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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. They are: earned, shared, owned and paid. Digital Media Framework Example.

Marketing 199
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI.

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The Future of Community Management

Ignite Social Media

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. The role of a CM, as we know it today, really started in 2005 , when the role was akin to “The Forum Moderator.” The value of communities is clear and ROI models are consistently adopted.

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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

I've been a power use of LinkedIn since 2005 when I joined their beta launch of the platform. LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz. The Top 10 Things You Must Know About Your Customer (ebook / marketing guide).

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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. To translate your efforts into ROI, you must beat your contemporaries.

Metrics 52