Remove influence
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127
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What is Earned Media?

Sherrilynne Starkie

It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. I first published them in 2006 and then updated them 2018. What is Earned Media? FitbitVersa 2 Review.

Fashion 409
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 113
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25 Male Influencers To Check Out

Ignite Social Media

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! A traveler and fashion influencer, Leo is based out of NYC.

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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. I’d always been the ‘Youtube / Influencer Guy’ throughout my career. Brendan : Epic Signal is now a division of Mekanism.

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Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

Brandwatch is a digital consumer intelligence platform founded in 2006. Advertise – Create automated ad campaigns at scale. Influence – Discover influencers and manage your campaigns. They recently merged with Falcon.io in May 2022 which provided tools for social media management.

Review 91
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Micro-influencer marketing is the new long tail

Socialmedia.biz

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. I’m talking upwards to three-, four-, five-thousand online influencers at a time.