yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24. are 25 to 34.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the numbers to get a full picture of who uses Facebook—and how usage has changed over the years. In some places, Facebook’s audience has shrunk. Meanwhile, Facebook Groups are surging in popularity.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. use Facebook Messenger. The marketing potential is endless. According to a recent estimate , 12.1%

Brands 154

Brands Analytics Consultant Data 154

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Talked on the phone?

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags. How to Use Hashtags on Facebook. Facebook is a bit different when it comes hashtags.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Search For Visual Mentions of Your Brand with Image Recognition.

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

FEBRUARY 16, 2022

The next highest usage was Facebook at 68%. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Home algorithm tips for marketers. Suggested Videos.

YouTube 124

YouTube Notification Video Trends 124

Absolute PA

JANUARY 4, 2013

I’ve gotta say, it’s been an AMAZing 2012 with loads of incredible experiences. Here are some of my highlights… My very first webinar all about Facebook Timeline. I created and launched my first online training programme, Twitter Brilliance, running the live training twice in 2012. (If Twitter Spring Clean! Which Are You?

Training 60

Training Project Twitter SEO 60

Proactive Report

NOVEMBER 12, 2011

Better use of analytics and more focus on measurement. The number of social media monitoring tools has exploded and at last count there were over 200 on the market. They had a Twitter feed, a Facebook page and a YouTube Channel going, but the weren’t too sure who they were talking to in which channel. Content curation.

Trends 103

Trends Social Media Social Graph Analysis 103

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 89

Skills Analytics Press Release Metrics 89

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. By the way, don’t confuse dark social with Facebook’s dark posts.

Brands 131

Brands Analytics Data Metrics 131

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012. Suddenly, marketers could determine with confidence what kind of paid social strategy their competitors were following.

Social Media Management 114

Social Media Management Class Compete Social Media 114

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24. are 25 to 34.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Kikolani

DECEMBER 27, 2011

As 2011 comes to an end, I thought I would share my 10 favorite list posts for anyone ready to learn more about analytics, conversions, email marketing, engagement, link building, keyword research, social media, starting their own business, usability testing, and WordPress. Unlock Your Marketing Genius to Make Money Online.

Resources 166

Resources Domain Name WordPress Marketing 166

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Study Apple Consultant 158

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? 83% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook. 27% of marketers are already using Pinterest.

Statistics 111

Statistics Marketing Travel Buy 111

Twist Image

APRIL 3, 2012

The Art of Marketing is coming to Chicago on April 24th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Chicago on April 24th, 2012 at The Chicago Theater. Like I said, this is a marketing line-up and a full-day of learning like no other. marketing book.

Marketing 93

Marketing Conference Analytics Eventful 93

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 108

Meme Marketing Hashtag Campaign 108

Twist Image

APRIL 7, 2017

In 2012, I published an article titled, Is Amazon The Future Of Media? Marketing professionals and luddites alike typically stare at me the way that a dog does when you try to talk to it. A few days ago, CNBC published the news item: Amazon's growing advertising clout threatens the dominance of Google and Facebook, says analyst.

Google 66

Google Retail Facebook Advertising 66

The Realtime Report

AUGUST 13, 2012

The mobile-only photo sharing app began 2012 with just 15 million users and was only available via iPhone; now, Instagram is also available via Android, and the press that came with Facebook’s acquisition of the app saw numbers swell to 80 million. How active are these top brands on Instagram? 37 have an active profile.

Instagram 189

Instagram Brands Comparison iPhone 189

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. While these posts are well-received on Facebook , only a small number of people engage on Twitter. With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. The rise of BTS. Reposted with correction.

Social Media 97

Social Media Brands Marketing Tourism 97

Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Feed 90

Feed Feedly News Facebook 90

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. That means paying attention to your analytics , but also your gut.

YouTube 145

YouTube HootSuite Metadata Notification 145

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

The Social Media Incubator

JULY 5, 2013

When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest. Pinterest traffic spent 60% more than traffic from Facebook. Keep your content fresh.

Campaign 125

Campaign Platform Social Media Engagement 125

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 53

Skills Analytics Press Release Metrics 53

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing. Content Marketing Institute. Quicksprout.

Case Study 168

Case Study WordPress Study FeedBurner 168

Unmetric

NOVEMBER 12, 2019

Social media marketers know that it’s not how big your audience is, but the way they engage with your content. Facebook Insights has a graph that tells you how many new Likes you got in a day (as does LinkedIn), which is helpful, but other native social network analytics like Twitter and Instagram do not have this feature.

Social Media 84

Social Media Analysis How To Analytics 84

Twist Image

APRIL 2, 2013

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? Facebook served close to $4.5 billion of advertising in 2012 (can you believe it?). Google is not alone. or even a human being.

Marketing 109

Marketing Adwords Advertising Publishing 109

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* “Given how ‘tasty’ these look in a Facebook feed, it’s not surprising that the most recent new flavor announcements averaged 23K engagements per post.”

Sample 180

Sample Samples Case Study Hotels 180

Firebelly

DECEMBER 5, 2011

Facebook Comments Are Four Times The Value Of Likes. By David Cohen ikes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much. By Mitch Joel eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage.

Social Media 161

Social Media Metrics Analytics Trends 161

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms.

Social Media 130

Social Media Brands Reddit Platform 130

Twist Image

APRIL 7, 2017

In 2012, I published an article titled, Is Amazon The Future Of Media? Marketing professionals and luddites alike typically stare at me the way that a dog does when you try to talk to it. A few days ago, CNBC published the news item: Amazon's growing advertising clout threatens the dominance of Google and Facebook, says analyst.

Google 40

Google Retail Facebook Advertising 40

Twist Image

JULY 18, 2012

Is this the plan for Facebook ? On July 15th, 2012, Business Insider ran a new item titled, This Diagram Explains Facebook's Next $10 Billion Business. From the article: "Our source says Facebook's next $10 billion business (which would be its first). it's about the marketing. web analytics. smartphone.

Adsense 105

Adsense Yahoo Social Graph Adwords 105