How to Use Twitter as a Professional Networking Tool
AUGUST 21, 2015
Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network. As more than 300 million active users take to the site on a regular basis, there are a number of opportunities that could be waiting for you. Here are five best practices on how to use Twitter as a professional networking tool. 1.
7 Warning Signs That Your Blog Needs Better Social Media Management
APRIL 6, 2016
There is no one way to do social media right, but there are a million ways to get it wrong. When it comes to promoting your blog, growing your audience and building relationships with readers in your niche, there are some things that will definitely put you in the black book. Start with a good fresh strategy for 2016. No one is interacting with you on social media. It reads like an ad stream.
6 Tips to Improve Your Business Writing
MAY 29, 2015
Thanks to email, people in business has to write intelligently every now and then. Unfortunately, that doesn’t automatically mean that everyone knows the ins and outs of proper business writing. Follow these six tips to instantly get better at crafting emails and other types of business copy. 1. Write short sentences. Self-edit at least twice before sending an email or other type of business copy.
5 Useful Tips for Working From Home
OCTOBER 12, 2015
Are you ready to quit the daily grind? Or maybe you’ve already become your own boss, but you’re struggling to match your old pace or worried about meeting your new quotas. Eliminate Distractions. The television is blaring from another room. The neighbors are mowing their lawn outside your window. Try to give yourself structure and not opportunities for laziness. Get the Right Equipment.
Social Media Automation 101
7 Local SEO Mistakes You Do Not Want To Make
JANUARY 29, 2013
Imagine spending 20-30 hours a week on your website and realizing that you’re still not receiving any profitable traffic. You’re at your wit’s end working and spending your hard earned money on your website’s local SEO rankings, yet nothing seems to be working. Local SEO, when done right, can tap into markets that are willing and interested in your business. Takeaway.
Recurring Revenue Is a Key Factor In Continued Business Success
AUGUST 29, 2015
As most business owners are well aware, a company’s earning capacity is integral to ongoing success. However, there is more to creating a sustainable business model than just turning a profit on those goods and services provided by your business. This is where recurring revenue comes in. What Is Recurring Revenue? What Are Some Different Recurring Revenue Models? Future Success Starts Here.
7 Tips for Managing Your Money More Effectively
MAY 17, 2016
Whether you’re living large as a millionaire or struggling to get by from paycheck to paycheck, you can always make some improvements to your personal money management. Turns out that [one in every three Americans] [link] lack a future financial plan. Pay Off Your Debts. Start paying more than the bare monthly minimum to save a lot on interest charges and pay down debt faster. Ask for Help.
Big Data for Small Businesses [Infographic]
JANUARY 29, 2015
One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways.
Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters
JUNE 4, 2014
It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. At the same time, though, the web moves fast. Just look at how often Google changes the rules and metrics for SEO! Website Design. Simple and straightforward is best.
Report on “EMV for a Week Challenge” in Hawaii
FEBRUARY 24, 2016
In partnership with Gemalto, I spent a week visiting business across the island of Oahu using only a chip debit or credit card for payment. Three other personal finance bloggers joined me in investigating the state of EMV support in their communities. Grabbed cup of coffee 4 @Gemalto_NA ‘s #EMV for a Week Challenge at @thecurbtruck #chipawayatfraud (chip-n-PIN FTW!) This time dip-and-sign.
WordPress vs Drupal: Which CMS is Right for Your Site?
DECEMBER 7, 2015
Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. There are several free CMSes out there that are used all over the web. Two of the most popular packages are WordPress and Drupal. According to Drupal’s own statistics, over a million websites run this CMS package.
3 Smart Ways to Amplify Your Online Customer Service
JANUARY 15, 2014
Customer service is perhaps the most important element of online business because poor human interaction can deter individuals from completing the transaction. The The secret to customer service really does come down to treating others with respect, knowing the subject. Support Ticket Systems & Help Desks. ticketing system that can import inquiries from multiple locations and devices.
3 Tips for Finding Your Dream Job
DECEMBER 5, 2014
Whether you’ve been a part of the job force for years or you’re trying to find employment for the first time, you want to find a job that’s a great fit for you. Needs and preferences vary among job seekers, so a position that your friend is dreaming of might not be what you are searching for. Don’t Be Shy. Keep Improving Your Skills. The best employees are lifetime learners.
A World Gone Social
Learn how companies must adapt to survive.
How Google+ Could Affect SEO
NOVEMBER 30, 2011
Google HQ is constantly looking for ways to improve the quality of searches. While arriving late to the social media party, the search giant is finally showing signs of introducing user-generated into the search algorithms. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Circles. Quality of Posts.
5 Financial Areas Where Small Businesses Could Use Some Help
OCTOBER 30, 2015
Airbnb, the world’s largest accommodation provider, owns no real estate and Uber, the world’s largest taxi company, owns no vehicles. Taking a cue from these successful companies, an estimated 3 million American professionals (see [link] consider home as their primary place of work, according to Telework Research Network. Financial Reports. Financial Statements. Cash Forecasting. Takeaway.
4 Ways to Enhance Overall Business Efficiency Through Employees
FEBRUARY 26, 2015
Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focus On Strengths. Education. Morale. Health-minded Objectives.
