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Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Create animations?

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Facebook.

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Top Social Media and Marketing Books of 2010

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Share this on Facebook. Share this on Reddit. Check out the Webbiquity bookstore. Share this on Bebo. Share this on del.icio.us.

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BRIAN SOLIS KICKS OFF THE 2010 FACEBOOK SUCCESS SUMMIT

Myrland Marketing

Yesterday, he engaged his audience with the informative, somewhat controversial to some in attendance, idea that Facebook is where we as marketers, entrepreneurs, service providers and businesspeople need to be spending our attention. 1) &# By this time next year, you, as a brand, will spend more time on Facebook than on Twitter.&#

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Are Twitter Followers Better Than Facebook Fans?

Idaconcpts

Online marketers are always experimenting on how to deliver the most effective messages across Twitter and Facebook. Others claim that Facebook fans are the most likely to make a purchase. US online marketers suggest that Twitter followers provide a better ROI than Facebook fans. Share this on Facebook. – 2.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Spot competitor campaigns as they launch. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites. Has the competition launched a marketing campaign you need to counter? Identify potential creators to partner with.