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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265
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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Tim Berners-Lee , Senior Research Scientist. Schedule of Events. EST) – Opening Remarks. 2:45 p.m. –

Eventful 176
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From The Industrial Age To The Networked Age

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Williams , the book (a follow-up to the massively successful 2008 book, Wikinomics - How Mass Collaboration Changes Everything ) looks at the bigger picture of how this new digital age is not only affecting business but also culture, government and society. "The industrial economy has finally run out of gas. It has been around.

Industry 108
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

Posted to the SCoPE conference , May 21, 2008. One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others.

Mobile 100
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Social Media Chat Tuesday, July 21st

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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I Will Not Write About Old Spice

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By

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Job Opportunities After MCA in India - Digital Marketing Is New World Order

Social Media Marketing

As a student who graduated in this program a year back, I studied up with the belief that an MCA degree would surely find me a job in India’s booming multi-billion dollar software industry. In fact many of my peers suggested me to avoid this industry and some even termed it as ‘menial job’.