Is Content More Important than Conversation?
FEBRUARY 6, 2012
Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? That’s content marketing.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
” That feeling you get when you’re going through your checklist wondering why you don’t have the customer conversion rates you’d once hoped for because you know your eCommerce is the pillar in maintaining your customers and your company’s brand appearance. This platform allows you to take control of the entire ordering process and track it all. alone.
Ten Tips for Creating Influential Content Using Social Media
MARCH 21, 2016
When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks. Comments Great points! You inferred this, but it is also important to be.
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Make a Content Distribution To-Do List. Nice work.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
Just when you think you have it figured out, it changes. I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. She said, “We think we have the content thing down, but we can’t figure out distribution.” told you.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Not to mention, the whole point of working through social media is to bring in conversions for your online store. To start, it provides shareable content that your customers haven’t seen yet.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.
How to Figure Out Once and For All Which Social Media Platforms to Be On
MAY 25, 2016
But, the bigger question remains, which platforms should you be on and why? These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Periscope for me is a great example.
Using Content, Conversation, Value And Trust To Build Community
OCTOBER 14, 2011
will not include a variety of salient factors including anthropological research, the cultural awareness, micro-context, the value of displaced members, community pillars, conversation psychology, persuasion factors – to name a few. Content is the clinical term for various forms of media that hopefully encapsulates a story or values (and alas too often not). People react.
Twitter Needs Stronger Conversations, Not Longer Spam
JANUARY 12, 2016
The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. The ongoing news focus came with a price: Sharing stories, news, and content in the form of links. Rare is the conversation or simple reply. the platform is unique because of brevity. Is It Really News?
5 Tips to Turbocharge Conversions on YouTube
Convince & Convert
SEPTEMBER 2, 2014
With over 55% of the US market share, YouTube is the largest online video platform in the country. Read the whole entry. » Social Media Strategy content marketing conversion rates digital marketing digital marketing tools social data Social Media Marketing social media research video marketing YouTube youtube production Very few, is my bet.
Weibo – a Chinese Social Media platform
OCTOBER 27, 2014
Whenever I start a conversation around Chinese social media, it probably goes like this. This To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. Therefore adding tsukkomi to hot topics in content will cause a tacit response from fans. 2. “You don’t have Facebook in China?”. “No.
How Content Platforms Inspire Internal Stakeholders to Blog More Often
Convince & Convert
NOVEMBER 6, 2014
As content marketers, we’re expected to do it all at our organizations. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers. At some point, content marketing must become a cross-departmental team game that asks everyone to pull his or her weight. What is a content platform? Growth Hacking.
Understanding Which Social Platforms to Choose When [infographic]
AUGUST 1, 2011
In this social media universe where different tools and platforms are available, it is also a good idea to design different messaging on each of these channels to make the best use of the dynamics of each of them. It would also work in your favour if your content distribution is in sync with the nature of business. In 2004, users were sharing 1% of content (on Facebook).
It’s Not About the Platform
JUNE 5, 2011
A favorite hobby of many in this industry seems to be telling people that they’re doing “it wrong, whatever “it is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms.
Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? Focus on Conversations, not Influencers.
Create An Online Conversation
OCTOBER 18, 2011
We’ve talked about listening to the online conversation. Armed with that information, you’re ready to build a platform where it makes most sense. Once the platform is built (it’ll take you less than an hour), you’re ready for the next step in creating a digital presence. 1. Create Your Conversation. Listen. 2. Assess. 3. Engage. 4. Measure. 5.
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. According to Psychology Today , unlike users of Facebook, Twitter, or other social networks, Pinterest users aren’t prompted to think before posting new content. Your content, therefore, needs to be compelling enough for both types of users. alone will reach 59.3
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
The Realtime Report
JULY 11, 2012
Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. While the brand does not actively converse with fans on social media (according to L2), the wealth of content it offers on these platforms have helped to garner over 13 million fans on Facebook, 1.1
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! However, to do this you must understand that Twitter is not designed as a spamming platform. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering. By Sue Duris.
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance! What keywords are bringing in those searching, which ones generate the greatest traffic and which ones promote conversions.
