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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199
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The Future of Community Management

Ignite Social Media

The role of a CM, as we know it today, really started in 2005 , when the role was akin to “The Forum Moderator.” The value of communities is clear and ROI models are consistently adopted. While it’s easy to see the value that community management brings to an organization, it’s still tough for many businesses to find the ROI.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. Includes experts tips for proving ROI. Use UTM parameters to measure social media ROI. This allows you to more accurately calculate ROI. Get Started.

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Twitter ROI - Is it Too Popular?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Twitter ROI – Is it Too Popular? Twitter ROI – Is it Too Popular?

ROI 40
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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

I've been a power use of LinkedIn since 2005 when I joined their beta launch of the platform. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide. There are also more than 50 million companies setup on LinkedIn. Bottom line, LinkedIn converts to real business. . Connect with me on LinkedIn here.