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Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line.  That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. It makes the company known, accepted and understood.  What does PR do?

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. Here are the top ones: 1.

Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. . Getting more followers is nice, but are they engaging with your brand? There are several different companies that offer Twitter dashboards.

Mobile Technology and Your Small Business

Ari Herzog

In my opinion, mobile technology is the future of all communications for your business, internally and externally. Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth. Is your small business taking advantage of mobile technology? It is a way of life now.

What “Big” Social Media Means for Small Businesses

The Realtime Report

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. The latest Miley Cyrus meltdown or Superbowl stunt may not exactly be the best fit for our businesses and brands, nor may such stories mesh with our marketing. The key to social is setting goals and starting small.

5 Partnerships That Will Increase Your New Small Business’s Chance for Successs

Idaconcpts

In many ways, there has never been a better time to start a small business. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department. Cross-marketing partnerships — if they’re chosen well and executed properly — can work wonders for your small business. Reseller Services. True Trades.

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. Bill Hartzer: What’s your name what kind of small business do you own? So … sure.

Small Business Owner: Google Crushed Me

Bill Hartzer

An interesting post was written by a small business owner , sharing his experience about being crushed by Google. In the article, he claims that after working hard for 12 years building his online business, Google reduced the site’s traffic from 2000 visitors a day to a few hundred a day: all without warning. At this point as I said I’ve managed to stop the bleeding.

3 Benefits for Small Business Cloud Computing

Ari Herzog

As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses. Concerns about privacy and security, proprietary formats, and access issues must be addressed by any company considering a significant shift to a cloud system. This is a guest blog post from Megan Totka of ChamberOfCommerce.com.

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. 1. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Small Business Social Business Social Media Trends

14 Ways New Facebook Betrays Small Business

Convince & Convert

The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. Most of Convince & Convert’s clients are larger corporations (or the agencies that serve them), but we’re a small business and work with a few as well, and I never thought I’d yearn for the cozy embrace of Google and it’s methodologies and mechanisms that were – and are – small biz friendly. For larger companies, I agree. I get it.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with. Small farms, chefs, and foodtrepreneurs jump through hoops to get a SKU of their product on shelves at the local grocery chain. Good Things Come on Packages.

Secrets to Social Branding Success for Small Businesses

Blue Focus Marketing

Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin. In social media , brands truly get to choose their own adventure. Be human.

How To Give Your Small Business a Competitive Edge

The Realtime Report

How To Give Your Small Business a Competitive Edge. We live in a competitive world and every year millions of people start new businesses. If you can survive the early years, your business stands an excellent chance of success. Larger, established businesses have more tools at their disposal. It’s harder for smaller businesses, as they have fewer resources.

Getting Your Small Business Ready for Google+

Blue Focus Marketing

There are many useful features that will work for your personal brand now and, coming soon, for your small business.  That is, different messages for different groups which has strong marketing implications when business pages are available from Google+. Trusted brands get recommended.  It’s that simple.  What Google+ circles mean to your small business.

A Social Media Approach Every Small Business Should Be Using

Rebekah Radice

Are you a small business owner looking to expand your online presence? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. So, how can your small business benefit from social media ? Put these pieces in place to increase reach and grow your business!

7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. Will you need to outsource to a company or virtual assistant? Be Visual.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites.  Small Business Ad Agencies Get Social. mnburgess.

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

We called it "The Business."  . My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston. Although I joke about it, anyone who grew-up in a small business knows how  The Business  often does become an extention of your family. Do you build your reputation around the  identify of The Business ?

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# I highly recommend you read this article. Customer Support – There are some companies doing this very well. About Us What’s a Maverick? What is often done is to use social media for SEO. You must be logged in to post a comment.

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses. Small businesses can touch every one of their customers, and have a significant effect in doing so.

How To Breathe New Life Into Your Small Business Blog

The Realtime Report

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses, especially for those of us just getting on our feet. – Blog with a purpose by targeting specific keywords which are actually realistic for your brand to dominate. Readers love hearing about how businesses got their start. Pick A Fight.

