I’ve loved putting together a series on debunking community management as part of FreshNetwork’s commitment to promoting best practise and sharing knowledge. So to help any time-poor, interest-rich readers out there, here is a summary of the key points from the series: Introduction to community management. The what, who and why of community management. The way you splice your day depends largely on the community set-up, size and specific-goals, but there are general rules that cross all communities. Listen to the group, and the individuals within it. MORE >>

Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Facebook Applications Dashboard | Main | Stop Following Instructions and Explore » October 10, 2010 Facebook Groups Simplified Last week Facebook launched three new enhancements.  You can now Back-up Your Faceboo k Information, monitor your applications from the New Applications Dashboard , and create New Groups with enhanced functionality.  This post will complete this trifecta by giving you my perspective on the new groups. MORE >>

In an effort to to catch-up on their social media community building, businesses are overlooking the three common leadership practices that practically guarantee their success. Following are three community building practices that apply to all of the social media networks – including your Facebook business page, company blog, or any of the location pages, such as Google Places. 1 – Qualified Community Managers. Thus, to build a vibrant community you need to demonstrate your capabilities in no uncertain terms, and that starts with being honest. MORE >>

The following post is part of the  Mindjumpers Network  series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. There is a wish to convey a global communication across markets and at the same time have the possibility to do marketing initiatives on a local level. MORE >>

There are many contrary things to what is frequently assumed about online communities. These include: Online communities should be small. The bigger a community gets, the less people participate. This creates wastage and makes it impossible for the community manager to identify and work with the top members. Famous online communities are terrible examples. Most successful communities were usually lucky. You will have unrealistic expectations, strive for growth and ignore proper community management. Look for mid-sized communities instead. MORE >>