A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. In fact, we’re spending about a half an hour more each day consuming news content. Before 2005 our goal was to get our clients in the news.
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