Lessons for Small Business From the Top Marketing Professors

Blue Focus Marketing

To ring in the New Year, I asked my colleagues for their best advice for small businesses in 2013. Think through your business strategy and what your brand should stand for both in the short-run and in the long-run even before you select a name and develop customer facing programs. Small businesses need to monitor social media to set realistic goals.

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Blue Focus Marketing

As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. It’s not just that social media is exploding; it’s how brands communicate. In fact, it has proven quite successful for smaller businesses looking to boost their visibility and generate more leads.

Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Your small business has made them. Whether Here are some of the top Facebook mistakes small businesses make and what you should do instead. Facebook Mistakes Small Businesses Make.   1. Add keywords and phrases that are relevant to your business and would be used by any consumer looking for your small business.   2. Facebook mistakes.

Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll.

Secrets to Social Branding Success for Small Businesses

Blue Focus Marketing

Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin. In social media , brands truly get to choose their own adventure. Be human.

Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

How Facebook Can Make Your Small Business Soar. So when it comes to your small business, ask yourself: Do you want more leads? If the answer is “ yes ”, you need a dynamic business Facebook page. The Future of Business is Social. New to Facebook for business? Questions small business owners should answer before creating a Facebook page.

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

519 – Best Tips To Create Sticky Branding

Engaging Brand

Small or big companies struggle with attracting new customers. So how do we make our brand stand out from our competition? Jeremy Miller joins me to talk about Sticky Branding , a new business book that cuts through all the theory and shows you how to create a brand that people love and want to deal with… just what most of us need!

Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. Your company’s reputation is an extension of your leadership’s reputation. About Us What’s a Maverick?

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We work with brands of all sizes from startups to Fortune 10 brands. We believe in risk. iTunes. Stitcher.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

It’s a marketing and business event packed with 10k marketing technologists. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis , a good friend and one of my favorites in the industry. The focus of content and discussions this year at Adobe Summit centered around customer experience as the future of business and marketing.

5 AMAZ-ing books to gift your favourite small business owner

Absolute PA

They included a copy of my self paced Facebook training, From Likes to Quality Leads , a free strategy session with me, and one of my favourite business books. And, here they are… (perfect gifts for any solo-worker or small business owner, including you!). 1. It’s jam packed with healthy business advice and pure inspirational goodness. Awesome! That sucks.

5 Apps or Sites That Can Save Small Businesses Money

Engaging Brand

Big businesses may throw money at problems, hand out bonuses and jet off to exotic locales for company conferences even in the midst of a recession. If you’re a small business owner, though, you know that every penny counts, especially when the economy is struggling. The ability to cut costs and keep overhead low can determine whether your business fails or rides out those leanest of economic times. Using sites or apps designed to help small business function can make a big difference in your company ’s budget. Equipment. Or can it?

What's A QR Code And Is It Contagious? | Small Business Mavericks

Small Business Mavericks

Right now, there are just a few companies using it successfully. You can put it on your business card, brochures, and flyers; you can put it on your sign in your store window; you can put it on your car magnets – even billboards; hey, why not put it on your big sign out front? About Us What’s a Maverick? Is ‘Like’ The New Share? QR stands for Quick Response.

Tips for Branding a Company Pinterest Page

The Social Media Incubator

It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. If that’s the case for your business, make sure you aren’t creating a  Pinterest business account  just for the sake of having one. It’s important that your Pinterest page represents your brand the way the rest of your social media does. Pinterest

Why Social Media Works for Small Business

Engaging Brand

What is a small business ? The small business doesn't have rules, systems, procedures per se.it has dreams. For me that is why social media and small business go together, starting a business needs you to understand what you are wanting to provide, what your vision is.what your goals are.It is the corporization of a persons dream.the person or persons are the values, the brand. Ideas for small business come from within.and social media allows you to tell the world about them. The PC revolution.invited innovation by others.

How to Write a Bare-Bones Content Strategy for Small Business

Writtent Blog

Big companies worldwide are gaining attention, fans and customers for quality content efforts. It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy. Several years ago, Marcus Sheridan was the struggling owner of a swimming pool business.