Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? Meetup allows you to create groups on any topic. You pick a location, start a group, and start congregating. But Meetup does allow you to promote your group in a very affordable way.

Marketing 150

Marketing Case Study Press Release Groups 150

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

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Twitter Hashtag Facebook Features 65

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 58

Twitter Hashtag Facebook Features 58

Dave Fleet

APRIL 14, 2011

As more and more companies engage in marketing programs through social media, customers are using those two-way channels to demand support from companies. Leverage community for first tier marketing and support. Cultivate a group of independent advocates who can transparently engage where they see fit.

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How To System Social Media Management Trends 321

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? PETA, the very visible animal rights group, has pulled its websites from GoDaddy as have several other animal rights groups and even many people who are not associated with animal rights. 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?

Small Business 105

Small Business Reputation Marketing Case Study 105

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. Social Media Community Managers need listening, publishing, and analysis tools.

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Blogger Company Social Media Curata 266

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Doug Conant is a veteran businessman who was president and CEO of the Campbell Soup Company until 2011. Only 12% disagree.

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Social Media Startup LinkedIn Telecommunications 212

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube.

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Lurker Klout Policies Consultant 203

Twist Image

JANUARY 24, 2016

Bob Pearson first came on to my radar when he published his first business book, PreCommerce , in 2011. Bob is known in the digital marketing industry as a true innovator and someone who believes (deeply) in the power of analytics and pragmatism to drive better business results (with a heavy slant towards public relations and communications).

Marketing 40

Marketing Industry Groups Groups 40

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Imagine it is New Years Eve 2011, just 2 short. Email this to a friend?

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Campaign Social Media StumbleUpon Digg 213

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

Communities 103

Communities Facebook Avatar Social Networking 103

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Andy Smith @kabbenbock.

Twitter 187

Twitter Airlines Syndication Blogger 187

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. The Science of Social Media Marketing.

Postrank 170

Postrank Handbook Case Study Press Release 170

Mindjumpers

FEBRUARY 2, 2011

Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011. Loa Tejmers Research and Analyst Assistant.

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Nielsen Project Study Engineering 231

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

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Examples Communities Brands Forums 228

The Realtime Report

NOVEMBER 29, 2012

The uneasy relationship between Twitter and the third-party developer community has been well documented. Twitter is violating its clear statements to the market, over the course of several years, that it would maintain an open ecosystem and access to its data. Do you think that fits the state of the Twitter developer market?).

Twitter 189

Twitter Data Wikipedia Analytics 189

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. says: January 4, 2011 at 10:01 am [.] Amrit Pal's Weblog says: January 29, 2011 at 6:32 pm [.]

Social Media 195

Social Media Postrank Flickr Class 195

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

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Twitter Nielsen Forums Digg 167

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

NOVEMBER 19, 2010

In August, fans of G-Dragon – a member of Korean hip hop group, Big Bang – fund-raised over $18,000 for Seoul University Children’s Hospital, in honor of his birthday. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

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Creative Commons Reputation Flickr Film 193

Techipedia: Tamar Weinberg

JANUARY 15, 2013

Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. You make sure that every person you add to your company is really great.” - Mark Zuckerberg in his 2011 BYU speech.

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Press Release Airlines Skills Retail 192

SocialFish

FEBRUARY 18, 2011

We met with their team in a small group, then facilitated two large group meetings–the first to discuss a rough draft we wrote, and the second to finalize a draft that would be sent through the proper channels for approval. We helped them experiment with a private whitelabel community for their members. ASAE Great Ideas.

Review 160

Review Policies Consultant Training 160

Buffer Social

JUNE 30, 2017

Community Support during World Tragedies. A smiling group of beloved actors, actresses, and performers has the ability to touch the lives of the more than 3,400,000 people who retweeted it and the millions more that saw it. Community Support during World Tragedies. Miracle on the Hudson. NASA’s #YearInSpace. Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111

Waxing UnLyrical

NOVEMBER 27, 2010

That you are not an island ruling the world but, rather, one in an archipelago of quite delightful islands… that a certain group of people have visited, and been charmed by. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? That you are a law unto yourself.

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Proactive Report

JANUARY 12, 2010

The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. and “A few years back Industry expertise mattered more.

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 12, 2010

The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. and “A few years back Industry expertise mattered more.

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 13, 2010

The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. and “A few years back Industry expertise mattered more.

Skills 79

Skills Social Media Marketing Trends 79

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Waxing UnLyrical

DECEMBER 24, 2010

But after a while, he found a group of people from a range of backgrounds – from fishermen, to a freedom fighter, to a tax collector – to take on this task. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Thanks for sharing! Wanna Subscribe?

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Ari Herzog

JUNE 9, 2011

Is this a game changer in how brands market themselves with technology? Are Facebook and Twitter less important in 2011 as they were in 2009? When none of the sessions at a recent nonprofit conference dealt with the two social networking sites, how crucial is their involvement in social marketing today? Not last week.

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News GPS Twitter Facebook 107

Small Business Mavericks

FEBRUARY 8, 2011

She will head up the Huffington Post Media Group, which will consist of all Huffington Post and AOL content. If you look at AOLs goal, to develop a diverse group of news and content sources that cover the local, national, and international scenes, then it may very well be a good buy. About Us What’s a Maverick? How does AOL win?

Press Release 79

Press Release Case Study Small Business Adwords 79

Waxing UnLyrical

NOVEMBER 17, 2010

This helps to add a visual element to a post, much as those grouped pages of photos do, here and there, in an interminably long autobiography. 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical says: January 14, 2011 at 6:03 am [.] Weekly Roundup: The Long Of It | Waxing UnLyrical says: January 23, 2011 at 6:01 am [.]

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Class WordPress Creative Commons Postrank 215