Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Integrate social media activities with your CRM system. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. The reality is, there’s never been a level playing field.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Let’s say you have a white paper for download on your site. I’m psyched about the Kurrently search engine ).

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. That would be a fun discussion, right? How can I help you?

Social Media 119

Social Media Strategy Consultant RSS 119