There is a lot written online about the importance of ‘future proofing your SEO’. What’s meant by this of course is protecting your SEO practices against potential future changes to Google’s algorithms, and of course this comes in the wake of the recent big changes Google has made that go by the Penguin and Panda handles respectively. But though all this is very important, future proofing your SEO isn’t all you should be concerned with. If you run a blog or a website then you work in the tech industry, and that’s an industry that is notoriously fast moving. Devices. Fashion. Content. MORE >>

When optimizing your site for SEO purposes there are several considerations to take into account. One that is often overlooked is the importance of optimizing the naming conventions of your site’s images. Here is a guide how to achieve this. Folder Structure for Images. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure. For example, if your site is about macro pictures of flowers. You could create folders that are named after each type of flower (e.g. red roses). Name of Image. Additional Tags. Conclusion. MORE >>

In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers. The more you get yourself, your business and your brand out there, the more you can turn your followers, fans and friends into custumers and sales. Setting up your page. The very first step is to create a Google+ Profile. To create a Google+ Page, you first need to have a personal profile on Google+. Just MORE >>

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