketing Patterns Journal Influencer 157

Pixlee

AUGUST 10, 2020

Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic. Guess has a prominent presence on TikTok and features a lot of influencers and user-generated content.

Video 98

Video Marketing UGC Hashtag 98

SocMed Sean

DECEMBER 18, 2018

Hazel draws her creative inspiration from famous influencers, travels and books. Why “Bland Brands” Fail One of the main reasons marketing efforts frequently don’t work is that brands aren’t paying enough attention to being human and relatable. And those brands that have figured that out are grabbing the spotlight.

Social Media 220

Social Media Meme Advertising Strategy 220

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

YouTube 145

YouTube HootSuite Metadata Notification 145

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Pixlee

DECEMBER 15, 2020

Gen Z is made up of individuals born between the years 1997 and 2012. Brands have a major impact on Gen Z due to the fact that every click, search, and like is monitored by their smartphones, laptops, and tablets. The reason for this is because they are able to compare many different brands and prices. Food & Spending.

Trends 67

Trends Retail Marketing Survey 67

The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. Under Armour Women (@UAWomen) September 4, 2012.

Campaign 180

Campaign Apparel Social Media Posterous 180

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. Influencer marketing and paid is another way to gain exposure.

Social Media 84

Social Media Trends Community building Hosting 84

ProBlogger

DECEMBER 30, 2011

” I think Maria will be an influence on curators for years to come. I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012. In 2012, she’ll be just as busy. I’m curious to see how he leverages his brand in 2012. Kristi Hines. Colin Wright.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Small Business Mavericks

OCTOBER 10, 2014

This competitive edge is based on being part of the conversation about your brand and influencing perspective by being engaged and transparent. Here’s the three results from this year’s 15-question survey: Social CEOs make better leaders — and agreement with this statement has jumped from 45% in 2012 to 75% in 2013.

Social Media 107

Social Media Survey Startup Reputation 107

Likeable

APRIL 5, 2021

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We recruited house party hosts for Verizon using Facebook, but then we successfully pitched Verizon to launch their first business Facebook page, and then 1-800-Flowers.com, and then Neutrogena, and IMAX, and dozens of other brands.

Social Media 68

Social Media Hosting Eventful Class 68

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Buffer Social

JULY 5, 2022

And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. As you share your perspective, you can even become a thought leader and build up your personal brand and credibility with readers. million visits in September 2021.

Newsletter 80

Newsletter Film News Influencer 80

Idaconcpts

NOVEMBER 21, 2012

Did you know that the first brand on Twitter was a retailer? Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen. I created it and emailed them.

Retail 134

Retail Affiliate marketing Compete Study 134

Dave Fleet

JANUARY 18, 2012

With over 3,100 exhibitors and over 153,000 attendees in 2012, planning your schedule at CES can be overwhelming. Create meetups to connect with influencers. While you may find that throwing a fan event at CES is tougher than at other events, the top tier of tech influencers is in town. Plan your visit using social media.

Social Media 276

Social Media Foursquare Conference Eventful 276

Mindjumpers

APRIL 11, 2012

Marketers need this intelligence to focus their efforts on the platforms and conversations that shape their industry and influence their customer’s views. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. The report further dwells on this topic and enlists steps to obtain learnings on external data.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Keywords and phrases are the best search operators for specific topics, brands, or events. Brands often track mentions to monitor online conversations, analyze brand image, collect testimonials, and discover customer needs and grievances.

Twitter 52

Twitter Hashtag Trends Sentiment 52

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Find ways to measure whether your social interactions are having a positive influence on your customer service activities, identifying new leads, or helping make your products/services better. C = Commitment – Social media is not a short-term campaign.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Later

JANUARY 1, 2020

It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing.

Trends 87

Trends Instagram Marketing Influencer 87

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value.

Mobile 191

Mobile Strategy Marketing Insurance 191

The Realtime Report

SEPTEMBER 25, 2012

Since the soft launch of the brand’s Pinterest page in August, Volvo US has added five boards, 77 pins, and accumulated nearly 900 followers. While these numbers are still quite small, they’re not too shabby for a brand that’s only been pushing Pinterest for less than a month.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

Twist Image

AUGUST 19, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. return on influence. return on influence.

Klout 96

Klout Influencer Publishing Social Networking 96