Sherrilynne Starkie
OCTOBER 15, 2018
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Before 2005 our goal was to get our clients in the news. We focused on this almost entirely.
Convince & Convert
JUNE 25, 2014
One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate. Take this example from Pepsi.
Pam Moore
AUGUST 17, 2020
I've been a power use of LinkedIn since 2005 when I joined their beta launch of the platform. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide. There are also more than 50 million companies setup on LinkedIn. Bottom line, LinkedIn converts to real business. . Connect with me on LinkedIn here.
Laurel Papworth
DECEMBER 17, 2009
I hunkered down and tried to figure out what I’ve seen change since returning to Australia in 2005 and it’s now been published in the 2010 Media Survival Guide. Caring but not committed, KPI (Key Performance Indicators) often unclear therefore so are ROI (Return on Investment). click for full size.
Convince & Convert
MAY 25, 2010
It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse.
Webbiquity SMM
NOVEMBER 12, 2013
How do marketers separate hype from reality in mobile? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Between large and small businesses?
Laurel Papworth
AUGUST 1, 2010
In fact I already have 80 for doing nothing and it’s only been implemented a short time… Now lets say that Foursquare (the mobile phone game) is bought by Facebook or integrates their karma point system with Facebook Credits. Q coins are obtained either by purchase, one coin for one RMB, or for using the mobile phone service.
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