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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. What do buyers really want from social media marketers?

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010.

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Interview with Adrian Domocos, Founder of Hot in Social Media

Social Media Strategies Summit

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). Hot in Social Media’s blog was launched on a special day: December 12, 2012 (12.12.12) and has now more than 300 contributors! What I’ve seen to be the most effective I share via blog resources with other marketers.

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Are Brands Ready For The Instagram Economy?

Twist Image

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). What if there was a way - a real way - for brands to make money (serious money) on Instagram?

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44% of Australian Social Media Users Happy To See Ads

The Realtime Report

million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. Businesses are rapidly moving to engage consumers in this space, and many social media users are welcoming their presence. A total of 9.8 giveaways (54%). product information (48%). tips and advice (41%).

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

For us, that’s a rewarding indication we’ve stayed true to our mission and strategy to support small businesses. We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media.

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“You Have To Love People”: The Shashi Bellamkonda Interview

Firebelly

It is the most meaningful example of humanization (and an embodiment of brand values) that I’ve seen in a very long time. And Shashi Bellamkonda is pretty confident that it’s this people friendly approach that differentiates his company. How has humanization helped the business? b) Grow Smart Business.