Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. What made it different? Image: iambents via Flickr, CC 3.0.

Social Media 227

Social Media Campaign Flickr Buy 227

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The project.

Case Study 256

Case Study Blogger Study Campaign 256

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Mindjumpers

JUNE 26, 2012

Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing. Infographic].

Social Media 229

Social Media Sports Statistics B2B 229

Mindjumpers

OCTOBER 7, 2011

To overcome this they came out with a great campaign in which the CEO give up his job to a deserving candidate. In order to attract the right talent for such openings they launched a campaign called ‘Adecco: Be the next CEO’ Campaign: The CEO of the company offered his job for a month to the winner of this campaign.

Campaign 210

Campaign Facebook Applications Social Media 210

Mindjumpers

MAY 8, 2012

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Networking on social initiatives. All because of the power of social media and the right campaign audience targeting.

Social Media 248

Social Media CSR Campaign Collaboration 248

Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. They turned to social media as an area to focus on and I had the opportunity to craft and implement a plan for them.

Social Media 249

Social Media Case Study Marketing Project 249

Dave Fleet

JANUARY 4, 2011

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. One of your foundational steps when embarking on a social media program should be to determine how you will structure your activities – centralized? Hub and spoke? Decentralized?

Social Media 402

Social Media Activities Issues Guidelines 402

Mindjumpers

NOVEMBER 25, 2011

Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. What is good about it?

Campaign 203

Campaign Facebook YouTube Groups 203

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Mindjumpers

JUNE 9, 2011

Tweet Recently I found an interesting infographic complied by Edelman Digital , (PR agency) on the social media use and trends in Asia. This infographic gives us some interesting insights into social media habits and platforms for better targeting in this part of the world. The Year of Social Media 2010 [infographic].

Trends 217

Trends Social Media Social Networking Campaign 217

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

Social Media 188

Social Media Klout Policies Forums 188

Mindjumpers

APRIL 28, 2011

Tweet Yet again, it’s time for the Bees Awards – The International Social Media Award Show – to start. At the show, some of the best examples of international social media marketing will be presented and awarded. Best Use of a Social Media Platform. Best Social Media Marketing Theory.

SMS 170

SMS Social CRM Reputation Campaign 170

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 195

Social Media Postrank Flickr Class 195

Firebelly

APRIL 11, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 6 Critically Undervalued Social Media Success Metrics. By Jay Baer People who say social media isn’t measurable aren’t looking very hard. The State of Community Management in 2011.

Social Media 181

Social Media API Paid Search Metrics 181

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Keyhole.co

AUGUST 17, 2023

As all things social move to monetize, the popular social media management platform TweetDeck has transitioned into a paid service: XPro. For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication and task delegation.

Tweetdeck 52

Tweetdeck Social Media Management Collaboration Analytics 52

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. For example, most recently, they posted the following image to tease the launch of Red Dead Redemption 2 across all their social media platforms in October 2016.

Examples 78

Examples Social Media Marketing Upcoming 78

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. Why is that?

Social Media 186

Social Media Real Estate Survey Eventful 186

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. million people newly infected with AIDS in 2011, according to UNAIDS ( AdAge ). Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom. The effort is capped at 2.5

Campaign 142

Campaign Retail Hashtag Price 142

The Social Media Incubator

APRIL 21, 2011

scan or click the QR code to see the packages we offer Social Media is a Helpful Tool – But NOT Behind the Wheel! by admin on April 21, 2011 Social media is an incredibly convenient communication vehicle and a powerful business tool as well. Copyright © 2009-2011. Tagged as: branding , C.E.L. ,

Social Media 127

Social Media Tools Foursquare Small Business 127

Laurel Papworth

APRIL 6, 2011

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools. Course Agenda.

Course 79

Course Social Media Class Flickr 79

The Realtime Report

JULY 20, 2012

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. To see how the campaign works, check out this video: Learn how to Blip a Budweiser Blippable image from The Confluence on Vimeo.

Campaign 188

Campaign Vimeo Posterous Embedding 188

Laurel Papworth

APRIL 28, 2011

Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June. Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. This course is not for absolute beginners – some familiarity with social media recommended.

Course 58

Course Social Media Class Social Networking 58

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Mindjumpers

MARCH 16, 2011

Tweet SXWS Interactive 2011 is about to close down for this year. Amongst some of the other winners, the “ Old Spice &# campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Social Media. Users and campaigns that are creatively connecting and sharing their experience.

Film 253

Film Project Wiki Campaign 253

The Social Media Incubator

NOVEMBER 3, 2010

The website article reports that the wave of comments from anti-fur advocates was most likely part of a campaign started by People for the Ethical Treatment of Animals (PETA) to try to convince the company to stop using fur in their products completely. This is another reason why having a presence on social media is so critical.

Social Media 100

Social Media Small Business Foursquare News 100

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. Angela Benton.

Social Media 92

Social Media Instagram Education Communities 92

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Adam Cohen

SEPTEMBER 22, 2010

Content seems to have stopped flowing to most of the sites since earlier in the summer, but we can expect more to come before the movie launch date (also revealed in some of the hidden content to be May 13, 2011). What other complex marketing campaigns have you seen and liked? Social Media Chat Tuesday, July 21st (1).

Wiki 219

Wiki Campaign Film Posterous 219

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place. WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"?

Social Media 163

Social Media Paid Search SMS Syndication 163

Social Media Marketing

JANUARY 26, 2012

million iPads in the fourth quarter of 2011 alone. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007.

Travel 165

Travel Social Media Airlines iPad 165