The NBA Finals on Social: Who is winning the conversation?
JUNE 8, 2016
Using Talkwalker’s social media analytics platform , we mined Talkwalker data, looking at how well the two teams have done from April 16 (the first playoff game) through May 31. Looking at this chart, when Curry suffered a knee injury, he took a back seat in the social conversation. The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty. million.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. 2. Comments tied to one platform. Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. What does this mean for my business?
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. 2. Poor text and visuals. You’re not alone. Sticking to stand-alone metrics.
7 Ways to Lighten Up Your Marketing and Generate Conversation
Convince & Convert
MAY 27, 2014
As content marketing explodes, so too, does the volume of noise. believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Hey, the truth is funny!
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Less than 1/4 of nonprofits with a content marketing plan had it actually documented.
6 Incredible Pointers For Making a Content Promotion Plan
DECEMBER 2, 2015
content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. You need to find out who you are creating the content for, what their needs are, and what their present thoughts are regarding the theme of the content. How will they find your product from this content?
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?
49 Tactics to Atomize Your Content Marketing
Convince & Convert
SEPTEMBER 16, 2015
Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. have written about the need to atomize content many times, and I published a how-to guide that details how we atomize my Jay Today video series too. Reasons Content Atomization Isn’t an Option. Social Content.
Boost Content with Science and Art
APRIL 27, 2015
By Gini Dietrich Last week, Paul Sutton had a question about when to boost content. For instance, we always pay to boost content for our monthly webinar series on Facebook. The point is that we can have 54 more people at our monthly webinars by paying for a little content boost, which is neither lazy nor against what social is about. Communication Content
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? Analysts are thorough in their research and don’t make assumptions until they know all the perspectives, and in this case, all the conversations. How do you define it?
17 Content Creation Secrets to Wow Your Readers
Convince & Convert
MARCH 24, 2016
Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” You can set more goals in your Optimizely Platform. 2.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! logging forms the infrastructure of your content strategy. Viola!
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). So you put it together. What gives?
Four Tips to Help You Create Content in a tl;dr World
MARCH 5, 2015
By Kevin Dugan Four tips to help you create content in a tl;dr world. After serving up hundreds of thousands of stories, the content discovery platform knows we’re more likely to click through headlines with 12 to 18 words in them. Consider these four tips to help you create content in a world of brevity. We must be smarter about how we create content, as a whole.
11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion
MAY 24, 2016
We pick a platform, put together a color scheme, figure out some fonts that fit into our brand’s style, slap a logo on the website and call it good. However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. Forgetting To Link To Other Content In Your Blog. Source.
Content Marketing: Use the Five Principles of C.H.A.O.S.
NOVEMBER 4, 2015
In this post, we will discuss using strategy to create, or to fix a content marketing strategy, using this method. . Strengthen your content marketing strategy by communicating with the people who can provide the information that you need. Use this information to adjust and to add to your content marketing strategy. Then, provide them with content that reflects that.
The Holistic Publishing Platform For Brands
JANUARY 3, 2016
This is why I am constantly being challenged with the pure value of blogging on your own platform, instead of being "out there" - in as many platforms as possible - in front of a myriad of different readers. With that, the conversation about "is blogging dead" seems to be heating up. Right before the New Years I took part in a debate/panel conversation about the future of blogging. Schaefer ( The Content Code , Social Media Explained , The Tao of Twitter , Born To Blog , etc.). Is the value in developing your own platform? blog platform. content.
5 Content Marketing Trends to Put You Ahead of the Pack
Convince & Convert
APRIL 28, 2016
The rapid advance of technology forces marketers and creators to reinvent the way they produce content more quickly than ever before, but the goal remains the same: Tell a great story that captivates and informs. With that in mind, here are five emerging trends that’ll help give an edge to your content marketing strategy. User-Generated Content. Direct-to-Social Publishing.
How to Amplify Your Content ROI
Convince & Convert
AUGUST 24, 2015
These digital days, content has taken on a new meaning. However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry. Content plays a vital role in delivering return on investment. Use Contextual Content.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Check ‘em out!