Infographic on Amazing Google Facts
JANUARY 14, 2014
If you saw The Internship starring Vince Vaughn and Owen Wilson, you would have learned a couple of amazing facts about Google. For example, the scene about the green paddle for “yes” and the red paddle for no goes much more than just for training. However, that is just the beginning. There are tons of more amazing facts about Google. And they know heck of a lot about Google!
How to Name an Image for SEO Purposes
JUNE 18, 2012
When optimizing your site for SEO purposes there are several considerations to take into account. One that is often overlooked is the importance of optimizing the naming conventions of your site’s images. Here is a guide how to achieve this. Folder Structure for Images. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure.
5 Partnerships That Will Increase Your New Small Business’s Chance for Successs
MAY 6, 2016
In many ways, there has never been a better time to start a small business. Interest rates are low, the economy is doing well , and technologies that can make your work more efficient and effective are getting less and less expensive. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department. Reseller Services. It truly runs the gamut.
Jack Dorsey’s Speech at Disrupt 2012 [Full Video]
SEPTEMBER 12, 2012
“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company. Business & Marketing inspirational video jack dorsey jack dorsey disrupt jack dorsey inspirational video jack dorsey speech jack dorsey techcrunch jack dorsey video
5 Things to Do in Facebook to Make Professional Connections
AUGUST 13, 2015
Facebook is one of the most popular social media sites on the Internet. It keeps families connected over long distances while helping businesses and professionals connect to potential clients or employers. However, it takes more than handing out your personal profile to others in order to secure this professional network. Profile Page. Regular Updates. Mention Other Professionals. Groups. Takeaway.
5 Ways to Create a Happy Office Culture
JUNE 22, 2015
When your office has a happy culture, you are more likely to attract and keep top quality employees. As an employer, it’s important to focus on your staff members’ wellbeing, not just on profits or the appearance of your building and decor. You can have the best looking office in the world, and it won’t do a thing if you do not respect your employees. Give them positive feedback whenever possible.
How to Use Foursquare for Small Business
OCTOBER 29, 2014
There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. billion check-ins!
The Importance of Healthy Internet Marketing Strategies
JULY 8, 2013
As an online marketer I get contacted on a daily basis by potential clients from around the world. common denominator among them is that they are looking for a quick solution to an urgent problem: For two years we have been running an email newsletter. Four months ago we started noticing that our subscribers are dropping out like flies. Can you buy us a couple email lists? Takeaways.
Is Your Logo All It Could Be? [Infographic]
MARCH 20, 2015
The logo you design to represent your business will have an impact on your customers far longer than any other advertising tools you may use. This one symbol can deliver a message, provoke an emotional response, or trigger quick and useful associations in your customers. You can take advantage of all of these results, but in order to do so, you must have a well-thought out and executed logo. link].
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. What Do You Need to Monitor? Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Some of the most popular metrics are reach, engagement, competitive data, and sentiment. What’s Your Budget?
How to Use Powerful Content to Snare New Customers
NOVEMBER 12, 2012
Great content is an asset to any website. However do you really understand how to best use content to attract customers? I know how hard it can be to earn money online no matter how much time and effort you put into creating fantastic websites. Strategic Thinking. Money is not easy to attract online and you will most likely have a lot of competition in busy marketplaces. Persuasion.
Three Simple Strategies To Make Your Business A Money Magnet
MAY 6, 2015
These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. If this is what you’re attempting to find, note that there are a plethora of solutions available for you. To get started in making your business a money magnet, be sure to implement the following three success strategies. 1. Start Networking. Conclusion.
Four SEO Tips for WordPress Websites
DECEMBER 7, 2012
WordPress is the world’s most popular content management system. Not only is it used by almost a quarter of new webmasters, it’s also the system of choice for 17% of Alexa’s top one million sites on the web. The answer is that there are a number of SEO techniques you can use that are especially effective for WordPress sites. 1. Optimize Your Page URLs. Get an SEO Plugin. Create an XML Sitemap.
Why Establishing Mentorship Programs is Essential for Large Marketing Agencies
MARCH 13, 2014
While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent. Too often, marketing agencies don’t have an adequate mentorship program in place. First, let’s take analyze the issue from the side of the young marketer.
Mind mapping: “What’s in it for professionals?”
DECEMBER 23, 2012
What is mind mapping? To some people, mind mapping is a place of wonder where thoughts are meant to be discovered. To others, it is a creative playground where you are never too old to play with your ideas and never too young to reach beyond your potential. Every thought has the potential to grow and develop into a concept, a plan, a project and so on. Who is mind mapping for? lawyers. marketers.
The Rise Of Hispanics On Social Media
FEBRUARY 6, 2013
Image Credit: Latism.org. Businesses have been turning to social media to connect with their consumers in a new and exciting way. More than ever before, companies can interact with their loyal followers and attract new ones by striking up conversations, tapping into their wants and needs, and portraying their products and services through social channels that can reach millions. Their $1.2
4 Tools to Streamline Your Social Media Outreach
NOVEMBER 6, 2012
Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. When you really want to get the word out, spreading that news across Facebook, Twitter, Pinterest, and Google+ are the go-to mediums.